Success in real estate requires being tenacious about generating leads, choosing the right customer relationship management (CRM) tool for lead nurturing, and picking the best brokerage to help you meet your goals. With an estimated 87% failure rate within the first five years of business, agents need to be diligent about their business to beat…
About the Author
Susan Isaak
Susan Isaak is a staff writer at Fit Small Business focusing on real estate. She is also an active, licensed real estate agent with Houlihan Lawrence in Connecticut, has helped hundreds of people buy, sell and rent their homes, and consistently ranks among the top agents in her area.
Prior to real estate, Susan worked in the photo industry and wrote about family-friendly activities for Mommy Poppins. She never once thought about becoming a real estate agent until she got her license and fell in love with selling houses. Susan received a BFA from the University of Michigan. When she’s not working with her clients or writing about real estate, Susan spends time with her 2 children and rescue dog, Lola.
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Top Real Estate Networking Tips
Networking is much more than the quick exchange of business cards. It’s the process of connecting with people then building and maintaining relationships over time. Real estate networking is about connecting with anyone, not just real estate professionals. Create a strong network and the connections you make will open the door to real estate referrals….
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6 Best Real Estate Lead Generation Companies 2020
Real estate lead generation companies supply agents with potential buyers or seller contacts, which are then added to a customer relationship manager (CRM) for marketing and lead nurturing. We reviewed 12 lead generation companies, landing on the six best—including the best overall—based on cost, advertising, lead nurturing capabilities, and support. Top 6 Real Estate Lead…
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41 Creative Real Estate Marketing Ideas & Strategies
Real estate marketing is all about promoting your brand and securing buyer and seller leads by sharing your listings on social media, advertising your agency, and building your website content. For fresh marketing ideas, check out our ultimate list of marketing advice from top-producing agents below. Here are 41 of the best real estate marketing…
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Top 13 Ways to Generate Real Estate Leads
A real estate lead is someone looking to buy, sell, or rent a property. The more leads you have, the better your odds will be to close a deal. Therefore, your business depends on maintaining a steady stream of incoming new prospective clients, which is a process known as real estate lead generation. Agents can…
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