Jason Aten

Mobile customer relationship management (CRM) software allows salespeople to manage customer relationships on their smartphones by providing access to customer information, sales opportunities, and communication tools. We looked at dozens of apps for iOS and Android, and narrowed them based on overall features and cost to determine these top six mobile CRM apps. Top 6…

Cross-selling is a strategy used by salespeople to increase the overall value of a sale by suggesting additional products or services that complement the existing purchase. It is commonly used in retail sales but also has become common in B2B sales as well as service-based industries like professional firms and agencies. How Cross-Selling Works Cross-selling…

Sales enablement is an umbrella term that describes a range of methods and tools that are used to increase the effectiveness of sales organizations and individual salespeople. We looked at a range of software tools that help streamline processes, to bring you this list of the best to help enable your sales team. Top 13…

Basecamp is a project management tool used by thousands of businesses. While few, if any, customer relationship management (CRM) tools integrate directly with Basecamp, many can still connect through third-party tools like Zapier. We looked at dozens of CRMs and how they connect with Basecamp to bring you this list of the six best options….

A sales commission structure is the system you set up and use to pay your salespeople a percentage of each sale they make. Since commissions are a common form of compensation for sales reps, it’s important to understand the why and how behind creating a commission structure that works for your business. A customer relationship…

Freshdesk and Zendesk are customer help desk platforms for small businesses featuring chat, self-help knowledge base, social media monitoring, and ticket automation. Freshdesk is the top choice for businesses looking for the best overall set of features at an affordable price, while Zendesk is a good choice for larger teams needing advanced reporting or customization….

Customer retention is the effort businesses make to retain customers over a period of time. Because it is more expensive to find new customers than to keep existing ones, customer retention is an important part of any successful customer relationship strategy and can help your business be more profitable. How Customer Retention Works Customer retention…

A unique selling proposition (USP) is the reason your product or service is different than the competition and answers the customer’s question “why should I buy your product instead of someone else’s?” Creating one for your business means identifying the factors that set you apart and crafting a message that ties them to your customer’s…

Call reluctance is the mental and emotional hesitation to pick up the phone and make a call that affects many salespeople. Finding ways to get past the fear of cold calling is important since phone conversations are the first step in initiating new customer relationships. These nine tips can help you make calls with confidence….

Salesforce is the most popular customer relationship management (CRM) software, but it is expensive for small businesses since it’s designed to be an enterprise solution. We compared dozens of alternatives for contact and deal management, customization, technical support, and overall affordability to determine the six best Salesforce alternatives for small businesses, including the best overall….