In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going.
Well, these realtors took that about 10 steps further by dabbling in the absurd, or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.
#1 The Ghost Realtor
After given the suggestion by business advisor Nathan Fielder, this California realtor made a business of selling homes verified by a medium to be ghost-free. Unbeknownst to her, Nathan was a spoof comedian filming an episode of his Comedy Central TV show Nathan For You. It didn’t stop Sue, however, from getting a lot of positive buzz. (As of this publishing, however, Sue’s website Ghost Free Home unfortunately no longer carries her name.)
#2 The “Open Concept” Home
When Oregon-based Eric Bonetti of Royce Real Estate Services, Inc. had the task of selling an empty lot, he wasted no opportunity to get some chuckles and stir some buzz. He fixed a door in the center of the lot, which reddit users quickly noticed and dubbed an “Open Concept” home. Whether or not it can be attributed to the humor is unclear, but the lot wound up selling shortly after.
#3 “We Buy Crack Houses… And Nice Homes Too”
Florida-based realtor Kenny Rushing has a number of audacious ads to attract clients. He not only corners the niche market of rundown homes, but through humor, catches the eye of upscale homeowners too. His tactics clearly must have some effect, given his 5K+ followers on Facebook, which is impressive for a solo realtor.
#4 The Lamb in Space
“Work with what they give you.” This was advice Brad J Lamb took to heart when he converted his last name into a marketing epidemic. The “Lamb” ads took Toronto by storm, and have since earned Brad a reality TV Show Big City Broker on HGTV. They’ve also become the namesake of a song, “This Lamb Sells Condos” by Canadian songwriter Final Fantasy. How’s that for success?
#5 “Good to meet you, here’s a can opener…”
Realtors are known to pass around sports flyers, keychains, paper fans and other goodies that carry their name. But can openers? This is a first for me. Traced back to Elizabeth Corbin of El Paso, Texas, the can opener features a tagline just lame enough to be awesome: “I can open the world of real estate for you, your friends and your family.” If the way this image has spread along social media is any indication, it clearly helped her generate some buzz.
Not quite as extreme on the personality end, but still hilarious: Here are some honorable mentions:
Real Estate AND Marriage Counseling
Can’t Argue With Those Methods
Buy Some Piece of Mind
Think you can compete with these marketing wizards? Check out our guide to Billboard Advertising and make your own creation come to life.
We asked 50 experts for their best real estate marketing idea. Click here to see what they told us!