At Fit Small Business, we highly recommend that consumer / retail focused businesses focus their energies on Facebook over Twitter, LinkedIn, Pinterest or Instagram (Why?)
In fact, we recommend that small businesses:
One cannot visit a small business website without reading articles about social media marketing. Most of these article talk about the importance of establishing a social media presence, building followers, and interacting with those followers. The question that these sites don’t address is where a small business owner is going to find the time to participate in social media. Many small business owner after working all day at the store, factory or on client projects are exhausted.