Susan Isaak

About the Author

Susan Isaak

Susan Isaak is a staff writer at Fit Small Business focusing on real estate. She is also an active, licensed real estate agent with Houlihan Lawrence in Connecticut, has helped hundreds of people buy, sell and rent their homes, and consistently ranks among the top agents in her area.

Prior to real estate, Susan worked in the photo industry and wrote about family-friendly activities for Mommy Poppins. She never once thought about becoming a real estate agent until she got her license and fell in love with selling houses. Susan received a BFA from the University of Michigan. When she’s not working with her clients or writing about real estate, Susan spends time with her two children and rescue dog, Lola.

A Beginners Guide to Real Estate Farming 2020

By Susan Isaak on June 11, 2020 | Real Estate, Real Estate Sales, Ultimate Guide |

Real estate farming is the process of selecting and marketing within a specific geographic area. When agents “farm” an area, they focus their lead generation efforts, advertising, and marketing in one place. The term may seem old-fashioned, but farming helps agents grow and nurture future business much like planting seeds on a farm. How Real…

Top 19 Tips for Real Estate Prospecting

By Susan Isaak on June 11, 2020 | Real Estate, Real Estate Sales, Tip List | Comments (1)

Real estate prospecting is the process of cultivating leads to generate new business. Prospecting is a mix of sourcing new leads, leveraging social networks to discover new opportunities, and engaging in community events to boost brand visibility. Successful agents commit a consistent amount of their time to prospecting; we recommend you spend at least one…

6 Best Real Estate Lead Generation Companies 2020

By Susan Isaak on June 4, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (10)

Real estate lead generation software enables agents to capture, organize, and nurture leads from a variety of sources. We looked at many lead generation platforms to determine the top six, including the best overall. We evaluated each software based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing…

6 Best Virtual Staging Services 2020

By Susan Isaak on May 29, 2020 | Buyer's Guide, Real Estate, Real Estate Marketing | Comments (14)

Virtual staging is the process of adding digital furnishing to a picture of an empty room to make it more appealing to potential buyers. Services that offer the software and expertise to create images of staged spaces help potential buyers visualize what’s possible with any given room in a house. We looked at many virtual…

How to Create a Virtual Tour in 8 Steps

By Susan Isaak on May 29, 2020 | How To, Real Estate, Real Estate Marketing | Comments (1)

A virtual tour is a visual tool that replicates the experience of visiting and walking through a property. Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with the home and look at features in detail without having to be on-site, and have become the norm…

6 Best Commercial Real Estate CRMs 2020

By Susan Isaak on May 15, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (1)

Customer relationship management (CRM) technology allows commercial real estate (CRE) agents and brokers to follow their leads through the sales cycle and engage customers with ongoing communications. To evaluate commercial real estate CRMs, we looked at prices, features, usability, reporting, support, and app integrations to arrive at the six top options and best overall. Top…

6 Best Real Estate Lead Generation Websites 2020

By Susan Isaak on May 4, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (97)

Real estate lead generation websites capture potential customers by providing customized websites with IDX integration and lead nurturing tools. Visitors to those sites become leads when they request listing details via a lead capture form, also known as a lead magnet. We examined many IDX site builders and chose the top six—including the best overall—based…

How to Host a Real Estate Open House

By Susan Isaak on April 14, 2020 | Listicle, Real Estate, Real Estate Marketing | Comments (0)

An open house is a scheduled time when a house for sale is available for public viewing without an appointment. People often come to open houses to browse for homes before committing to an agent, which gives agents an opportunity to try to sell the house while also capturing leads. This article will show you…

Where to Buy Real Estate Leads 2020

By Susan Isaak on April 6, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (10)

Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for a variety of use cases….

Top Real Estate Networking Tips

By Susan Isaak on March 19, 2020 | Real Estate, Tip List | Comments (0)

Networking is much more than the quick exchange of business cards. It’s the process of connecting with people then building and maintaining relationships over time. Real estate networking is about connecting with anyone, not just real estate professionals. Create a strong network and the connections you make will open the door to real estate referrals….