If you’re only aware of the personal side of Facebook, it’s time to get acquainted with the business side. I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page for your business, so that you can start promoting your products and services to a wider audience.
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Facebook Marketing Tips
By David Waring. Once you realize the value of being on Facebook, it’s time to create your own business page on Facebook. It may seem intimidating initially, but in this tutorial, I walk you through all of the steps necessary to create a professional Facebook business page.
By Issie Lapowsky. Conventional wisdom says that you should lead with a statement and follow with a question to engage the reader. On Facebook, flip that around, and lead with the question. It’ll get the wheels turning. Challenge your phrasing on your Facebook posts, and add variety. Don’t just ask questions for engagement. Offer different ways for fans to participate in the discussion.
By Scott Ayres. All of us want to create a huge fan base on Facebook, but it definitely ain’t easy. Scott’s article gives some pointers on how to create the perfect environment for growing your fans. He also shares some Facebook status ideas to solicit engagement from fans.
By Kevan Lee. Facebook has a dark side. It’s mysterious algorithm makes it difficult for many businesses on Facebook to reach all of their fans. If you want to avoid paying for your reach, and prefer the organic approach, then you definitely need to read this article. It provides strategies that may help you reach more of your customers, without paying Facebook for promotion. One of my favorites is posting at odd, non-peak hours–which is totally against conventional wisdom, but will the reason behind it is fascinating.
By Francisco Rosales. Ever wonder what type of ads are most effective on Facebook? Francisco breaks it down into 10 easily digestible types. There’s also advice on how to target specific audiences for a desired result. For example, Francisco discusses how to turn your fans into email subscribers–pure gold when you’re trying for the times when you want to unveil a new product.
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By Leanne Kennis. Leanne shares 6 easy ways to get your Facebook page in front of more eyeballs. Sometimes, it’s as simple as sharing with your friends and family, or putting your Facebook information on your business card. Promote yourself shamelessly.
By Laura Tate. Take the opportunity to create a vanity URL. Instead of a random stream of numbers and letters, your Facebook URL will read: www.facebook.com/YourBusinessName. A vanity URL is more professional and easier to remember.
Another one by me. Along with fans, you definitely want to get likes. Be aware that Facebook marketing requires active participation. You can’t expect for users to like your page if you’re only remotely involved. The whole point of social media is to be social. So, remember that, even though you are a business, your fans want to see the human side of you. Once you humanize your business persona, you’ll get likes in no time.
Running a contest on Facebook is a great way to publicize your business. If done correctly, you’ll walk away with more likes, more fans, and more email subscribers. Consider the contest prize as part of your marketing campaign. It will, after all, garner you lots of engagement. An added bonus, you can also reach your fan’s friends and family, which gives you a larger audience.
10. The Right Way to Offer A Coupon on Facebook
By Andrew Samuelsen. Coupons are a great way for your business to advertise a specific product or service. It entices the customer into trying your product or service at a discounted rate in the hopes of converting that customer into a loyal one. But, what if there was a way for your business to instantly benefit from a coupon? There is. With Facebook, you can get create a gateway that locks that coupon until the customer likes your page. I also like the idea here of modernizing your coupons to be compatible with mobile demands.
By Michael Cox. This is more of a tutorial on how to create a coupon in Facebook. It’s helpful and to the point.
By Jim Belosic. Facebook is the most popular social network, and it’s highly likely that some of your customers use this service daily. If you have a social presence on Facebook, you should definitely use it to strengthen your customer relationships. This article gives you 5 ways to provide meaningful customer care.
By Scott Ayres. When designing your Facebook business page, pay special attention to your profile picture. It’s the most important picture of your business because it’s what shows up in news feeds. Your customers will learn to associate your profile pic with your brand, so make sure that it’s representative of your company.
By Sarah Matista. Sarah discusses the best ways for creating a professional and customized Facebook page. She includes the sizes of various elements, and how they function within your business page.
By Chelsea Hejny. Use apps to help you create the perfect user experience on your Facebook page. The 5 apps listed in this article can assist any business, whether you’re providing lawn care or selling school books.
By Jon Loomer. Use Facebook’s analytics to determine what’s working and what isn’t. Jon gets specific about how to track your business performance on Facebook. One of the features I’m most excited about is benchmarking. You can see how your business stacks up to the competition. Spot problem areas in your Facebook presence so that you can successfully interact with your customers.
By Jon Loomer. Another gem by Jon! When you’re in the process of designing your facebook page, you need to know the exact dimensions for optimal images. Look no further than this article. Jon goes into every type of configuration from Facebook. It’s worth the click.
By Dana Kilroy. This tongue-in-cheek infographic lists seven unforgivable mistakes many businesses make when trying to engage their customers. Avoid these “sins” at all cost.
By Leo Widrich. To be successful on Facebook, you must be active. But, how do you maintain an active profile on social media while still taking care of your businesses? If you don’t have the budget for a dedicated social media expert, Buffer App is the next best thing. It allows you to plug in lots of posts and links in advance, and Buffer will automatically post them at a designated time. Dedicate an hour each week to filling up your queue and then let Buffer handle the rest.
By John Trader. Have you pondered what wording to use when advertising your Facebook page to your customers? John has a thought-provoking analysis of what like vs. find can do for your business page.
By Debbie Hemley. Debbie goes in depth about the different methods you can use to engage your customers. Whether it’s with apps or images, you can and should try different methods to reach your audience. It may be a combination of methods that work best. From this list, you’ll be sure to try at least a couple.
By Michele Weisman. For customers who are shopping inside of your business, get them to your Facebook page, too. The easiest way to do this is by offering a mobile code. When users send a text message, they automatically like your page. That’s an easy way to convert customers into Facebook fans.
By Samatha Felix. It’s an oldie but a goodie. Everyone wants to creates posts that are wildly popular and garner tons of likes and fans. This article discusses important elements that go into viral Facebook posts, and how you can recreate it with your business.
By Scott Ayres. As a local business, you should utilize Facebook’s graph search to get make local customers aware of you. Scott shows you how easy it is to set up and use graph search.
By Danielle Cormier. Mobile users are not a passing fad, it’s the way of the future. Get ahead of the curve by implementing mobile marketing on your business Facebook page. Danielle shows you how to create an effective mobile campaign.
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