An open house is not only an opportunity to showcase a home. It’s also a time to connect with future clients – people you may work with months or even years down the road. To ensure you don’t miss a single lead, it’s important to have an open house sign-in sheet where visitors can leave their contact information.
Open House sign in sheets are a great way to get contact info, but some of your leads are going to fall through the cracks unless you have a system in place to keep track of them. We highly recommend using a CRM designed for real estate agents such as Contactually. Click here to try it free for 14 days.
Open House Sign in Sheet: 3 Templates
An open house sign in sheet typically asks for a visitor’s name, email address and phone number. Depending on how you reach out to prospects, however, you may ask for a physical mailing address, or a few additional questions about their real estate leads.
Here are three real estate sign-in sheet templates that ask for different levels of information:
1. The Essentials
Use this sign-in sheet if you just want to grab the basic contact information of your visitors:
- Phone Number
- Email Address
A simple sign-in sheet is also ideal if you expect a lot of visitors, since it will keep a crowd from gathering around the entrance. Included at the bottom is a notice that you’ll be sending real estate-related information.
2. Physical Address
Along with all the information in “The Essentials,” this sign-in sheet asks for the buyer’s physical home address.
Realtors who use direct-mail for marketing should use this sign-in sheet instead – be that postcards, letters, flyers, sports calendars, etc. To learn more about direct-mail advertising for real estate, read our guide to Real Estate Postcards.
3. Detailed Questionnaire
Along with all the information in “Physical Address,” this sign-in sheet includes a few multiple choice questions about the visitor’s situation and preferences:
- What is your buying timeline?
- Are you pre-approved for a loan?
- What types of properties are you interested in?
While this gives you a lot more information about your visitors, the downside is that visitors may feel less inclined to fill it out. If you use a longer form, you may need to be a little more insistent: “Go ahead and fill out the sign-in sheet and we’ll give you the tour!”
Tips to Get Your Sign-In Sheet Filled Out
So you have your open house sign in sheet printed and ready, but how do you actually get visitors to fill it out? Most people aren’t particularly enthused about giving out their contact information. If the sign-in sheet seems optional, they’ll pass it up. Instead, you should make it a requirement in order to view the home. Here’s a few tips:
- Keep the sign-in sheet near the entrance of of the house
- Place a small sign above it that reads “Welcome to the Open House! Please Sign-In.”
- Fill out the first entry yourself. People will ignore the sign-in sheet if it doesn’t seem like others are using it. With a couple of names, however, others will follow suit.
- Ask visitors to sign in before giving them a tour. “Hi, are you interested in a tour? Just sign-in and we’ll be on our way!”
- If you’re looking to boost your open house attendance to begin with, a well-designed flyer can go a long way. For more info, check out our template and guide to open house flyers.
How to Follow Up with Leads After an Open House
A lead that you’ve already connected with personally is extremely valuable. It’s worth putting a lot of time into follow up, even if it doesn’t pay off right away. Here’s what you should do with your open house contacts:
- Email all of the contacts the next day. Thank them for coming and ask what else you can do to assist them. If you got to have a conversation with them during the open house, add a personal touch to the message – “I’d be happy to show you more 3 bedroom condos.”
- Follow it up with a phone call the day after. If you do not get a response through email, reach out directly with the same question. If the lead is interested in working with you, great. If they’re unsure or have a loose timeframe, then add them to your list of incubating leads.
Incubating leads are those who aren’t immediately interested in buying or selling a home, but likely will be within the next 6 to 12 months. As such, you should not pursue them as aggressively as a qualified lead, but rather “incubate” them with occasional emails, flyers or postcards. Since most realtors are too busy to follow-up each day with dormant leads, we recommend using email marketing software such as Mailchimp. With drip campaigns, you can send pre-written messages to your contacts over a long period of time. If you need inspiration for best email marketing practices take a look at what some professionals recommend here.
We asked 50 experts for their best real estate marketing idea. Click here to see what they told us!
The Bottom Line
A real estate open house is a great way to meet prospects. You not only find potential buyers for your current home listing, but you connect with buyers and sellers whom you may work with months down the line. Having a sign in sheet at the door is the easiest way to collect contact information so you can be sure to keep in touch. If you want more open house ideas take a look at our article with 25 tips from professionals. Good luck!
Looking for more leads? Try advertising your listings with Zillow’s 22 million unique monthly visitors.