Jason Aten

About the Author

Jason Aten

Jason Aten is an editor at Fit Small Business, specializing in small business sales. Prior to joining the team, Jason was the founder and creative director of Studio Ten Creative, a digital content marketing agency in Lansing, MI. Jason has also served as a marketing and sales consultant, business coach, and conference speaker helping hundreds of entrepreneurs build profitable and sustainable businesses.

When he's not writing or helping other businesses fine-tune their sales process, he and his wife enjoy traveling and creating adventures with their four young children.

You can check out more of Jason’s writing on his website: www.jasonaten.net

@jasonaten

6 Best Zoho Alternatives for 2020

By Jason Aten on May 22, 2020 | Buyer's Guide, Sales, Sales Tools | Comments (0)

Zoho CRM is a leading CRM software with features that include contact and lead management as well as HR functionality and social media integrations. However, it’s not always the best solution given its size and complexity. In this article, we found the six best Zoho alternatives based price, features, and functionality, arriving at the best…

What Is a CRM & Why It’s Critical for Business

By Jason Aten on March 30, 2020 | Sales, Sales Tools, What is | Comments (40)

Customer relationship management (CRM) software is a database used to track customer activities, leads, and sales opportunities. Since all sales information is logged in your CRM, it provides business insights for your entire sales, marketing, customer service, and finance teams, and allows you to tailor interactions and enhance the relationship with your customers. How a…

9 Top Sales Productivity Tools Every Salesperson Should Use

By Jason Aten on January 10, 2020 | Buyer's Guide, Sales, Sales Management | Comments (0)

Sales productivity tools help keep your team focused on the most important tasks and activities, regardless of your company size or industry. From managing customer relationships, to scheduling and holding meetings, and keeping in touch with your team, here are nine productivity tools that are a must-have for every sales team. Top 9 Sales Productivity…

7 Best Practices for Effective Account Management 2020

By Jason Aten on January 6, 2020 | Account Management, Sales, Tip List | Comments (0)

Effective account management means building relationships and trust with your portfolio of customer accounts, and knowing how to handle the various challenges and opportunities that arise. Dedicated account managers serve as a vital touchpoint for your most important customers, and understanding these account management best practices can help you increase customer satisfaction and sales productivity….

Top 9 Lead Generation Strategies

By Jason Aten on December 13, 2019 | Listicle, Sales, Sales Process | Comments (0)

Lead generation strategies are the ways you attract new leads and move them into your sales funnel. They are how you build interest in your product and convert that interest into customers. Because every business is different, having a strategy for generating leads that fits your audience will help you be more effective at winning…

How to Hire a High-performing Sales Team in 9 Steps

By Jason Aten on December 13, 2019 | How To, Sales, Sales Management | Comments (0)

Hiring a sales team is often an expensive and time-intensive process for companies. Finding the right team is important to meet your company’s goals as well as to reduce the chance of turnover. Fortunately, recruiting and training the right people doesn’t have to be complicated. We’ve created this guide to help you get it right….

17 Sales Apps Every Salesperson Needs On Their Smartphone

By Jason Aten on November 19, 2019 | Sales, Sales Tools, Tip List | Comments (0)

Salespeople live on their phones, making it important to have the right mobile sales tools. From customer relationship management (CRM) software to sales apps that help you find leads, build presentations, or research what’s happening with your customers, we put together a list of the best sales apps to help you be more productive. In…

What is Market Share & How to Calculate It

By Jason Aten on November 19, 2019 | Sales, Sales Management, What is | Comments (0)

Market share is a measurement of the percentage of an overall customer base an individual business has captured. Calculating market share for your company involves dividing the total sales for your company during a given period by the total amount of sales for a market—usually expressed in dollars—telling you how much you control. One of…

9 Templates to Successfully Introduce Yourself in an Email

By Jason Aten on November 15, 2019 | Sales, Sales Process, Templates | Comments (0)

Introduction emails are an important part of day-to-day business, although it’s hard to write an email that elicits your desired response. To help you get started, here are ready-to-use email templates and tips to introduce yourself in an email successfully. Introduction Email Templates We have created nine templates that show how you can introduce yourself…

Lead Qualification: Definition & How It Works

By Jason Aten on November 6, 2019 | Sales, Sales Process, What is | Comments (0)

Lead qualification is the process of identifying, organizing, and nurturing incoming leads so you can focus your efforts on those that are best suited to the products your business offers. It involves collecting leads, evaluating them, and moving them through your marketing and sales process in order to produce the highest-quality prospects to pursue. Customer…

Customer Segmentation & Why It Matters to Your Business

By Jason Aten on November 6, 2019 | Sales, Sales Strategies, What is | Comments (0)

Customer segmentation is a strategy for grouping customers based on similar characteristics like location, market, demographics, or value. It helps sales organizations identify commonalities among those accounts and can provide insight on which businesses to devote time and resources to, allowing them to focus their efforts where they will be most effective. Using a customer…