Social validation is one of the most necessary components to a successful local business, second only to providing a quality product. Word of mouth can either sell or sink your business. These days, customers turn to the Internet for reviews. Review companies, such as Google+ Local, Yelp!, and Angie’s List, have made it easy for…
About the Author
Jacqueline Thomas is a freelance writer who specializes in small business development and new media. She can be reached on Twitter @kyothomas, or her personal website, ThePearlofAfrika.com.