Customer relationship management (CRM) software helps sales teams manage and organize leads, prospects, and current customers to help sales teams make sure nothing slips through the cracks. It includes tools like contact management, advanced reporting, and lead prioritization. Costs range from free to more than $100 per month, depending on the CRM provider and its…
About the Author
Lisa McGreevy
Lisa McGreevy is a staff writer at Fit Small Business with a focus on business technology. Lisa has written for authoritative publications like Entrepreneur, Fierce Content Management, and PR Daily, and offered her insight on personal finance, health, and other topics.
6 Best Real Estate CRMs for 2021
Real estate customer relationship management (CRM) software helps brokers and agents track buyer and seller leads throughout sales processes. We evaluated a variety of CRMs using our objective scoring tool and insight from our CRM experts to learn which real estate CRMs are top of the line, and which one is the best overall. How…
What Is a CRM & What Does It Do?
Customer relationship management (CRM) software is a database used to track customer activities, leads, and sales opportunities. Logging this important information provides insights on your entire sales, marketing, customer service, and finance teams, and allows you to tailor interactions to enhance relationships with your customers. What a CRM Is Customer relationship management systems are designed…
6 Best Personal CRMs for Single Users in 2021
Personal customer relationship management (CRM) software gives solopreneurs and single business owners the ability to organize, track, and automate outreach for their network of personal and professional contacts. We compared a variety of intuitive, easy to use, and affordable personal CRM systems to identify the top six and the best overall. Evaluating the Best Personal…
The 6 Best Customer Database Software for 2021
Customer database software helps businesses organize, manage, and track customer relationships. We looked at a variety of customer database software solutions, including customer relationship management (CRM) platforms, and narrowed it down to the top 10. The software was then evaluated according to our scoring system to learn which six stood out and which is the…
8 CRM Stats Sales Teams Need to Know
There’s a lot of business technology in the market today trying to win the hearts—and wallets—of sales professionals and small business owners. Among the most important platforms is customer relationship management (CRM) software to collect and track customer data, which you can use to take your sales efforts to the next level. Some small businesses…
How to Compare CRMs Before Making a Buying Decision
Figuring out which customer relationship management (CRM) software is best for your small business is no easy feat. You may have decided to invest in a CRM system or switch providers, but how can you ensure you’re choosing the right one? With CRM now one of the largest software markets in the world, this guide…
6 Best Contact Management Software 2020
Contact management software helps users organize contacts, track interactions, and record each touchpoint of a customer’s journey. As a primary feature of customer relationship management (CRM) software, contact management solutions also typically offer features like lead and deal management as well as automated emailing. We used our scoring tool to determine which CRMs offer the…
6 Best Free CRM Software 2020
Free customer relationship management (CRM) software is widely available, but they aren’t all up to the task of managing complex customer relationships or improving the customer experience. We used our multidimensional, 5-star scoring tool to analyze a variety of free CRM service plans and the tools they offer to learn which solutions are right for…
Best CRM for Small Business for 2020
Customer relationship management (CRM) software is the best way for small businesses to manage relationships with customers and prospects and improve customer service. We plugged individual sets of CRM evaluation data, like features and pricing, into our multidimensional, 5-star scoring tool to learn which CRMs are best suited for small businesses and which is the…
6 Best Lead Management Software Options for 2020
Lead management software helps sales teams organize and prioritize their leads with tools like lead scoring, filtering, and qualification. Though teams could store data in spreadsheets or in paper files, the best tool for the job is a customer relationship management system (CRM) designed to help sales professionals optimize their use of the lead data…
CRM vs CDP: What They Are & When to Use Each
Most sales teams know of or use a customer relationship management (CRM) system to nurture budding and existing customer relationships and track engagement across all company touchpoints. Its lesser-known cousin, the customer data platform (CDP), analyzes the data you collect about your customers across several sources to better understand their current behavior and predict future…