Creating a marketing plan and need some new real estate marketing ideas? That’s what we’re here for. We compiled a list of great advice on marketing and how to generate more real estate leads from leading real estate professionals. From virtual open houses to marketing for millennials, you’ll find information here to kick start your marketing campaign.
A big thank you to everyone who contributed! Let’s get started.
A recent study from the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence, and Zillow is the first place you should start. As the largest real estate website with over 130 million visits per month, Zillow could generate $2.60 in commissions for every $1 spent.
By Shannon O’Brien. If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
We interviewed 25 top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.
By Vinny La Barbera. Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter, and with family. Even if the audience isn’t your target, they may send the video to someone who is.
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $50 Ads Coupon
Texting is an intuitive way to help real estate agents engage potential buyers. Agents can place messages on their signs such asss, “Is this your dream home? Text ‘HOMESWEETHOME’ to 12345 for details!” When texted, the buyer can be sent the property’s information.
By Brandon Stewart. Much of my content comes from blogs or other sources, and I of course give total credit to the original source. It saves me a lot of time because I don’t need to create new content on a monthly basis when there are already so many insightful and diverse blogs creating compelling content every day.
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By Alyssa Nardozza. If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google Adwords, the advertising arm of Google.
Want to target newly married males who are less than 40 and live within your city? Facebook advertising makes this easy. Hire a pro on Fiverr to just $5 to show you how it’s done.
By Travis Balinas. So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.
By Matthew Bushery. Drip marketing emails are pre-written messages that get sent automatically to your leads. They help you foster a relationship and nurture leads through the sales funnel. In this guide, Bushery provides many examples of drip marketing emails that can be used in a variety of situations.
Because mailing lists are a necessary part of your campaign, it’s important to truly weigh your options. Should you rent or should you buy? This article takes a look at the benefits and drawbacks of renting a mail list.
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By Jacqueline Thomas. Open Houses are an amazing way to market your business. House hunters love to check out what’s inside, without the pressure of making appointments. Use Open Houses to your advantage. Create a sign up with your laptop or tablet. Ask for email addresses in return for a up-to-date list of homes for sell in the neighborhood. Set up fishbowls for cards for a gift card drawing.
2016 is a big year for real estate software. Tools like website builders and lead capture systems are becoming much more advanced. Yet, at the same time, they’re becoming more affordable and easier to use. Check out our top picks for 2016 at Fit Small Business.
By Steven Trice. What have you googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.” Now, when’s the last time you thought about making your featured listings Google-friendly, or better yet, SEO-friendly? This guide covers all the key basic SEO elements, which will help you generate more free traffic from search engines.
By Yours Truly. Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and raise brand awareness as well.
If you’re interested in postcard marketing, also be sure to check out PostcardMania, which offers some helpful tools specifically for realtors.
By Tim Maciejewski. Hundreds of houses are bought and sold on Facebook each day. Facebook charges no commissions, no fees, and any Real Estate Broker can do it. While nobody is going to click a “Buy It Now” button for a $500,000 purchase, it is the connection that is made between buyer/seller and Real Estate Professional that Facebook will accommodate. The best part? It’s free!
Speaking of social media, find out how to leverage Twitter to generate leads for your real estate business. It’s not about getting more followers, it’s about getting more actual clients.
By Realestatesupplysuperstore. An oldie, but a goodie. Implement door hangers in your marketing strategy. Not only will your potential clients be unable to ignore it, they may just bring the advertisement inside and think about it, longer than they would an email, for example.
By Nancy Robbers. If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot market draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in common.
By Liz Sherman. Pinterest is an impossible mammoth to ignore. Much like Facebook, if you want to reach the masses, you should have a dedicated Pinterest presence. Pinterest is a visual medium, which works well with real estate because your clients are expecting a visual response from you. Take notes as Liz shows you how to effectively use Pinterest in your marketing.
By Krista Bunskoek. This is the holy grail of social media tips for your real estate business. Follow Krista’s advice on how to use different tools in social media.
Real Estate Slogans teach your customer what to think about your business. They also give insight on the tone of your brand. Here we take a look at 25 great real estate slogans, and why they work.
We discussed earlier how video marketing is so effective to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.
By Dan Laufer. Buyers are conducting more and more home research online. Though we’re not at the point yet where buyers will make a purchase without seeing a home in person, many of the early stages have moved to the internet. Researching the neighborhood, for example, and nearby attractions is something buyer’s like to do before a showing. Thus, Dan Laufer makes a great case for why you need neighborhood data like walk scores, and noise and charm indices included in your home descriptions.
By Pierre A Calzadilla. Of course, billboards aren’t illegal (at least, not that we know of). In this article, Pierre shares 10 dos and don’ts for your banner campaign.
In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going. Well, these realtors took that about 10 steps further by dabbling in the absurd, or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.
By Tara Jacobsen. This article is a perfect compliment to the Seth Price article above. Tara shares the best SEO keywords to use on your website for maximum exposure.
By Chris Feltus. “When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”
As we explained above, young buyers prefer to do the bulk of research online. This presents an interesting challenge for real estate agents: How do you bring a client out of their comfort zone and convert them from a web lead to an actual prospect? In this Voice for Real Estate episode, the NAR discusses new ad campaigns that address this issue. The ads empathize with young, web-savvy buyers and aim to convince them to “take the plunge” and contact a realtor.
By Max Schleicher. On the weekend, 59 percent of users browse for real estate with smartphones and tablets. However, many real estate agents do not optimize their websites for mobile viewing. As this guide details, spending a little bit more on your website can drastically improve what you get out of it.
Anneamarie du LeBohn, Community Engagement Strategist, TNG Real Estate
My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).
Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant
I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving hand written letters and thank you notes. It sounds silly and simple but this old school technique seems to set me apart from my competition. Not many people are doing this any more. And in real estate, you need any advantage you can get!
Stephanie Badillo, Principal, Badillo Development Group
I always recommend fully furnishing your listings and offer the buyer all the furnishings as part of the deal. Use it as leverage to sell the property by offering the turn key option as well, it’s a win win!
34. Build hype before it hits the market.
To enterprise on the market trends, we’re putting out coming soon signs and brochures about the properties weeks before they hit the market. This builds anticipation and interest because Buyers are out looking for any new home they can find in key areas. Once we list the home, we hold off of allowing showings for a few more days, to continue to build excitement.
Chris Haddon, Founder, REI 360
I have found the best results come from a personal message in my own voice. When you write your message, remember the following points:
- Make the message about them. They don’t care about you. So tell them how you can help them as quickly as possible.
- Be clear. If a seller is not sure what you want them to do, they’ll never call you.
- Match your message to your seller.
- Make your message short and sweet. In our fast paced world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.
Todd Hutcheson, I Buy Homes
I walk about one hour each morning and place post it notes on doors. I can reach about 90 homes in an hour.
Heather W. Leikin, Realtor, The House Agents/Partners Trust
Have one really quirky item in the house. So when a buyer is talking about it they can say, “the house with the giant buddha or the orange rug house”. Have something that stays in their mind about the style or design.
Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.
I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.
39. Send Postcards That are “Fridge-Worthy”
Karen Wachtel, PorchLight Real Estate Group
When you send out a batch of postcards, you never know if a recipient is interested right now, or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to recipe for guacamole, a guide to what the NFL referee signals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from clients—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”
My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.
41. Master the Subject Line (for Email Marketing)
Sacha Ferrandi, Source Capital Funding
With emails the most important aspect is the email subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call to action, but doesn’t give away too much information about the email and shows that you are not a spammer. It is sort of a ‘Goldilocks Scenario’ where you have to convince the reader that the information is good enough, without being too specific.
- Bad – Learn About an Amazing Property (Address) In the Bay Park Area
- Good – Updated Information Regarding Your Neighborhood Property Values
Reba Miller, Founder, RP Miller Realty Group
Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360 degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.
43. Invest in professional photographs of your properties.
Troy Balakhan, Licensed Real Estate Sales Associate, Keller Williams Jupiter
Professional photographs can make or break a listing. The equipment used by a pro reveals the true feeling of a home- wide angle lenses showcase the size of a room, and the sensors inside of a professional’s camera capture more detail than even the best point-and-shoots or smartphones. A photographer knows how to frame an image, using lighting and angles to their advantage- we’ve all seen the listing photo with the cat’s tail in the corner of the image, or the agent’s reflection in the bathroom mirror. Although they seem minor, these things detract from a potential buyer’s ability to picture themselves living in a home.
Nicholas Lee, Licensed Real Estate Agent, Sierra Residential
Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients, their friends and families. It’s a great way to organically grow your network and I’ve gotten some of my best sales clients this way. I highly recommend it!
Liz Froment, Copywriter & Marketing Consultant, The Property Copy Co
My top tip for real estate agents and those in the industry is to build their email list. This means creating a well done sales funnel on their sites. Start by having an opt-in or newsletter sign up on your site that tells those who visit that if they give you their email address, you are going to give them something of value back.
Once you have that email, the key now is building a relationship and adding a lot of value. This is where autoresponders can come into play. You can set it up so the second someone provides their email, they are hit with a welcome message and then follow up messages as well over time.
Of course once a deal is closed, the emails shouldn’t stop there. The majority of agents get their business through referral. So it’s vital to have a referral email campaign where you thank your client for working with you, offer your help for anything they need, and then ask for the referral.
Jayme Pretzloff, Director of Marketing, Wixon Jewelers
Every business encounters negative reviews online but it’s crucial to respond quickly but not to be reactive- give yourself time to breathe and think about the response. Realtors need to be sure to not lash out and go on the defensive, but to truly get to the root of the problem and understand why the client has had a bad experience. Respond to the review in a way to address not only the upset client, but also reassure other readers that the client’s experience isn’t routine. You want to take this chance to show that you care about your clients and that you care about their experiences.
Trevor Ewen, pearoftheweek.com
Focusing on a target demographic that is common in your area can be a great way to find a niche. If you are focused on immigrant communities: take out ads in publications written in their language(s). If you are focused on pet owners, advertise that. If your neighborhood is great for families, make that known in your advertising.
Ginger Wilcox, Chief Industry Officer, Sindeo
Ginger just did a webinar yesterday for real estate pros about marketing to Millennials with great information and tips.
Richard Houston, 956KnickerbockerRd.com
Regardless of whether you list it or put it up for sale by owner, set up a website for the property using the property address as the domain name like this: 956KnickerbockerRd.com. Take a look at our website and you see how to better market your property than the realtors do such as a map, a floor plan, photos of both inside and outside, photos of what you see when you look out the windows, in other words, capture the view, list all of the features of the property, etc.
50. Use Professional Photography to win more listings and sell them faster
Jeff Corn, Virtuance
Buyers are increasingly turning to online photography as the first step in the process of purchasing property. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture.
If you’re convinced to set up text marketing for your new listings, check out this Fit Small Business guide. We cover everything you need to know about starting a campaign, including costs and which text marketing providers to use.
If you are looking for the fastest way to start generating hot leads for your real estate business, start using Zillow Premier Agent today!