Black lives matter. We stand in solidarity with our Black colleagues and the Black community in the fight against racism and injustice. Today we acknowledge the murder of George Floyd and the mark that he has left on the world. We also acknowledge that this is not simply one tragic act of violence, but representative…
About the Author
David Waring
David Waring is the Co-Founder of Marc Waring Ventures LLC, the parent company of FitSmallBusiness.com. Prior to Co-Founding Marc Waring Ventures he held a variety of senior level positions at successful startups ranging from mobile technology to institutional trading systems.
The 30 All-Time Best Sales Books: From New Releases to Classics
Most top performing sales directors claim to regularly read sales books. Why? Because it’s probably the fastest and most cost-effective way to improve your sales capability and accelerate sales in your small business. In this article, we’ve rounded up the 30 best sales books of all time, which includes; bestsellers, classics, and innovative newcomers. My…
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Best States To Buy An Investment Property – Definitive Ranking Of All 50 States
The US housing market has rebounded from one its deepest declines in history. The median sales price of new homes in the country dipped to $205,100 in 2009 according to Census Bureau data. Eight years later, that figure is $310,800, an increase of 51.53 percent. In the aftermath of one of the worst recessions in…
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The Present and Future of AI in Marketing
The emergence of artificial intelligence (AI) technologies has been one of the most exciting developments in digital marketing — but it hasn’t been without its concerns. By now, almost everyone online has been exposed to an AI application, from chatbots to product recommendations, ad targeting and serving, and dynamic content. On the one hand, AI…
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25 Ways to Generate More B2B Sales Leads For Your Business
B2B sales leads are potential future customers often referred to as a customer prospects. Sales leads enter at the start of the sales process and are crucial to maintaining a healthy sales pipeline. B2B sales leads can be generated in lots of different ways, including advertising, cold calling, and customer referral, to name a few….
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Small Business Failure Rates: Why All The Stats Have It Wrong
There are a lot of false statistics floating around the web about the dismal survival rates of small businesses. In this article, we get to the bottom of these stats and uncover the truth about small business failure rates. Various Small Business Failure Rates Online Here are some business failure rates that can be found…
Overcoming Objections: How to Deal with the 9 Most Common Sales Objections
There is nothing more devastating to a sales opportunity than an unexpected objection. If you’re tired of losing deals because “you’re too expensive” or “it’s not a priority right now”, then it’s time to explore overcoming objections to learn how to steer the conversation forward. In this article, we share the 9 most common sales…
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How to Get Referrals: Set Up a Killer Referral Program in 5 Easy Steps
Numerous studies have proven that referrals are at least 10x more likely to generate new customers than any other form of sales or marketing communication. After all, few things are more reassuring than a positive endorsement from someone you know and trust. In this article, we share with you the most powerful ways to boost…
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Business Networking Basics – 25 Tips From the Pros
Business networking is a great way to get introduced to your future customers, partners, suppliers and employees. It’s a low-cost method of developing sales leads based on personal referrals and introductions. This typically takes place at meetings, events and via social networking sites like and Facebook. Understanding the networking basics will help you to connect…
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Visual Merchandising: How to Display Products In Your Store
All types of retail stores benefit from effective visual merchandising. Whether you’re creating a 3D in-store display to showcase the latest trends or using signage to highlight your services top features, these methods of visual merchandising can catch a customer’s eye, inform them of a new product, and ultimately, increase sales. What is Visual Merchandising?…
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Customer Service Training: The Ultimate Guide to Great Customer Service
If you want to understand how to provide great customer service training for your employees, then keep reading. This article is going to talk about the two key areas to focus on when teaching your employees how to deal with customers: people interaction training and product training. We’ll also discuss how to build your business…
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Online Reviews – The Small Business Owner’s Guide
It’s clear that online reviews are swaying purchasing decisions. If you need more convincing, check out these stats from a recent local consumer review survey. 52 percent are more likely to use local businesses with positive reviews versus 28 percent who make their decision based on location and convenience. 52 percent trust authentic online reviews…
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