Beacon is a marketing analytics platform that enables users to determine which channels and content drive visitors to their websites. Its features include visitor journey tracking, campaign dashboard, bot identification, real-time insights, and more. In this article, we cover Beacon reviews and pricing. Ready to get started? Request a demo.
Beacon pricing is not readily available on its website. Similar providers have monthly fees that cost around $70 to $400 for the basic functionalities, while the more advanced ones can cost up to $700/month. Factors that affect pricing include access to advanced features such as performance diagnostics, data management, and more.
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Summary of Positive Beacon Reviews
As of the date this article was written (June 26, 2019), there aren’t many positive Beacon reviews available online. However, one user said that it provides reliable information on which posts and channels have the most user activity.
Summary of Negative Beacon Reviews
There are very few Beacon reviews available online. One user, however, wished for more comprehensive customization options for its analytics reporting.
Check out the list below of some of Beacon’s features:
- Campaign dashboard
- Visitor journey tracking
- Bot identification
- Website analytics
- Real-time insights
- Tracked links
- Simple attribution
- And more
What kind of visitor activity does Beacon track?
Beacon tracks various parameters to assess visitor activity, including the following: actions done by the visitor, the duration that the visitor spent on the site, and more. These visit assessments are summarized into star ratings. Five stars indicate significant engagement and interest, while zero stars means no visitor interest.
Can Beacon account for bot visits?
Yes. Beacon can differentiate bot clicks from genuine clicks for links that are generated through the platform. These links can be used on the user’s website or different channels such as social media and other marketing campaigns. Beacon tracks each click on the links and analyzes them. Users can view reports on the percentage of human and bot visit across all marketing channels.
Here is a list of some of Beacon’s popular integrations: