The best real estate client relationship management (CRM) systems offer agents and brokers lead generation, activity tracking, team communication, and multi-channel client marketing. These features simplify the management of daily real estate activities, saving you time and money and letting you focus on getting deals done. We evaluated eight of the best real estate CRMs based on pricing, features, and reviews. We also factored ease-of-use and customer support to arrive at the eight best real estate CRM software in 2023.
- Best for extensive customization and third-party integrations: Zoho CRM
- Best for affordability and essential features: Pipedrive
- Best for artificial intelligence (AI) assistance: Cloze CRM
- Best for content marketing: HubSpot
- Best for Google Workspace integration: Copper
- Best for multichannel communication capabilities: LionDesk
- Best for cusiness scalability: Realvolve
- Best for new real estate agents: IXACT Contact
Real Estate CRM Software At a Glance
Zoho CRM | |||
Overall score 4.95 out of 5 | Starting at $14* |
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Pipedrive | |||
Overall score 4.79 out of 5 | Starting at $14.90* |
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Cloze CRM | |||
Overall score 4.76 out of 5 | Starting at $17* |
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HubSpot | |||
Overall score 4.61 out of 5 | Free; paid plans starting at $18 per month |
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Copper | |||
Overall score 4.50 out of 5 | Starting at $23* |
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LionDesk | |||
Overall score 4.45 out of 5 | Starting at $25 |
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Realvolve | |||
Overall score 4.25 out of 5 | Starting at $94 per month |
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IXACT Contact | |||
Overall score 4.22 out of 5 | Starting at $38 per month |
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*Prices are paid per user, monthly |
Not sure of which real estate CRM is best for your business? Take this quiz to start exploring CRM options.
Which real estate CRM software is right for you?
Best for Extensive Customization & Third-party Integrations
Read how our experts feel about this free real estate CRM software in our Zoho CRM Review.
Best for Affordability & Essential Features
Read how our experts feel about this free real estate CRM software in our Pipedrive Review.
Best for AI Assistance
Best for Content Marketing
Read how our experts feel about this free real estate CRM software in our HubSpot CRM Review.
Best for Google Workspace Integration
Read how our experts feel about this free real estate CRM software in our Copper CRM Review.
Best for Multichannel Communication Capabilities
Read how our experts feel about this free real estate CRM software in our LionDesk Review.
Best for Business Scalability
Best for New Real Estate Agents
Read how our experts feel about this free real estate CRM software in our IXACT Contact Review.
How We Evaluated the Best Real Estate CRMs
When seeking the best real estate CRM for your business, key factors include user-friendliness, automation, and lead nurturing tools. We assessed the best real estate CRMs by examining pricing and real estate-specific capabilities like service promotion, property listings, and transaction management. We also evaluated usability and customer support.
Based on our assessment, Zoho CRM is the top choice due to its extensive features and tailored integrations. Automated workflows, customizable pipelines, and cost-effectiveness enhance agents’ efficiency and teamwork. A free forever plan is available risk-free. It’s the optimal solution for real estate professionals looking to increase efficiency and effectiveness.
We used the following criteria in our evaluation:
25% of Overall Score
When evaluating each real estate CRM, we considered access to free account options, varying subscription plans, and whether monthly billing plans are available.
25% of Overall Score
We reviewed features that are staples to most real estate CRMs, such as customizable pipelines, reporting and analytics, contact management, task assignments, and integrations.
15% of Overall Score
Features like a mobile app, lead rotation, email and other marketing tools, listing management, data tracking, team collaboration tools, website and landing page creators, and deal management were considered as they are highly beneficial for real estate businesses.
10% of Overall Score
Based on customer feedback for each CRM, with particular attention given to reviews and popularity of the product, to certify the CRM meets user satisfaction.
10% of Overall Score
The functions of any application are only as beneficial as it is usable. These criteria were analyzed by the knowledge required to set up the CRM, the skills needed to operate the platform, and the intuitiveness of the user interface (UI).
10% of Overall Score
In addition to our firsthand experiences with the providers, we evaluated what other users say about each of the best real estate CRM platforms. These criteria consider how customers feel based on their reviews to gauge ease of use, value for money, and how beneficial some built-in features are to users.
5% of Overall Score
Extensive support and service can prevent issues a user might encounter. These are evaluated in terms of customer service hours and availability of support through various channels like phone, live chat, and email.
Bottom Line
Selecting the right real estate CRM software is pivotal for your business growth. Whether you’re a solo agent, part of a team, just starting, or a seasoned pro, there’s a CRM tailored to your needs. Zoho CRM stands out due to its flexible platform and wide-ranging integrations, making it a smart choice for your real estate requirements.