Adobe Campaign is a marketing platform that enables users to deliver personalized campaigns across offline and online channels. Its features include campaign management, direct mail, segmentation, personalized emails, deliverability, and more. In this article, we cover user reviews. Ready to get started with Adobe Campaign? Request a demo.
Adobe Campaign Pricing
Adobe Campaign’s pricing is not readily available on their website. Pricing for similar service providers and software ranges from $0 to $100+/user/month for basic services, while the more advanced and large-scale ones cost around $12,000 to $25,000+/year.
Ready to get started with Adobe Campaign? Request for a demo.
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What Adobe Campaign Does Well
Users who gave Adobe Campaign a positive review said that the software’s user interface is intuitive, which makes it suitable for long-time Adobe users. Some of them also commended specific features such as personalization, engagement tracking, and segmentation.
“The UI is a great asset: simple, straightforward but complete at the same time. The workflows can handle anything you can come up with, and the outgoing channels gives you a short deployment timeline. You can easily customize your customer/prospect database from the UI.”
— João Ferreira Loff
What Adobe Campaign Does Not Do Well
Users who gave Adobe Campaign a negative review said that they encountered bugs including instances when the system would slow down. Some of them also had issues with learning how to use the software for the first time, the accessibility of customer support, as well as the steep price range.
“While it is very simple to use, there can be a lot of bugs, causing the system to easily crash at times in the middle of large campaigns. The error messages are very difficult to understand and could be made more clear. This can be an extreme issue the customer service team is not easily accessible and very difficult to get in touch with.”
— Emily Sperduto
Adobe Campaign Features
Check out the list below of some of Adobe Campaign’s features:
- Dynamic Content
- Campaign Management
- Direct Mail
- Adobe Analytics Integration
- Cross-Channel Marketing
- AI-Powered Emails
- Email Marketing
- Integration with Adobe Analytics
- Audience Segmentation
Adobe Campaign FAQ
Can Adobe Campaign help improve email open rates?
How can Adobe Campaign users analyze the success of their marketing campaigns?