Ahrefs is an SEO software that allows business owners to do keyword research, competitor analysis, backlink checking, and more. Data collected from the platform are generally used to help improve link building and content marketing strategies. We compiled Ahrefs reviews from our website and from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Summary of Ahrefs User Reviews
What Ahrefs Does Well
Users who gave Ahrefs a positive review like its intuitive user interface. They also said that the data generated from the site is accurate and useful for SEO analysis. Users particularly like the features for backlink audits, competitor analysis, as well as keyword searches and tracking.
What Ahrefs Does Not Do Well
There were only a few negative reviews online, and users who gave Ahrefs negative feedback said that it is on the higher end of the pricing spectrum. Some also mentioned that having more options to export data would be a great feature to have.
Most Helpful Positive User Review
“Ahrefs is hands down the best third-party backlink tool. It appears to have the best database of backlink data, has a great interface for navigating that data, and has a plethora of additional features added-in as well that are invaluable.”
-Paul Shapiro
Most Helpful Negative User Review
“It’s a bit pricey compared to other options, but fair for what they offer.”
-Patrick O’Keefe
Ahrefs Pricing
Ahrefs offers four paid plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). The main difference between the packages is the number of campaigns you can run, keywords you can track, and reports you can generate. Discounted rates are available for annual subscribers.
($/month) | ($/year) | |
|---|---|---|
| Lite | (or around $82/month) | |
| Standard | (or around $149/month) | |
| Advanced | (or around $332/month) | |
| Agency | (or around $832/month) |
*Annual plans are billed on lump sum per year.
Ahrefs Features
Check out the list below of some of Ahrefs’ features.
- Backlink Checker
- SERP Checker
- Keyword Generator
- Broken Link Checker
- Keyword Difficulty
- Rank Tracker
- Site Audit
- Site Explorer
- Content Explorer
- Keywords Explorer
- Alerts
- Domain Comparison
- Batch Analysis
- Private Facebook Community
- Integrations
Helpful SEO Services Software Resources
What is SEO? – SEO Basics & Terms You Should Know — SEO (Search Engine Optimization) is any activity aimed at improving your website’s visibility in the search engines. In this article, we’ll give you more details on what SEO is and how it works.
15 SEO Statistics That Every Marketer Should Know — Marketers who want a piece of the action of this multibillion-dollar industry should be up-to-date on the most recent trends. Start with this list of 15 interesting SEO statistics that every marketer should know and learn from.
Top 25 SEO Strategies, Tips and Tricks From the Pros — We asked experts to share with us their top SEO tips and tricks to improve a business’ website’s online visibility. Check out our list of the top 25 SEO strategies from the pros.
Ahrefs FAQ
Does Ahrefs offer a free trial?
No. However, Ahrefs offers a seven-day trial for the Lite and Standard packages for just $7. You will be able to enjoy full access to the features available in those plans. The trial subscription fee is non-refundable. If you fail to cancel within the seven days, you will automatically be charged with the monthly subscription fee.
Can I upgrade, downgrade, or cancel my account anytime?
Yes. Upgrades take effect immediately, while downgrades and cancellations will be effective at the end of the billing period.
Ahrefs Overview Video
This video provides an overview on how you can check and track keywords using Ahrefs.
Popular Integrations
When choosing an SEO software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Ahrefs’ popular integrations:
- Databox
- Klipfolio
- Clearlogin
Ahrefs also encourages developers to build applications using Ahrefs Index data by providing free API access.
Top Ahrefs Alternatives
Not sure if Ahrefs is the right fit for you? Read our reviews of all top SEO Services software or check out one of these three Ahrefs alternatives.
 |  |  |
|---|---|---|
Leave a Review
You must be logged in to post a review or reply. Click the "Log in With LinkedIn" button below to connect instantly and post your review.
Paul Shapiro
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Ahrefs is hands down the best 3rd party backlink tool. It appears to have the best database of backlink data, has a great interface for navigating that data, and has a plethora of additional features added-in as well that are invaluable.
Ahrefs is a little expensive. Depending on the plan you have with them, you may find yourself being asked to upgrade to a more expensive plan as you navigate through the interface.
I was fairly familiar with what I was getting prior to purchasing, but to new users, I recommend looking at the pricing structure, especially if you’re interested in hooking in via API.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Sanjit Mandal
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Great for backlink audits, competitor analysis, keyword searches, and you can also track keywords.
It isn’t their focus, but social would be cool 🙂 A white-label option would be great too.
Depending on what needs from their backlink profile analysis, this can do the trick!
The price point, wish there was one level below the lite, like for SMB or entrepreneurs and startups.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Corey Edwards
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Very simple interface and user-friendly. Does a great job at allowing you to analyze the backlink profiles of different sites. I personally like the link intersect tool.
I don’t have any negative feedback for Ahrefs. It’s a bit pricey, but I think that the price is pretty equal to the value.
Nothing of note. I would definitely recommend having employees train using Ahrefs to make sure that they learn all of the intricacies of the program. It’s a very valuable tool that offers very valuable link data.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Patrick O'Keefe
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
AHREFS is still my favorite SEO tool that I’ve used. I used it with two prior companies to conduct backlink and opposition research. It’s a great all-around tool that’s dead simple to use. Some may find it complicated, but it’s not too different from any other SEO tool you’d use.
It’s a bit pricey compared to other options, but fair for what they offer.
Nothing in particular. The one thing I’d note is that they do regularly update/improve their product, which was a pleasant surprise. They react well to the marketplace.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Brad Zomick
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Link analysis
Keyword research not as robust as other SEO tools
Make sure you have resources (time or employees) to use this tool. Its not cheap but has a ton of value for SEO and link building. Too often SaaS marketers buy tools and don’t use them. It’s easy to buy something and forget about it if you don’t make the time to use it.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.