AppsFlyer is a marketing analytics and mobile attribution platform that enables mobile app marketers to optimize their campaigns. Its features include user acquisition attribution, people-based attribution, performance metrics, smart banners, deep linking, and more. In this article, we cover AppsFlyer reviews and pricing. Ready to get started? Get a free trial.
AppsFlyer pricing depends on two subscription options: Basic Plan and Custom Plan. However, pricing details are not readily available on its website. Pricing for similar providers have monthly fees that cost around $70 to $400 for the basic functionalities; while the more advanced ones can cost up to $700/month.
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Summary of Positive AppsFlyer Reviews
Users who gave AppsFlyer a positive review said that it has a user-friendly interface for gathering and consolidating market data. They added that they were able to customize their dashboards according to their preferences.
One user who gave AppsFlyer a positive review on G2 said that the interface is intuitive and straightforward. According to him, the implementation of the software was easily learned and applied by his team members. He added that the market data he acquired from the platform helped him identify which of his marketing channels work and which do not. As a result, he had a higher return on investment (ROI) rate.
Summary of Negative AppsFlyer Reviews
Users who gave AppsFlyer a negative review complained about frequent interruptions on its third-party integrations. They also wished for the mobile attribution data to include specific geographic locations such as cities, regions, and more.
One user who gave AppFlyer a negative review on G2 said that the interrupted integrations with his third-party platforms have caused him to lose some market data. He also reported that the customer support team was unresponsive to his queries.
Check out the list below of some of AppsFlyer’s features:
- User acquisition attribution
- App engagement measurement
- People-based attribution
- Deep linking
- Fraud protection
- Smart banners
- Audience management
- And more
How can AppsFlyer help users evaluate their marketing campaigns?
AppsFlyer’s retention reporting tool monitors and displays customer activity from one to 30 days within the first engagement of using the apps. This tool uses filters and diverse retention parameters to reveal which efforts along the customer journey are effective and which are not.
How can AppsFlyer help determine which advertisement channels are effective?
Each time an app is installed, AppsFlyer traces which marketing campaign and/or media channel drove the user to make this happen. These can be categorized into TV, web, and multi-touch attribution. Specific details found in the dashboards include which network, ad type, ad group, and creative media contributed/lead to the app installation.
Here is a list of some of AppsFlyer’s popular integrations:
Have you read these AppsFlyer reviews and are still not sure if it’s the right fit for you? Read our reviews of all top marketing analytics software or check out one of these three AppsFlyer competitors.