As technical as a permalink may sound, it is simply a fancy-sounding word for a web address (or URL). It’s a combination of the two words “permanent” and “link” as it’s intended to be an unchanging web address. Permalinks are comprised of two parts, the domain (www.businessname.com) and the slug (e.g., /contact/). When creating WordPress…
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Best Direct Mail Service Companies: VistaPrint vs. PsPrint vs. EDDM
Direct mail service companies help you to deliver your promotional campaign via postal mail. The basic service is to print, stamp and mail all of your postcards, brochures or flyers. However, the best will also help you to create a list of mailing addresses and even provide design templates to help you create your direct…
IT Recruitment: How To Find The Best Admins, Engineers, & Developers Using Indeed
IT recruitment can feel like a hunt for the holy grail. You need someone with a very specific set of skills and certifications, yet you can’t always pay as much as the tech giants scooping them up. We’re here to tell you it doesn’t need to be. When you adopt a structured IT recruiting process…
The Most Common Illegal Interview Questions & How to Avoid Them
There are many seemingly conversational topics that can be interpreted as illegal when asked during an interview. Something as simple as, “Oh, I grew up there too!” can be interpreted as a potential bias and thus would fall under an illegal interview question. The best way to avoid illegal interview questions is to first know…
What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…
How to Use Constant Contact for Email Marketing
This guide will explain how to use for professional email marketing campaigns. We’ll show you how to build lists with convenient tools, draft stylized emails and use some advanced tools like birthday messages and automated welcome emails. To follow along on a free trial Constant Contact you can (no credit card required). 1. Create Your Email…