Ahrefs is an SEO software that allows business owners to do keyword research, competitor analysis, backlink checking, and more. Data collected from the platform are generally used to help improve link building and content marketing strategies. We compiled Ahrefs reviews from our website and from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Want to know the top SEO services software for small business? Read our Ahrefs alternatives guide.
Ahrefs offers four paid plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). The main difference between the packages is the number of campaigns you can run, keywords you can track, and reports you can generate. Discounted rates are available for annual subscribers.
(or around $82/month)
(or around $149/month)
(or around $332/month)
(or around $832/month)
*Annual plans are billed on lump sum per year.
Summary of Ahrefs User Reviews
What Ahrefs Does Well
Users who gave Ahrefs a positive review like its intuitive user interface. They also said that the data generated from the site is accurate and useful for SEO analysis. Users particularly like the features for backlink audits, competitor analysis, as well as keyword searches and tracking.
What Ahrefs Does Not Do Well
There were only a few negative reviews online, and users who gave Ahrefs negative feedback said that it is on the higher end of the pricing spectrum. Some also mentioned that having more options to export data would be a great feature to have.
Most Helpful Positive User Review
“Ahrefs is hands down the best third-party backlink tool. It appears to have the best database of backlink data, has a great interface for navigating that data, and has a plethora of additional features added-in as well that are invaluable.”
Most Helpful Negative User Review
“It’s a bit pricey compared to other options, but fair for what they offer.”
Check out the list below of some of Ahrefs’ features.
- Backlink Checker
- SERP Checker
- Keyword Generator
- Broken Link Checker
- Keyword Difficulty
- Rank Tracker
- Site Audit
- Site Explorer
- Content Explorer
- Keywords Explorer
- Domain Comparison
- Batch Analysis
- Private Facebook Community
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Does Ahrefs offer a free trial?
No. However, Ahrefs offers a seven-day trial for the Lite and Standard packages for just $7. You will be able to enjoy full access to the features available in those plans. The trial subscription fee is non-refundable. If you fail to cancel within the seven days, you will automatically be charged with the monthly subscription fee.
Can I upgrade, downgrade, or cancel my account anytime?
Yes. Upgrades take effect immediately, while downgrades and cancellations will be effective at the end of the billing period.
Ahrefs Overview Video
This video provides an overview on how you can check and track keywords using Ahrefs.