I target specific users by uploading a list to Facebook containing various data about the individuals, hoping that Facebook will find the correct Facebook pages. Are the ad rates the same when I do this vs. other selection criteria?
Yes the way you are charged will be the same whether you are advertising to a custom audience or not.
Your cost per click may differ depending on how relevant your ad is to your target audience. The more users who relate to your ad and therefore click on it, the lower your cost per click will be.
Hope this helps!
315 Madison Avenue, 24th Floor
New York, NY 10017
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.