Here is a list of resources which go along with our article and video on Google Search Engine Advertising.
Kissmetrics: Comprehensive guide to keyword research
Smart Insights: Average conversion rates from Google paid search by industry
FitSmallBusiness; How to setup a google plus page for your small business.
Google: How to write effective ad copy
Search Engine Journal: More on how to write effective ad copy
Ann Stanely: How to optimize your PPC ads
WPBeginner: How to setup Google Analytics in WordPress