ActiveCampaign is an email marketing software that enables users to automate and accelerate their sales campaigns. Its features include personalized email marketing, smart CRM, website messaging, and more. In this article, we covered user reviews and pricing. Ready to try ActiveCampaign? Get a free trial.
What ActiveCampaign Does Well
Users who gave ActiveCampaign a positive review said that it is an effective and highly customizable sales automation tool. Some of them also commended the software’s ability to trigger notifications and reminders based on their leads’ actions. Great customer support was also cited.
A user who gave ActiveCampaign a positive review on G2 Crowd said that the platform provides him with enough flexibility in building contact segmentation. He mentioned that he appreciates being able to add necessary tags to his contacts, which helps in making effective follow-ups. He also commended the responsive and helpful customer support team.
What ActiveCampaign Does Not Do Well
Users who gave ActiveCampaign a negative review said that the pricing is quite expensive. Some of them also complained about the limited email template customization features.
A user who gave ActiveCampaign a negative review on G2 Crowd reported that the limited pool of templates prevents him from building cleaner and more personalized emails. He also said that while he can create nice emails, it lacks advanced features, such as the option to add videos and interactive media elements in the email body.
ActiveCampaign has four subscription plans: Lite (starts at $15/month), Plus (starts at $70/month), Professional (starts at $159/month), and Enterprise (starts at $279/month). The main differences between the plans include the number of contacts and access to premium features such as contact and lead scoring, SMS marketing, and a dedicated account representative.
The cost of the plans depends on the number of contacts. It starts from 500 contacts up to 100,000 and above.
*The annual plans are paid in full at the start of the billing cycle.
Ready to try out ActiveCampaign? Get a free trial.
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Check out the list below of some of ActiveCampaign’s features:
- Email Marketing
- Dynamic Content
- Split Testing
- Site and Event Tracking
- Marketing Automation Goals and Maps
- Contact Management
- Lead Scoring
- Mobile App
- Win Probability
- Advanced Reporting
What kind of reports can ActiveCampaign produce?
How can the ActiveCampaign reports help improve users’ sales strategies?
Here is a list of some of ActiveCampaign’s popular integrations: