Adobe Target is an A/B testing tool designed to test multiple variations of a webpage across the web, mobile app, or any device connected to the internet. Its features include multivariate testing, rules-based personalization, and more. In this article, we cover Adobe Target reviews. Ready to get started? Visit its website.
Adobe Target Pricing
Adobe Target pricing is customized and fees are not available on its website. According to a third-party source, its Single App and All Apps plans cost $29.99 per license, per month and $69.99 per license, per month, respectively. It may be purchased as a standalone tool or as part of the Adobe Marketing Cloud.
Interested users may contact its support team to request a detailed pricing quotation.
Ready to get started with Adobe Target? Visit its website.
Summary of Positive Adobe Target Reviews
Users who gave Adobe Target a positive review commended its drag-and-drop features which make it easier for them to set up tests and apply adjustments. Some of them also found its seamless integration with Adobe Analytics to be helpful in measuring their results.
One user who gave Adobe Target a positive review on G2 said that it is simple and easy to use. He also likes its capabilities for site personalization based on user interactions, analytics, and segments.
Summary of Negative Adobe Target Reviews
As of the date this article was written (May 24, 2019), there are very few negative Adobe Target reviews available online. However, one user complained that he had a difficult time setting up more complicated types of tests.
Top A/B Testing Tools Picks from Fit Small Business
6 Best A/B Testing Tools: A/B testing tools allow businesses to create multiple versions of a webpage and test them against target audiences. In this article, we compared Adobe Target, Unbounce, Freshmarketer, Instapage, AB Tasty, and Google Optimize based on price, ease of use, testing capabilities, types of optimization, and more.
Adobe Target Features
Check out the list below of some of Adobe Target’s features:
- A/B testing
- Multivariate testing
- Multi-armed bandit testing
- Website optimization
- Mobile optimization
- Rules-based personalization
- Product recommendations
- And more
Adobe Target FAQs
How can Adobe Target increase conversions through testing and optimization?
Adobe Target enables marketers to test the entire user experience, including images, copy, UI, and more. Once it has determined the winning experience, it then automatically allocates traffic to the most successful combination for increased conversion rates and revenue.
How does Adobe Target deliver a more personalized experience to each customer?
Adobe Target offers rules-based personalization where experiences are customized based on a customer’s gender, age, brand affinity, or any other profile data available on the site. Marketers are free to build their own rules and expand personalization across multiple touchpoints.