A franchise is a business opportunity where a licensor grants permission to a licensee to share their business concept. The resulting business, a franchise, helps the licensor expand while retaining control over products, delivery method, marketing, and concept. In return, the licensee receives an established product with permission from the franchise owner to sell it….
About the Author
Michael X. Heiligenstein
Michael manages marketing and communication at Fit Small Business. When he's not busy writing profiles of himself in the third person, his hobbies include writing, guitar, and hanging out with his dog Oscar.
What Is Amortization?
Amortization is an accounting technique that is used to lower the cost value of a finite life or intangible asset through scheduled, incremental charges to income. Like depreciation, amortization spreads the charges out across multiple years so that the costs may be set against the revenues of several years rather than all in one year….
What Is a Squeeze Page?
In the landscape of digital marketing tactics, the squeeze page exists for a single purpose: acquire email addresses. A squeeze page is a type of landing page that, instead of offering various calls-to-action (CTA) and options, it’s a simple, copy-light page that asks for a name and email address for lead generation or conversion. Landing…
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What Is Affiliate Marketing?
Affiliate marketing, also called revenue sharing, is a method of earning a commission through the sales of products produced by another company using special referral codes (called cookies). If a site visitor clicks these code-based ads and buys the product from the third-party company, the site owner receives a commission. The concept of affiliate marketing…
What Is Lobbying?
Lobbying seeks to influence politicians or others in position of power to legislate or take actions in favor of those for whom they are lobbying. People who conduct lobbying are called lobbyists. Lobbying isn’t new. In fact, it’s probably been around as long as people assembled into societies governed by a handful of people. In…
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Biggest Loser Press Release
Here’s a great real life press release from a communications pro. Pay attention: it starts with the most important info – the news event (the app release) – and follows with why you should care. It offers the facts and easily quotable lines which journalists can pull for their articles. For more examples, check out our Full…
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