When it comes to hotel marketing, it’s about developing a strategy that recognizes the need for a strong online presence. It’s not enough to be listed on online travel sites anymore– guests will also research your own site, look up what others have said about you, and look for what you say about yourself.
We’ve compiled a thorough list of hotel marketing ideas and resources to get you started– and be sure to check out our Ultimate Guide to Hotel Marketing here. It’ll jump start your marketing campaign with three easy, actionable tips.
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By Dan O’Day. Don’t focus on features. Don’t even focus on benefits. asdasdfaasdfasdfasdf the results. In this short video, Dan will completely change how you think about advertising on radio and in general.
Small or independent hotels need to have a killer online presence, there’s no doubt about it. These days, customers will come to your site. Blow them away with beautiful images, and then make it easy for them to book with you. This is a necessary way to growing your hotel business.
By Sabrina Lugo. How will you visually dazzle your guests? Sabrina takes you through 14 ways to make them remember your hotel. For example, guests are more likely to engage when you post at least 30 photos of your hotel on your website or social media. This guide is quick, easy, and a must do for hotel marketing.
By Simone Puorto. Are you looking for a marketing agency to represent your hotel? It’s important to hire a company that understands hospitality, and Simone has put together an awesome ingredient list. One of my favorite tips is not centering your strategy completely on a website– it’s part of a whole.
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $50 Ads Coupon.
For hotels, there’s very few websites more crucial to marketing that TripAdvisor. If you’re not familiar, TripAdvisor is a popular review site with an active community of reviewers. In fact, 60% of American travelers consult TripAdvisor before booking their hotel. If there’s one place to represent yourself in a pristine manner, it’s TripAdvisor.
So, how exactly do you leverage TripAdvisor to your hotel’s advantage? Here’s an excellent guide with 8 tips you can start implementing right away. The first tip: respond to guest’s feedback on TripAdvisor right away. Assign a staff member (a reservations agent, a senior front desk clerk) with the task of responding to comments about your hotel– good or bad. It’s not the complaint, it’s how you handle it, that guests will remember.
In case you needed solid proof, here’s a study that shows that hotels who respond to guest comments are 21% more likely to get booked than hotels that do not respond at all. This indicates that guests want to know that you’re actively concerned about their stay and that translates to positive feelings, and more bookings.
Just because we can’t get enough of TripAdvisor (it’s extremely important), here’s four ways to ask guests to review your hotel. TripAdvisor can actually boost your marketing because hotels with lots of reviews, can attract new guests due to popularity. Keep in mind that it’s not permissible to ask for positive reviews.
Search engine optimization (SEO) vs search engine marketing (SEM)– which one to choose? Here’s a helpful infographic. Hint: Use SEM if you need guests now (and who doesn’t?), but use SEO for a long term strategy. Combined, they can help you dominate organic search.
Social media is an unavoidable part of marketing your hotel. You need to speak directly to your guests, and social media allows you to foster that relationship. Need help knowing where to start? This guide will give you easy, actionable steps (and reasons behind doing them).
Oh, how we love infographics here. This infographic breaks down what you need to know about online travel agencies (OTA) and how online hotel distribution is changing. Simply put: you need to work with online travel agencies to get a presence online.
By Martin Soler. Martin advises that your unique selling point isn’t what you think it is, it’s what your guests think it is. This quick rule book is filled with great advice on guest-centric marketing.
By Patrick Landman. How can you use social media to market your hotel? Patrick provides 10 great ways to boost your online reputation with the aid of social media platforms, such as Facebook. If you can afford it, find a young, hip, Internet-savvy social media manager to engage with guests online.
By Obaidul Haque. Ever heard of Google Hotel Finder? Brought to you by Google, this tool allows guests to search for and book rooms right from the search page. Obaidul provides the basics on getting listed on this powerful tool.
By Amit Saberwal. Amit asks the question we’re all thinking. For smaller hotels, how can you really compete with the bigger brands who have a web of sister hotels throughout the country or the world? Easy. Don’t try to compete. Do you best by focusing on one-on-one customer service. You can also develop your own loyalty program– but don’t be afraid to get rid of what’s not working.
By Jennifer Nagy. Did you know that your hotel loyalty program can market for you? Jennifer breaks down why hotel loyalty programs really do work, and they’re not just for the big brands– small, ultra boutique hotels can also get in on the action.
By Julie Weed. Think you need to be a part of a big chain to have a loyalty program? Think again. Here’s an excellent read from the New York Times that discusses how independent and one of a kind hotels are using programs to build loyalty. Creating a loyalty program can benefit your hotel exponentially. A recent study shows that guests enrolled in a hotel’s loyalty program will spend 50% more on that hotel in the course of a year.
By Chris Martin. Chris takes us through eight ways to effectively market an independent hotel. For example, use video. YouTube is the second largest search engine on the Internet, and you can use YouTube to boost your hotel’s online profile.
By Sam Weston. Are you flexible to the market around you, or are you simply focused on heads on beds? Sam explains the virtue of swaying with market demand and provides four examples to back up his expert advice.
BAs a small or independent hotelier, you have the luxury of creating a blog to further engage your guests. But blogging can be tough if you don’t know what to say. Here’s a guide to help you develop a hotel blog and keep the ideas rolling in.
Sometimes, it’s just fun to see how other hotels are marketing themselves. Here’s 25 ways hotels created memorable marketing. Let these ideas inspire you to create your own marketing strategy.
By Michael Leander. Bravo to Michael for discussing how hotels can go wrong with their well-intentioned marketing strategies. He calls out hotels who get it wrong, but explain how they can get it right.
By Nick Gibson. Chances are, you treat your guests like family. Here’s your leg up on the competition. As an independent or small hotel, a big part of your unique selling point is your size– you’re small enough to care for each guest. Use these tips to develop a robust marketing strategy.
And beyond! Here’s a great starting point to laying out your marketing strategy. Lots of great gems here, for example, what is measured is improved. Are you measuring your email opens, your upsell rate, your return guest percentage? Put a system in place to identify and track what’s important to you.
If you’re looking for more details on hotel marketing, we’ve also written an Ultimate Guide To Hotel Marketing. For more marketing ideas, check out our full lists of Local Marketing Ideas and Grand Opening Ideas.
Need help marketing your hotel? Take this short quiz to find the best software to help fill beds today.