Thanks for the comment and my apologies for the long delay in reply. We are in the process of adding an about us page to the site so I will send that over to you as soon as it is done. It will be by the end of the week.
The short story is that myself and Marc Prosser currently write all the articles. In addition to having our own business which publishes several publications in addition to Fit Small Business we have both held senior level positions in other successful startups.
During our time working at and starting our own small businesses we have found a gap in a lot of the information that is needed to accomplish even the most basic stuff that every new business owner goes through. So right now our goal is simply to fill that gap. As far as making money we will likely look to monetize through affiliate relationships with those who provide products and services that we use and/or believe in ourselves. Right now however most of our focus is simply on putting out content that we hope people find helpful .
Hope that answers your question if you have any others let us know!