IDX stands for internet data exchange and is what allows listings from a multiple listing service (MLS) to be displayed through your individual website. Custom Realtor sites that include IDX drive leads but are expensive. We’ll show you how to build an IDX real estate website from scratch — from choosing a domain name to installing the…
About the Author
J Gurner
Julie Gurner is a staff writer at Fit Small Business, specializing in Real Estate. As a doctor of psychology who also took the real estate agent course, she has renovated and flipped properties in multiple states. Julie has been featured in The Huffington Post, and her answers on Quora have received over 7 million views. Her interests include restoring old homes, keeping fit, and real estate investing. She lives in Lancaster, PA with her wife, rescue dog, and curious cat.
How to Add MLS to Your Website
Adding MLS to your website happens through the Internet Data Exchange (IDX), which allows your searchable listings to be displayed on your website. Having MLS search available keeps leads on your site rather than leaving for other platforms. This article will show you MLS IDX integration, and how to add MLS search to your website….
How to Write a Real Estate Marketing Plan [+Free Template]
![How to Write a Real Estate Marketing Plan [+Free Template]](https://fitsmallbusiness.com/wp-content/uploads/2017/04/New-Ftrd-Real-Estate-Marketing-Plan-Budget-Template-32-300x200.jpg)
The best real estate marketing plan details your goals, budget, demographics of your target clients and how you plan to reach them. In this article, we will show you how to write a real estate marketing plan, offer you a free template and show you how to structure your goals to meet them. Free Real…
Realtor Designations – Are They Really Worth it?
Real estate designations specify skills or expertise a realtor has acquired through additional training and experience. They make clients aware of any specializations, and increase your specific skills in areas of buying, selling and contract negotiations. This article will lay out the top realtor designations to acquire, how to get them, and how much they…
How to Be Successful in Real Estate in 7 Steps
Crushing it in real estate can bring professional and financial rewards beyond what many imagine, but the journey there is often a mystery. By joining the right brokerage, choosing effective technology, creating an effective online brand and other strategies, we’ll show you the practical steps it takes to get there. Going from zero to hero…
Top 21 Tips on How to Become a Successful Real Estate Agent
Building a successful real estate career requires the drive to persist, learn from others and the ability to execute. It’s estimated that 87 percent of all real estate agents fail in their first 5 years, so how can you avoid joining them? We talked to some successful real estate agents for their tips, tools and…
Top 22 Realtor Memes and What They Tell Your Clients
Memes quickly travel through social media and visually represent commonly understood truths about the concepts they represent. Real estate memes underscore the many commonly shared experiences of being an agent with a great sense of humor. We found the best realtor memes on the internet, so sit back and share a laugh. Here are the…
Top 25 Real Estate Slogans & Taglines from the Pros
The best real estate slogans and taglines are easy to remember and create an emotional connection with potential buyers and sellers. If you want to learn how to write a real estate slogan and tagline that best captures the essence of your brand, we’ll show you how using inspiration from the pros who’ve done it…
How to Use Real Estate Agent Testimonials to Get More Leads
Real estate agent reviews are the testimonials that clients share for others to read after having done business with you. Positive reviews can bolster your business and increase your leads by creating a favorable impression of your work and are best shared where prospective clients will find you, including Zillow, Realtor.com and your own website. If…
Top 15 Real Estate Agency Software for Teams
Real estate software for teams focuses on streamlining communication, collaboration, and lead routing within an agency. High-producing agencies use team-specific software to maximize their productivity and improve transaction management. We’ve put together the best software for real estate teams that give you an edge over the competition. Here are our picks for the 15 best…
The Ultimate Real Estate Listing Presentation [+Free Template]
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A listing presentation is an interview to represent a home seller in a real estate transaction. While a listing presentation can simply be a conversation with a homeowner, the best prepared and most successful agents include slide decks, visuals, and documents to demonstrate their expertise, build trust and win the listing. Creating the ideal listing…
18 Outrageous Real Estate Marketing Ideas That Actually Worked
Outrageous real estate marketing ideas are calculated risks that have paid off, garnering interest, sales and word-of-mouth without spending a fortune. While many agents struggle to differentiate themselves in fiercely competitive market spaces, some Realtors dabble in the absurd and found that it actually worked to bolster their business. While you might not be ready…
