Klaviyo is an eCommerce email marketing platform that allows small business owners to automate, optimize, and manage their email campaigns. We compiled Klaviyo user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.
For an in-depth comparison of top email marketing software, read our email marketing buyer’s guide.
Klaviyo Customer Reviews
Summary of User Reviews
We scoured hundreds of reviews and determined that Klaviyo has generally positive ratings. Here’s what we found:
What Klaviyo does well:
Users who gave Klaviyo a positive review said that they were impressed with how easy it is to set up workflows and campaigns. They also like the customer data it generates, which helps them create targeted and automated newsletters and campaigns.
What Klaviyo does not do well:
Users who gave Klaviyo a negative review said that its customer support can only be reached through email and the response time is usually slow — which is a hassle for those needing urgent help. Some users mentioned that they experienced deliverability and integration issues.
Most Helpful Positive User Review
One user who gave Klaviyo a positive review on G2 Crowd said that the amount of customer data that can be generated through the platform is awesome. He also mentioned that the built-in workflows are great for generating income.
Most Helpful Negative User Review
One user who gave Klaviyo a negative review on the Shopify App Store said that he and even a third-party support person couldn’t make the platform work. The user said that the integration failed and that they ended up using another platform for their email campaigns.
Klaviyo User Reviews from Around the Web
Here are a few other resources for finding helpful Klaviyo customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average Rating as of July 24, 2017|
Klaviyo‘s billing structure is relative to the size of the user’s list. They also offer a free package for starters with unlimited email sending for users with up to 250 contacts. Their paid plans range from $25 (for businesses with up to 500 contacts) to $1,700 (for businesses with up to 150,000 contacts) billed per month.
|Price Per Month||# of Contacts|
All of Klaviyo’s packages are inclusive of the following: automated emails, one-click integrations, Facebook custom audiences, and results-based reporting. All paid packages come with unlimited email sends. Their free package requires Klaviyo branding and double-opt in.
Is Klaviyo Right For Your Small Business
Klaviyo is best suited for eCommerce business owners. With its ability to integrate with eCommerce platforms, POS software, and other marketing tools — it is easy to segment customers or audiences to generate personalized and targeted email marketing campaigns.