Craigslist (CL) is a popular bulletin board-style platform for posting ads, sharing community information, and buying and selling goods. Although Craigslist wasn’t built for real estate lead generation, it’s a simple, affordable, and effective way for agents to promote listings and connect with potential real estate clients. Below is a step-by-step guide on how to…
How To
UCaaS vs VoIP: Which Is Better for Small Business?
Unified communications as a service (UCaaS) integrates business communications—voice, video, email, and messaging—into a single platform, while voice-over-internet-protocol (VoIP) delivers voice communications via the internet. This article compares UCaaS vs VoIP and how to use them for your business. Both technologies elevate how businesses communicate, but whether one is better depends on your needs. Based…
How to Create Real Estate Facebook Ads in 8 Steps (+ Examples)
Advertising your real estate business and services on Facebook is an effective way to target your audience, capture leads, and build your brand. Facebook provides extensive options for targeting a highly specific audience in a variety of ways so you can efficiently build an authoritative reputation and find new leads. We’ll walk you through the…
How to Claim a Listing on Zillow in 3 Simple Steps
Claim your listings on Zillow to build brand awareness and generate leads for your real estate business with minimal effort. The process of how to claim a listing on Zillow is easy: sign up for a free account on the Zillow website, create a profile, and submit a form to claim your listings. Zillow automatically…
How to Make a Custom Email Address in 5 Easy Steps
A custom email address uses a domain you own vs free generic domains like Yahoo or Gmail.com. Using a custom email domain makes your business look professional and trustworthy, and it is simple to set up. Simply get a domain, choose an email address format, create your account, then add it to your email app….
Can I Open a Business Bank Account Without an EIN?
You can open a business bank account without an employee identification number (EIN) if your business is organized as a sole proprietorship or a single-member limited liability company (LLC). In both of those cases, you would use your personal social security number to open the account. However, if your business is organized in any other…
9 Ways to Get Real Estate Referrals & Grow Your Business
A real estate referral occurs when someone personally recommends you to someone who needs your services as an agent. Referrals are the most affordable and impactful way to grow your business, so knowing how to generate them is essential. From hosting events to community involvement, networking, nurturing relationships post-transaction, and referral partnerships, these ideas will…
How to Create a Holiday Gift Guide to Drive Sales
Creating a holiday gift guide is essential for maximizing sales and offering great deals. Despite inflation concerns, consumer spending is still strong this season. However, 75% of shoppers are looking for deals more cautiously for the 2023 holidays—making it more important than ever to learn how to create a retail gift guide. To create holiday…