Buyers are the foundation of your real estate sales. That’s why generating leads for people looking to purchase a home is so important. You can generate real estate buyer leads through a paid service or through means such as referrals and campaigns. Generating buyer leads is the single most effective way to increase your business…
About the Author
Susan Isaak
Susan Isaak is a staff writer at Fit Small Business focusing on real estate. She is also an active, licensed real estate agent with Houlihan Lawrence in Connecticut, has helped hundreds of people buy, sell and rent their homes, and consistently ranks among the top agents in her area.
Prior to real estate, Susan worked in the photo industry and wrote about family-friendly activities for Mommy Poppins. She never once thought about becoming a real estate agent until she got her license and fell in love with selling houses. Susan received a BFA from the University of Michigan. When she’s not working with her clients or writing about real estate, Susan spends time with her two children and rescue dog, Lola.
A Beginners Guide to Real Estate Farming 2020
Real estate farming is the process of selecting and marketing within a specific geographic area. When agents “farm” an area, they focus their lead generation efforts, advertising, and marketing in one place. The term may seem old-fashioned, but farming helps agents grow and nurture future business much like planting seeds on a farm. How Real…
Top 19 Tips for Real Estate Prospecting
Real estate prospecting is the process of cultivating leads to generate new business. Prospecting is a mix of sourcing new leads, leveraging social networks to discover new opportunities, and engaging in community events to boost brand visibility. Successful agents commit a consistent amount of their time to prospecting; we recommend you spend at least one…
6 Best Real Estate Lead Generation Companies 2020
Real estate lead generation software enables agents to capture, organize, and nurture leads from a variety of sources. We looked at many lead generation platforms to determine the top six, including the best overall. We evaluated each software based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing…
How to Create a Virtual Tour in 8 Steps
A virtual tour is a visual tool that replicates the experience of visiting and walking through a property. Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with the home and look at features in detail without having to be on-site, and have become the norm…
6 Best Commercial Real Estate CRMs 2020
Customer relationship management (CRM) technology allows commercial real estate (CRE) agents and brokers to follow their leads through the sales cycle and engage customers with ongoing communications. To evaluate commercial real estate CRMs, we looked at prices, features, usability, reporting, support, and app integrations to arrive at the six top options and best overall. Top…
How to Host a Real Estate Open House
An open house is a scheduled time when a house for sale is available for public viewing without an appointment. People often come to open houses to browse for homes before committing to an agent, which gives agents an opportunity to try to sell the house while also capturing leads. This article will show you…
Where to Buy Real Estate Leads 2020
Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for a variety of use cases….
Top 27 Real Estate Agent Tips for 2020
Success in real estate requires being tenacious about generating leads, choosing the right customer relationship management (CRM) tool for lead nurturing, and picking the best brokerage to help you meet your goals. With an estimated 87% failure rate within the first five years of business, agents need to be diligent about their business to beat…
Top Real Estate Networking Tips
Networking is much more than the quick exchange of business cards. It’s the process of connecting with people then building and maintaining relationships over time. Real estate networking is about connecting with anyone, not just real estate professionals. Create a strong network and the connections you make will open the door to real estate referrals….