Booker is a powerful marketing tool that can help you draw in new customers AND bring back existing customers with targeted promotions.
Here’s 10 ways you can start using Booker to market and grow your salon today.
1. Fill open appointments with the Booker Marketing Network
All Booker clients have access to the Booker Marketing Network, which is designed to help fill your empty time slots with new customers. They do this by distributing your open booking times to several of the top salon directories, including Yelp, MapQuest, SpaJour, SpaFinder, BeautyBooked and Pingup.
The best part is, this service doesn’t cost anything extra for Booker users. There’s just a flat 15% commission fee for any appointments booked this way.
2. Convert website and in person visitors into repeat clients using Booker Promote.
You may be reaching a larger audience, but what ensures they’ll keep returning to your salon? The answer is Booker Promote, a powerful marketing automation tool that encourages revisits with email promotions.
Once set up, the system will track appointment histories and send out promotional emails automatically. Booker also tracks whenever customers re-book, so you can determine which emails/coupons are the most successful.
3. Print custom gift certificates on the fly and sell custom gift cards via your website.
Create certificates on the fly for any amount or for a specific service. Personalize the certificate with a message, “to” and “from” fields and a custom theme. When finished, print it out for your customer, or send it directly to the recipient via email. (pictured below)
You can also use Booker to sell and manage gift cards. Card values are automatically added and debited using your built-in POS. You can make gift cards, as well as customizable gift certificates, available to customers online.
Customers can add a specific amount and personalize their gift with a message and theme.
4. Use loyalty points programs to increase repeat visits and customer referrals
Loyalty points are a great way to boost referrals and encourage repeat visits. Using Booker, you can set up a loyalty points program that rewards many different types of customer actions and transactions, such as buying a gift card, trying out a new product, or referring a friend. As points add up, customers can choose between free gifts, discounts or whatever else you’d like to offer.
5. Use Booker to easily create a custom mobile app for your salon.
Capture the increasingly mobile market with your own mobile app. Customers can download it and use the app to to check openings and book appointments, view photos, look up directions to your shop and call your business with a single click. The mobile app can be custom branded to your business and it costs just $30/month for Booker users.
6. Sell your products and services online with a custom ecommerce website
With a custom Booker ecommerce store, you can go beyond accepting appointments online and actually sell products, like your carefully selected shampoos, soaps and dyes, as well as gift certificates and gift cards. The Booker ecommerce store can be custom branded and easily added to your existing website. What’s more is you don’t have to pay anything extra – it’s included with Booker’s basic package ($85/month.)
7. Allow customers to book online from Facebook, Yelp, or your custom mobile app.
With the “Book Now” Facebook app installed on your business page, customers can schedule appointments directly from Facebook. Your calendar fits seamlessly as an additional tab at the top of your page, so customers can browse open slots and book an appointment without ever leaving Facebook. A perfect way to convert more casual browsers into customers.
Similarly, you can let customers book from Yelp, MapQuest, SpaFinder and many other directories. Or, create a mobile app for customers to book appointments straight from their phones.
8. Send automated text message appointment reminders.
Cut down on the number of missed appointments by sending SMS text reminders to customers. Booker offers automatic text reminders, so you can give customers the courtesy message without having to ring them up one-by-one.
To opt in, just click “Enable SMS Appointment Reminders,” under customer notifications settings. If any of your customers prefer not to receive texts, you can opt them out individually under their customer profile.
9. Track customer purchase history.
With Booker’s customer management software, you can view detailed profiles of your customers, including all their past or upcoming appointments and purchases. Equipped with this information, you can get to know your customers much better. You could send them exclusive offers on products they buy regularly, or recommend similar products and/or new ones that just hit the shelf. You can give customers a much more personal level of service without having to remember details off the top of your head.
10. See what’s working and what’s not with integrated sales reporting tools.
Improve your inventory by ditching the low sellers and stocking up on the hot products. Booker’s integrated sales reports also cover many other topics. You can answer questions like; Which days of the week are best for business? Which employees have the best customer retention rate? How often are coupons being used? How popular is each service? and much more.
The Bottom Line
Booker can do a heck of a lot to help grow your business. What really makes it such a strong tool, however, is how everything is integrated in one system. No more finagling between multiple calendars and marketing systems. Start growing your business with Booker’s all in one system today!