Audiense is a social media marketing platform that enables users to analyze and engage with their audience, particularly on Twitter. It offers two solutions: Audiense Insights (for identifying or segmenting audience) and Audiense Connect (for Twitter marketing). We compiled user reviews from around the web and determined that Audiense has generally positive ratings. We also compared its available pricing options.
Summary of Audiense User Reviews
What Audiense does well:
Users who gave Audiense positive feedback said that the system is easy to learn and navigate. Customers also mentioned that the reports and analytics generated from the app are clear, precise, and very useful.
What Audiense does not do well:
Users who gave Audiense critical feedback said that they encounter occasional glitches when using the software. Customers also didn’t like that it is limited to Twitter only.
Most Helpful Positive User Review
A user who gave Audiense a positive review on G2 Crowd said that he considers Audiense as his best tool for managing Twitter accounts. He said that it helps him search for people to follow and determine those who don’t follow back his accounts. He also likes being able to analyze his followers’ behavior and identify the best times to tweet.
Most Helpful Negative User Review
A customer who gave Audiense a critical review on G2 Crowd reported that the system can be slow in gathering information for reports at times. He also said that the free version’s functions are quite limited.
Audiense offers two solutions: Audiense Insight ($359/month or $299/month if paid annually) and Audiense Connect which has four plans: Professional ($39/month), Business ($149/month), Business+ ($590/month), and Enterprise ($758/month). The main difference the between plans is the number of social contacts included. Discounted rates are available for annual subscribers.
Audiense Connect Pricing
The Audiense Insight solution includes unlimited users, automatic segmentation, and audience identification. The Audiense Connect plans include community analytics and management, thousands of social contacts, Twitter tailored audiences, opt-in experiences, and more.
- Audience Insights Reports
- Audience Profile Filtering and Segmentation
- Advanced Audience Identification
- Export Reports to PDF, PPT, and Data to CSV
- Community Management and Analysis
- Direct Message Bots & Broadcasts
- Advanced Monitoring & Listening
- Twitter Tailored Audiences for Advertising
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Online Marketing Articles – Check out our valuable collection of digital marketing resources.
Is there a free trial available?
What kinds of businesses can benefit from Audiense?
Audiense mostly caters to users who require social media listening, instead of users needing the usual social media posting and scheduling tools. It is best for agencies or users handling multiple Twitter accounts. It can also cover businesses of different sizes, even small and medium-sized businesses.
Audiense Overview Video
This video provides an overview on how Audiense Insights can help you achieve measurable business impact.
When choosing a social media management software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Audiense’s popular integrations:
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