Act-On is a marketing automation platform that caters to organizations of all sizes. It features tools for list management, lead nurturing, email drip campaigns, landing pages and form creation, search and social marketing, ROI tracking and analytics, and more. We compiled user reviews from around the web and determined that Act-On has a mix of positive and negative ratings. We also cover the pricing options for small business owners.
Act-On Customer Reviews
Ease of Use: Fair
Customer Service: Good
Summary of User Reviews
What Act-On does well:
Users who recommend Act-On like that the basic functions of the software are intuitive and that the templates make it easy to build and execute campaigns. Customers also said that the support team is responsive, friendly, and helpful.
What Act-On does not do well:
Users who gave the company critical feedback said that while the basic functions are easy to use, setting up more advanced functions can be tricky. Some customers also said that there are a lot of the features that can be improved such as the social media posting, marketing calendar, and menu organization.
Most Helpful Positive User Review
A user who gave Act-On a positive review on G2 Crowd said that there are so many functionalities available (email and metrics, drip campaigns, prospecting, landing pages, contact management, CRM connection, social media account management, etc.). She reported that email and landing page templates make it easy for her to create mini-campaigns in just under an hour. She also mentioned that the support is knowledgeable and responsive.
Most Helpful Negative User Review
A user who gave the company critical feedback on TrustRadius said that the functionality could be better. He said that the organization within the software is lacking. He also feels overwhelmed with it because there’s a great deal of information to absorb.
Other Act-On User Reviews From Around the Web
Here are a few resources for finding helpful Act-On customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average rating as of date article was written: September 22, 2017.|
The software offers two paid plans — the Professional and Enterprise, with prices that start at $900 and $2,000 per month respectively. Unlike other similar software that charges based on the number of contacts in a user’s database, Act-On charges based on the number of contacts a user interacts with. Both plans are billed annually.
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They also offer add-ons (such as dedicated IP and CRM integration), onboarding, and support packages at an additional cost.