There are over 100,000 realtors in the United States who are millionaires….however just because there’s a lot of money in the real estate business, doesn’t mean everyone succeeds.
As a matter of fact most realtors fail, and end up changing careers.
Here are the top 5 reasons why.
1. People Think It’s Easy
There are a lot of realtors who think just because it’s easy to become a real estate agent, it’s also easy to make a lot of money as a realtor.
That’s not the case. Yes you have the freedom to set your own hours, and work whenever is convenient to you. But, in order to become a successful realtor you have to HUSTLE.
You can’t treat this like a hobby, you have to treat this like a career.
2. Not Enough Leads
One of the hardest parts of becoming a successful realtor is getting consistent leads.
Most realtors start off by relying on their contacts, like selling to friends and family. And although selling to referrals is a great way to earn commissions, those leads will dry up quickly.
If you want to become a successful realtor you have to EXPAND, and look for leads elsewhere. Relying on your close friends and family will only last so long.
3. Too Many Bad Leads
Not all leads are created equal, and being being flooded with bad leads is worse than having no leads at all.
Real Estate is a business that involves A LOT of face to face time. If you are spending a lot of time with unqualified leads, you will not have enough time to spend with leads that are actually going to close.
If you want to find success as a realtor, you’re going to have to come up with a way to generate qualified leads.
4. Not Using Internet Marketing
According to the National Association of Realtors, 82% of home buyers begin their search online. That means if you don’t have an online presence you’re invisible to 82% of buyers.
Even if you’ve been in this business for years, your former clients and referrals are more than likely searching online. That makes the chances of them getting picked off by savvy internet marketers extremely high.
If you want the fastest way to gain new clients, and avoid losing old ones, YOU HAVE TO BE ONLINE!
5. Spreading Yourself Too Thin
Many realtors fail at online marketing because they try to do too many things at once.
They spend money on advertising on facebook, pinterest, Zillow, instagram, have complex CRM software, etc.
Instead of getting good at any one thing, they fail at them all.
Unless you have a full-time team of marketers at your disposal, you have to get really good at one thing, BEFORE you move on to the others.
So What Should You Do?
There’s an easy answer.
Start with the place that has BY FAR the most qualified buyers looking for real estate.
If you haven’t guessed yet, I’m talking about becoming a Zillow Premier Agent.
With over 70 Million people visiting Zillow looking for real estate each month, Zillow is BY FAR the largest real estate website. In fact, more people search the term Zillow on google, than they do the term ‘real estate’!
That’s why it’s a no brainer. When starting your internet marketing efforts, start with Zillow Premier Agent.
If you’re not convinced yet, it’s probably because you or one of your realtor friends hates Zillow. I don’t want to be mean…but I’m going to give it to you straight.
Realtors who hate Zillow are either:
Using it wrong.
Don’t like the change that Zillow is bringing.
Like everything else real estate is moving online, and Zillow is leading the charge.
The real estate business has shifted in a new direction, and many realtors are stuck in their ways and extremely hesitant to change.
If you don’t adapt with the market, then you’re going to fail.
Those that embrace Zillow Premier Agent and learn to use it correctly, are generating a steady stream of qualified leads.
Our research shows realtors are earning an average of a 260% return on their advertising dollar, when investing in ZIllow Premier Agent.
But like I’ve said, you have to use it right…
That’s why we’ve talked to the top performing realtors on ZIllow, and compiled a step-by-step guide, showing you EXACTLY what you need to do, in order to ‘Crush It On Zillow’.
And best of all…it’s FREE
Enter your name and email address below, and get a free copy of your guide, right now.