Ahrefs is an SEO software that allows business owners to do keyword research, competitor analysis, backlink checking, and more. We compiled Ahrefs user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.
Ahrefs Customer Reviews
Overall Experience: Good
Pricing: Average
Ease of Use: Good
Customer Service: Good
Summary of User Reviews
We scoured hundreds of reviews and determined that Ahrefs has generally positive ratings. Here’s what we found:
What Ahrefs does well:
Users who gave Ahrefs a positive review said that the platform has a great user interface, although it takes a while to adapt to it. Despite that, they rave about how useful the tool is for their SEO analysis — the keyword explorer, the backlink analysis, the phrase match, and more. They find its accuracy astonishing and helpful in aligning their content marketing efforts with organic search trends.
What Ahrefs does not do well:
Users who gave Ahrefs a negative review said that it is a bit on the pricier side. Some also mentioned that there’s a steep learning curve to figure out how to use it.
Most Helpful Positive User Review
One user who gave Ahrefs a positive review on GetApp said that he thinks Ahrefs is the best tool out there for analyzing competitor’s backlink profiles and for link building. For him, not only is it the most powerful link analysis tool, it is also the fastest to use.
Most Helpful Negative User Review
One user who left of review of Ahrefs on G2 crowd said that while Ahrefs can do a lot, their training and tutorials on how to use it are somewhat lacking. He wished they had a free full course to guide users on everything they can do with the platform, as he feels that would have helped his team do a much better job from the beginning.
Ahrefs User Reviews from Around the Web
Here are a few other resources for finding helpful Ahrefs customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
| *Average Rating as of August 1, 2017 | |||
Ahrefs Pricing
Ahrefs offers three pricing options most suitable for small business owners — the Lite, Standard, and Advanced plans. These plans cost $99, $179,and $399 per month respectively. The main difference between the packages is the number of campaigns you can run, keywords you can track, and reports you can generate.
| Price | |||
| Users | |||
| Campaigns | |||
| Tracked Keywords | |||
| Mobile Ranking | |||
| Locations Per Website | |||
| Domains per Day | |||
| URLs per Day | |||
| Reports Per Day | |||
| New/Lost Backlinks Alerts |
For users with more needs, Ahrefs also has the Agency plan that costs $999 per month.
If you wish to try the software for a test run before paying the full monthly plan amount, Ahrefs offers a 2-week free trial for the Lite and Standard package.
They also give two months of free subscription if you sign up for an annual billing.
Compare Ahrefs Competitors
Not sure if Ahrefs is the right SEO platform for you? Take a look at our SEO software comparison.
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Paul Shapiro
Ahrefs is hands down the best 3rd party backlink tool. It appears to have the best database of backlink data, has a great interface for navigating that data, and has a plethora of additional features added-in as well that are invaluable.
Ahrefs is a little expensive. Depending on the plan you have with them, you may find yourself being asked to upgrade to a more expensive plan as you navigate through the interface.
I was fairly familiar with what I was getting prior to purchasing, but to new users, I recommend looking at the pricing structure, especially if you’re interested in hooking in via API.
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Sanjit Mandal
Great for backlink audits, competitor analysis, keyword searches, and you can also track keywords.
It isn’t their focus, but social would be cool 🙂 A white-label option would be great too.
Depending on what needs from their backlink profile analysis, this can do the trick!
The price point, wish there was one level below the lite, like for SMB or entrepreneurs and startups.
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Corey Edwards
Very simple interface and user-friendly. Does a great job at allowing you to analyze the backlink profiles of different sites. I personally like the link intersect tool.
I don’t have any negative feedback for Ahrefs. It’s a bit pricey, but I think that the price is pretty equal to the value.
Nothing of note. I would definitely recommend having employees train using Ahrefs to make sure that they learn all of the intricacies of the program. It’s a very valuable tool that offers very valuable link data.
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Patrick O'Keefe
AHREFS is still my favorite SEO tool that I’ve used. I used it with two prior companies to conduct backlink and opposition research. It’s a great all-around tool that’s dead simple to use. Some may find it complicated, but it’s not too different from any other SEO tool you’d use.
It’s a bit pricey compared to other options, but fair for what they offer.
Nothing in particular. The one thing I’d note is that they do regularly update/improve their product, which was a pleasant surprise. They react well to the marketplace.
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Brad Zomick
Link analysis
Keyword research not as robust as other SEO tools
Make sure you have resources (time or employees) to use this tool. Its not cheap but has a ton of value for SEO and link building. Too often SaaS marketers buy tools and don’t use them. It’s easy to buy something and forget about it if you don’t make the time to use it.
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