Susan Isaak

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Susan Isaak

Susan Isaak is a staff writer at Fit Small Business focusing on real estate. She is also an active, licensed real estate agent with Houlihan Lawrence in Connecticut, has helped hundreds of people buy, sell and rent their homes, and consistently ranks among the top agents in her area.

Prior to real estate, Susan worked in the photo industry and wrote about family-friendly activities for Mommy Poppins. She never once thought about becoming a real estate agent until she got her license and fell in love with selling houses. Susan received a BFA from the University of Michigan. When she’s not working with her clients or writing about real estate, Susan spends time with her two children and rescue dog, Lola.

Top 15 Ways to Generate Real Estate Buyer Leads

By Susan Isaak on July 9, 2020 | Listicle, Real Estate, Real Estate Sales

Buyers are the foundation of your real estate sales. That’s why generating leads for people looking to purchase a home is so important. You can generate real estate buyer leads through a paid service or through means such as referrals and campaigns. Generating buyer leads is the single most effective way to increase your business…

Top 19 Tips for Real Estate Prospecting

By Susan Isaak on June 11, 2020 | Real Estate, Real Estate Sales, Tip List

Real estate prospecting is the process of cultivating leads to generate new business. Prospecting is a mix of sourcing new leads, leveraging social networks to discover new opportunities, and engaging in community events to boost brand visibility. Successful agents commit a consistent amount of their time to prospecting; we recommend you spend at least one…

How to Create a Virtual Tour in 8 Steps

By Susan Isaak on May 29, 2020 | How To, Real Estate, Real Estate Marketing

A virtual tour is a visual tool that replicates the experience of visiting and walking through a property. Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with the home and look at features in detail without having to be on-site, and have become the norm…

How to Host a Real Estate Open House

By Susan Isaak on April 14, 2020 | Listicle, Real Estate, Real Estate Marketing

An open house is a scheduled time when a house for sale is available for public viewing without an appointment. People often come to open houses to browse for homes before committing to an agent, which gives agents an opportunity to try to sell the house while also capturing leads. This article will show you…

Top Real Estate Networking Tips

By Susan Isaak on March 19, 2020 | Real Estate, Tip List

Networking is much more than the quick exchange of business cards. It’s the process of connecting with people then building and maintaining relationships over time. Real estate networking is about connecting with anyone, not just real estate professionals. Create a strong network and the connections you make will open the door to real estate referrals….