Adobe Social, previously a stand-alone social media management tool, is now part of Adobe’s suite of Marketing Cloud Solutions. Its features include content curation, content retargeting, analytics, campaign tracking, and more. We compiled user reviews from around the web and determined that it has generally positive ratings.
Summary of Adobe Social User Reviews
What Adobe Social does well:
Users who gave Adobe Social positive feedback said that the system is flexible and user-friendly. They also like the reporting and data analysis features. Great customer service was also cited.
What Adobe Social does not do well:
Adobe Social doesn’t have a lot of negative reviews online. However, users who gave Adobe Social critical feedback complained that the system can be glitchy or slow to respond at times.
Most Helpful Positive User Review
A user who gave Adobe Social a positive review on Capterra said that the system has a lot of customization options. He likes that the tools are intuitive and easy to navigate. He also mentioned that the social analytics and reporting features are extremely useful in gauging the effectiveness of their social marketing efforts. Lastly, he commended the quality of the company’s customer service.
Most Helpful Negative User Review
A customer who gave Adobe Social a critical review on Capterra said that some tools can be slow, they do not even work at times. He said that while it rarely happens, it significantly disrupts his workflow.
Adobe Social Pricing
Adobe Social doesn’t publish their subscription plans online and interested parties need to contact sales support and schedule a demo to get specific pricing details based on their business requirements. Prices for similar programs can range between $10-$100/month for basic software and $500-$1,000/month for more advanced applications.
Adobe Social Features
Check out the list below of some of Adobe Social’s features.
- Social Retargeting
- Social Content Curation
- Multiple Platform Publishing
- Social Messaging
- Campaign Orchestration
- Content Management
- Social Analytics and Measurement
- Conversion Reports
- Campaign Tracking
Helpful Social Media Management Software Resources
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Adobe Social FAQ
Are free trials available and for how long?
There was no mention of free trial on the company website. But interested users can contact sales support to request for a demo and know more about the product.
Do I need to have coding knowledge to use the apps?
Adobe Social features simple drag-and-drop tools so you can use it even without knowing a single line of code.
Adobe Social Overview Video
This video provides an overview on how Adobe Social can help you with your social media marketing efforts.
When choosing a social media management software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Adobe Social’s popular integrations: