ActiveCampaign is a marketing software that allows small business owners to send emails to clients, automate sales and marketing campaigns, and generate customer insights (through a built-in CRM platform). We compiled ActiveCampaign user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.
For an in-depth comparison of top email marketing software, read our email marketing buyer’s guide.
ActiveCampaign Customer Reviews
Summary of User Reviews
We scoured hundreds of reviews and determined that ActiveCampaign has generally positive ratings. Here’s what we found:
What ActiveCampaign does well:
Users who gave ActiveCampaign a positive review were impressed that ActiveCampaign listens to its users by updating their system based on their feedback. They also liked that despite its robust features, their plans are priced reasonably. A lot of users also commented about ActiveCampaign’s quick and efficient customer support.
What ActiveCampaign does not do well:
Users who gave ActiveCampaign a negative review said that the platform has a fairly steep learning curve. While it is not the hardest to use, it also isn’t that easy to figure out how to make it work. They recognize, though, that it is worthwhile to learn how to use it and that it becomes easier after some time.
Most Helpful Positive User Review
One user who gave ActiveCampaign a positive review on G2Crowd said that amongst the six different kinds of email software he tried, ActiveCampaign is, by far, the best. He said that not only is it designed with powerful features, it is also user-friendly and organized. He also raves about the many integrations it can do to complete an automation.
Most Helpful Negative User Review
One user who gave ActiveCampaign a negative review on G2Crowd said that he found it complicated to use. He said he needed to spend a lot of time to learn how to use it.
ActiveCampaign User Reviews from Around the Web
Here are a few other resources for finding helpful ActiveCampaign customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average Rating as of July 28, 2017|
ActiveCampaign has four plans and the monthly prices are dependent on a user’s number of subscribers. For example — for 1,000 contacts, the Lite plan costs $17, the Plus plan costs $29, the Professional plan costs $99, and the Enterprise plan costs $149. All these come with unlimited email sends and more advanced features are added on higher plans.
A discount of up to 15% can be availed if you subscribe to an annual plan.
|CRM with Sales Automation|
|Dedicated Account Rep|
Is ActiveCampaign Right For Your Small Business?
ActiveCampaign is a good software to use even for beginners in the field of online marketing. It is also versatile and has advanced features that will be beneficial for when your business grows. Plus, the pricing plans are affordable for the amount of powerful features you get.