Act-On is a marketing automation platform that caters to organizations of all sizes. It features tools for list management, lead nurturing, email drip campaigns, landing pages and form creation, search and social marketing, return on investment (ROI) tracking and analytics, and more.
In this article, we cover Act-On reviews and pricing. Ready to get started? Request a demo.
Act-On pricing is based on two annual plans: Professional (starts at $900/month) and Enterprise (starts at $2,200/month). The main differences between the plans include the number of marketing users, sales users, and daily application programming interface (API) calls as well as access to premium features like customer relationship management (CRM) integration, account-based marketing, and more.
*Plans are paid in a lump sum at the start of the billing cycle.
Act-On offers the following add-on support packages: Silver ($6,000/year), Gold ($6,000/year), and Platinum ($5,000/year). Fast-Track Onboarding ($5,000/year) is also available, and Silver support is included in every subscription.
Ready to get started with Act-On? Request a demo.
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Summary of Positive Act-On Reviews
Users who gave Act-On a positive review said that the software is equipped with a lot of tools that are very helpful to business owners. They reported an increase in the number of their customers since they started using the app. They also mentioned that the workflow between their sales and marketing teams became easier and more structured because of Act-On.
“Marketing automation has become vital to my business and Act-On provides numerous tools to integrate it into your business. Using the tool has created much more structured and quality conversations between the sales and marketing team.”
— Nate Casimiro
Summary of Negative Act-On Reviews
Users who gave Act-On a negative review said that they have to go through an initial learning curve before getting used to the software. They added that it can be quite overwhelming to use the software for small business campaigns because of the wide range of available tools.
“It has a very complete functionality, and everything is extremely easy to use. However, I cannot understand the endless tools that it includes. It can be a lot for small marketing campaigns.”
— Paullina Bascope
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Check out the list below of some of Act-On’s features:
- Adaptive nurturing and lead scoring
- Landing pages with adaptive forms
- Email marketing with A/B testing
- Social media publish tool
- Analytics and reporting dashboards
- CRM integration
- Website visitor tracking and alerts
What industries can benefit best from using Act-On marketing automation services?
The software can benefit various industries including marketing, banking, wealth management, insurance, manufacturing, and technology.
How does marketing automation help contribute to ROI?
Marketing automation helps business owners to find and nurture leads, close more deals, and market themselves socially. All these ultimately lead to ROI.
Here is a list of some of Act-On’s’ popular integrations: