In this guide we compare the 3 biggest real estate coaches: Mike Ferry, Brian Buffini and Craig Proctor. Each have a unique methodology and offer a wide range of training services. Below we’ll compare their methods, prices and customer reviews.
Who Is The Best Real Estate Coach? The Mike Ferry Organization
For training on a broad range of sales and business topics, we recommend the Mike Ferry Organization. They offer more general training in real estate, including topics like how make a sales call, how to manage time and how to improve your sales cycle.
If you’re looking for more specific training, however, Brian Buffini or Craig Proctor may be a better option. Buffini & Company specializes in referral-based marketing, while Craig Proctor focuses on print and web-based advertising. To improve these specific areas-of-focus, you need to find a coach that teaches them as a specialty.
Mike Ferry vs. Brian Buffini vs. Craig Proctor
|Mike Ferry Organization||Buffini & Company||Craig Proctor|
|Price for One on One coaching?||$650/mo for 12 months (or $1,000/mo for coaching exclusively from Mike Ferry)|
Includes 40 coaching calls, plus discounted access to events & online training materials
|$499/mo for 6 months (or longer)|
Includes 2 coaching calls per month, marketing kit with flyers, and subscription to ReferralMaker CRM
$997/mo for 12 months (discounted rate of $8,000 for the full year)
21 coaching calls with Craig Proctor, weekly sales training call AND weekly ad training call, 2-day private workshop, web resources and more
|Price for group coaching?||$250/mo for 6 months|
30 minute group phone calls once a week
Coaching in groups of 10-12 peers. Also includes marketing kit & CRM
“Inner Circle” program includes weekly training webinar and web resources
|Seminars?||2 to 4 day seminars across the US and CA. Prices range from $150 to $350 per seat.|
1 to 3 day seminars across US and CA. Prices range from $100 to $500 per seat.
|Free half-day seminars available around US and CA.|
|Contract Required?||Yes, with no cancellations||Yes, cancellations permitted after 6 months||Yes, but cancellations permitted anytime|
|Can you try a session for free?||Yes, free “evaluation” session||Yes, complimentary 1 hour session||Yes, complimentary 30 minute session|
Areas of Focus
Each real estate coach has a unique methodology that they teach. While there’s likely to be some overlap in their training, they tend to focus on these real estate topics:
Mike Ferry trainers focus more on the general sales process than any specific technologies. They teach you how to make a sales call (with scripts provided) and how to communicate with clients in general. Other lessons revolve around prospecting, running a business, time management, and hiring an assistant. Internet marketing is not a major topic, as one customer pointed out.
Buffini: The “One2One” coaching package includes bi-monthly coaching calls, or 24 in one year. In addition, you get a lot of marketing tools, including flyers stickers and envelopes for direct mail campaigns. Buffini training also includes a subscription to Referral Maker CRM, which would otherwise cost $49/month.
Craig Proctor gives you the most time with a trainer. There’s bi-monthly coaching calls with Craig Proctor (up to 21 per year) as well as a weekly sales training call AND a weekly ad-training call with an assistant. You get to attend two “SuperConferences” hosted by Craig Proctor and get admission to a 2-day private workshop at each.
Coaching doesn’t work for everyone, so it’s a little difficult to judge the quality of programs based on customer reviews. If you don’t meld with a coach from the start, you probably won’t extract much from the program. Also, while every coaching service lists some average increase in profits by their customers, this is never a guarantee. It ultimately depends on how much work the trainee puts forward “outside the classroom.”
That said, customer reviews do give us some insight about what the training programs are like in general: What will trainees be doing? What do you need to be prepared for?
Here’s what customers had to say about each program:
The Bottom Line
When it comes to finding a real estate coach, there’s no one-size-fits-all solution. You have to find a coach who meshes with your personality AND is teaching a topic relevant to your business. This is why we recommend all 3 services (Mike Ferry, Brian Buffini and Craig Proctor) depending on what you’re trying to improve. For broad and general training, however, Mike Ferry is probably the way to go.