Adobe Analytics is a web analytics tool that measures, collects, and interprets data for purposes of improving website performance and overall visitor experience. It also generates reports and real-time insights for marketing professionals to use as a tool to improve their business strategies. In this article, we cover user reviews. Ready to get started with Adobe Analytics? Request a demo.
What Adobe Analytics Does Well
Users who gave Adobe Analytics a positive review like that it has a flexible environment that allows them to see their data from different angles. Other users also commented that the app’s drag-and-drop capability makes it easier for them to use it.
“The ability to track and get very granular analytics on your website performance is fantastic. Adobe Analytics is critical for our company to understand what works and where we need to make improvements in order to maximize our conversions.”
What Adobe Analytics Does Not Do Well
Users who gave Adobe Analytics a negative review complained that the software can be a bit overwhelming for beginners. Many users also dislike the fact that there are limited customization options in Ad Hoc, making their experience a bit restricted and inconvenient.
One user who gave Adobe Analytics a negative rating on G2 Crowd said that the lack of customization options for Ad Hoc wastes her time. She said that she would also like to add certain report suites as “Favorites” instead of scrolling through the list every time she looks for them.
Adobe Analytics Pricing
Adobe Analytics utilizes a customized pricing scheme and doesn’t publish prices on their website. According to third-party sites, price points are based on the number of hits a site gets and can average from $30,000 to $100,000 per year. They offer three subscription packages: Adobe Analytics Select, Adobe Analytics Prime, and Adobe Analytics Ultimate.
Ready to get started with Adobe Analytics? Request a demo.
Adobe Analytics Features
Check out the list below of some of Adobe Analytics’ features:
- Multi-Channel Data Collection
- Custom Variables
- Ad Hoc Analysis
- Flow Analysis
- Advanced Segmentation
- Cohort Analysis
- Marketing Attribution
- Real-Time Data
- Audience Analytics
Adobe Analytics FAQ
Who uses Adobe Analytics?
What mobile devices does Adobe Analytics Support?
Here is a list of some of Adobe Analytics’ popular integrations: