A cooperative, or co-op, is an organization owned and controlled by the people who use the products or services the business produces. Cooperatives differ from other forms of businesses because they operate more for the benefit of members, rather than to earn profits for investors. Cooperative businesses can be as small as a community buying…
About the Author
Abigail Orencia
Abi Orencia has extensive experience in SEO, social media management, ecommerce, and other areas of digital marketing. Outside of work, Abi enjoys traveling, hiking, and almost any kind of outdoor activity.
What is Net Promoter Score (NPS) & How Is It Calculated?
Net Promoter Score is a customer loyalty metric that businesses use to gauge how their customers feel about them. Here’s how to calculate your NPS.
What is a Kiosk? – Definition, Examples, and More
Definition A kiosk is a small, stand-alone booth typically placed in high-traffic areas for business purposes. It typically provides information and applications on education, commerce, entertainment, and a variety of other topics. Kiosks are popular due to the number of advantages they provide. 3 Common Types Of Kiosk Machines 1. Touch Screen Kiosks This is…
Coupon Advertising: The Ultimate Guide For Small Businesses
Coupon advertising has been a staple for businesses for a very long time. These days it has evolved into more than just cutting along dotted lines in newspapers and magazines, yet it remains an indispensable tool to attract customers and create a real “buzz” for your marketing campaign. Offering a fixed percentage or discount when…
Reference Letter Template & Tips for Writing an Effective Letter
A reference letter or letter of recommendation is a formal document that speaks of someone’s work experience, personal qualities, and/or academic performance. It can be written by an employer, colleague, client, teacher, or someone who can attest to a person’s capabilities and character. If you are asked to write a letter on someone’s behalf, it’s…
10 One Page Website Examples: Building a Great Single-Page Design
Not all websites need to have multiple pages of content to be eye-catching or interesting. Sometimes one page can be just as or even more effective. But just because you are creating a single-page website doesn’t mean that it will be simple. Building a single-page layout requires just as much thought as a business website…