Businesses can leverage Facebook to connect with a target audience via advertising, content posts, and direct messaging. Integrating a Facebook (Meta) account with customer relationship management (CRM) software allows teams to synchronize lead data from their social campaigns as well as manage content and customer engagement from one system. Based on cost, features, and product usability, we’ve identified the best Facebook CRM integrations:
- Best overall for omnichannel capabilities: Freshsales
- Excellent CRM for managing Facebook leads: Pipedrive
- Solid tool for Facebook Ads management: monday sales CRM
- Great free option for Facebook lead integration: HubSpot CRM
- Top solution for managing Facebook content: Zoho CRM
- Best Facebook Conversions integration: Copper CRM
- Recommended for Facebook Messenger automation: Close CRM
- Great for managing Facebook Pages: Mailchimp
Personalize engagement, shorten your sales cycle, and grow your business with Freshsales |
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Best Facebook CRM Integration Options Compared
Provider | Free Plan? | Our CRM Rating out of 5 | |
---|---|---|---|
$9 per user | ✓ 3 users | 4.73 | |
$14 per user | ✕ | 4.58 | |
✕ | 4.57 | ||
$18 for two users | ✓ Unlimited users | 4.54 | |
$14 per user | ✓ 3 users | 4.47 | |
$23 per user | ✕ | 4.28 | |
$49 per user | ✕ | 4.14 | |
$6.50 for three users | ✓ 1 user | 4.12 | |
Freshsales: Best Omnichannel CRM System
Pros
- Includes direct Facebook Messenger integration in addition to offering live chat, email, text, and telephone communications
- Offers an account management module; account records can auto-generate from Facebook submissions
- Zapier flows allow users to update record notes and tasks based on Ad forms submissions
Cons
- Facebook integration not included on Free plan
- Direct Facebook integration is only available with the Freshmarketer app; Freshsales requires Zapier
- Strictly a sales CRM; teams cannot manage Facebook Ad campaigns or posts from the app
- You need an omnichannel solution: Omnichannel account management and sales outreach lets you communicate with contacts on any medium they prefer. Freshsales has a comprehensive range of channels teams can use to engage leads or customers. In addition to direct integration with Facebook Messenger, there’s a built-in phone system, email integrations, live chat, text messaging, and AI chatbots.
- You are an account-based business: Freshsales is one of the few CRMs on this list with a dedicated account management module for subscription-based businesses and those that service a clientele book. It’s also unique in that the Zapier data flows not only can generate contacts and leads from Ad submissions but also account records.
- You need Facebook marketing functionality in your CRM: Freshsales, by default, is a sales CRM that prioritizes tools for lead generation, deal tracking, and account management. That said, the Meta CRM integration will not fulfill marketing needs like ads management or content posting from the CRM as those capabilities can be done on the native Freshmarketer app.
- Alternatives: monday sales CRM is a solid alternative for Facebook campaign management because of its Facebook Ads integration template. Zoho CRM, on the other hand, is our favorite pick for content posting on the social media site.
- You want to connect your CRM to Facebook for free: While Freshsales offers an excellent freemium plan to users, third-party integrations like Messenger and Zapier are not included for free.
- Alternatives: HubSpot CRM is the best CRM for Facebook leads if you prioritize free integration access. Mailchimp is another excellent alternative with free Facebook posting capabilities.
Freshsales Pricing Plan & Overview*
Freshsales Pricing Add-ons:
- Workflows: $5 for 10 workflows
- Phone Credits: Starts at $5
- CPQ (Configure, Price, Quote): $19 per user, monthly
- Additional Bot Sessions: $75 for 1,000 bot sessions per month
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 21-day free trial for the paid plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Freshsales is our top Facebook CRM because of its omnichannel and lead generation capabilities. Regardless of customer preferences, you can connect with customers via phone, email, text, live chat, chatbot, and third-party messenger tools. If you want a Facebook leads CRM integration, you can generate account-specific records from campaigns. You can also supplement Messenger outreach with other engagement channels like live chat and email.
Pipedrive: Best for Managing Facebook Leads
Pros
- Facebook integration allows users to update Pipedrive lead scores based on social media engagement and activity
- Both new leads and deals get generated in Pipedrive from Facebook Ad submissions
- Activity tracking for CRM records is synchronized to include events on Facebook
Cons
- Doesn’t offer a free plan
- Facebook functions limited mostly to lead sync and activity tracking
- Facebook integration requires Zapier—no direct connection allowed
- You want end-to-end tools to manage Facebook leads: The most notable aspect of Pipedrive as a Facebook CRM is how it can be used for lead generation, qualification, and tracking. Through a Zapier connection, Facebook Ad lead submissions will auto-sync as new records in the CRM. Furthermore, you can add the Zapier-native Lead Score tool to quantify leads in Pipedrive based on Facebook engagement.
- You need a robust deal and proposal management system: All around, Pipedrive is an excellent CRM for tracking and winning sales opportunities. As a sales-focused software, teams can oversee a pipeline tailored to their business operational needs. It also comes with rotting-deal alerts, built-in document e-signatures, and Smart Docs that auto-generates proposals based on stored CRM data to easily send and track.
- You want broader Facebook capabilities: Using Pipedrive for Facebook customer relationship management and lead generation is fairly limited. Teams can only synchronize lead data from Facebook campaigns and update lead scores and CRM records based on Facebook activity. Content publishing, Messenger integration, and ads management are not included.
- Alternatives: Different CRMs can fill these product gaps. For example, monday sales CRM is great for ads management. You can use its Facebook Ads integration template to track and monitor your ad campaigns. Meanwhile, Zoho CRM is great for content management as it lets you post, like, reply, monitor your Facebook presence, and add new leads from Facebook.
- You need a free and direct Facebook integration: Pipedrive, unfortunately, has no free plan, nor can it integrate with Facebook without a Zapier connector.
- Alternatives: HubSpot CRM is the best alternative with free Facebook connectivity. Mailchimp also has a free plan that lets you post, manage, and publish posts on Facebook.
Pipedrive Pricing Plan & Overview*
Pipedrive Pricing Add-ons:
- LeadBooster (lead generation tool set): Starts at $32.50 per company, monthly
- Web Visitors (web tracking and lead ranking): Starts at $41 per company, monthly
- Campaigns (customizable email campaigns): Starts at $13.33 per company, monthly
- Smart Docs (trackable documents): Starts at $32.50 per company, monthly (free with Professional, Power, and Enterprise plans)
- Projects (project management): Starts at $6.70 per user, monthly
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 14-day free trial for the paid plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Though it can’t offer a direct Facebook connection, using Zapier, Pipedrive is still an excellent lead management system that can help convert social media prospects into customers. Once the Facebook Ad campaign generates a new contact, that record is automatically added as a lead or deal record in Pipedrive. From there, you can qualify the opportunity, track its activity, and get that lead through the pipeline.
monday sales CRM: Best Facebook Lead Ads Integration
Pros
- Offers Facebook ad integration that lets you monitor campaign performance from the CRM and collect lead data
- All-around excellent user experience; leverages low-code automation, simple integration process, and spreadsheet boards
- Teams can integrate directly with Facebook or through Zapier
Cons
- No free Facebook integration
- Direct integration with Facebook ads requires Pro CRM plan ($28 per user, monthly)
- Facebook content management capabilities in monday sales CRM require a Zapier connection
- You need a direct Facebook Ads connection: monday sales CRM stands out as the top software for Facebook Ads management. Offering a direct integration, teams can create, map, and import item data fields, such as ad budget, type, and campaign duration, from monday boards to Facebook. From there, they can deploy ads and track campaign performance in the CRM system.
- You want a highly intuitive Facebook CRM: monday sales CRM is known to have an intuitive interface that’s super-easy to use and navigate. The integration process with Facebook is as seamless as it gets, and the product leverages a familiar spreadsheet-style format for data management. Plus, you can create workflow automations using low-code tools that let you drop down select triggers, actions, and conditions you want to set.
- You need a free CRM for Facebook leads: monday sales CRM, unfortunately, does not offer a free-forever plan and, therefore, no free integration with Facebook.
- Alternative: HubSpot CRM is our pick for the best free CRM for Facebook leads and engagement on the social platform.
- You want direct content publishing capabilities: While you can use monday sales CRM to create and publish Facebook posts, this function requires third-party connector tools like Zapier that can broker data flows between the two apps.
- Alternative: Zoho CRM is the best option if you want direct social management from your CRM.
monday sales CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 14-day free trial for the paid plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
monday sales CRM takes the top spot as the best Facebook CRM integration. Offering a direct and seamless connection to the social media platform, users can leverage this CRM to deploy and track Facebook Ad campaigns to use for lead generation. Data collected from the ad web forms can then be synchronized automatically into the CRM database for further outreach.
HubSpot CRM: Best Free CRM for Facebook Leads
Pros
- Free and direct Facebook integration available for unlimited users
- Teams can connect with Facebook Messenger to manage conversations and book meetings, all for free
- Easy-to-use CRM all around with an intuitive integration process with Facebook
Cons
- Paid plans get expensive
- Content publishing on Facebook requires HubSpot Marketing Hub for an additional cost
- Tools like Messenger artificial intelligence (AI) conversations and contact activity tracking on Facebook require paid plans
- You need a free Facebook CRM: HubSpot CRM is a top small business CRM that offers a robust Free plan that includes third-party CRM integrations with Zapier and Facebook. There’s direct connectivity to Messenger to handle conversations from the CRM. You can also synchronize lead data from ad submissions. Additionally, users can design Zapier flows between the apps to auto-send emails, create lists, and get activity updates based on Facebook events.
- You want to engage leads via Facebook Messenger: HubSpot CRM is a great platform for generating and engaging leads through Messenger. The integration capabilities with Facebook Messenger are tiered in such a way that you get more features as you scale up. Free users can handle basic conversations with contacts and book meetings from Messenger. HubSpot’s branding is removed once upgraded to a paid plan, while Professional users can access AI bots in Messenger to have fully automated conversations.
- You want to manage content from your CRM: While HubSpot CRM allows you to manage Facebook content from its platform, that feature is unavailable on the Sales Hub. Users must subscribe to the Marketing Hub or the bundled CRM Suite, which would increase the costs.
- Alternative: Zoho CRM is the best alternative for content publishing features offered in the CRM plan.
- You need more affordable Messenger AI tools: The AI features built into Facebook Messenger are super-convenient for holding and automating lead conversations. Users, however, may not be thrilled with the $450 or $1,200 per month cost of that feature, depending on whether you want to use premade conversation branches or a fully programmed AI bot.
- Alternative: Close CRM’s basic plan ($49 per user, monthly) allows you to use smart automated replies on Facebook Messenger. This is significantly cheaper than HubSpot CRM’s Professional plan ($450 per month).
HubSpot CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the HubSpot Sales Hub plans, though monthly billing is available for a higher cost. The provider also offers Enterprise-level products for larger businesses. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Those seeking a cost-free option to synchronize Facebook lead data and manage Messenger conversations can look no further than HubSpot CRM. This platform is well-known as a top free CRM and extends into social media. We like that freemium users can choose between direct access or a broker connection through Zapier and get plenty of use cases, like lead generation, qualification, nurturing, and prospect support.
Zoho CRM: Best for Publishing Facebook Content
Pros
- Direct integration with a wide range of Facebook capabilities like ads tracking, content publishing, and activity monitoring
- All Facebook integration functions are available on Zoho Social, which is included in the Standard CRM plan
- Users can engage customers on Facebook Messenger from the CRM
Cons
- Poor product usability ratings
- Free plan does not include third-party integrations
- Email and phone capabilities not included on the Free plan
- You want to generate leads through Facebook content: Zoho CRM has a broad range of Facebook functions available. Once upgraded to the Standard plan, users get access to Zoho Social and all its marketing features for Facebook and Instagram. One of these tools is content management, where you can draft, schedule, publish, and track Facebook posts from the CRM.
- You need to track Facebook Ad campaigns and social activity: As part of the Zoho Social module in the CRM, teams can track Facebook Ad campaigns to evaluate reach, spending, and ad-to-lead conversions. Additionally, there’s an entire social monitoring system for businesses to see what Facebook users are saying about their brand. You can even comment on posts from the CRM.
- You need a simpler Facebook CRM: Zoho has a lot of modules and button options on the interface. It also supplies teams with an advanced set of features—both of which make the platform hard to navigate and operate for new users.
- Alternatives: Freshsales and monday sales CRM both provide the most intuitive CRM systems that can integrate with Facebook. Copper CRM is another very intuitive Facebook CRM that is built specifically for Google users.
- You want free Facebook tools: While Zoho CRM offers a free-forever plan for three users, it does not include access to the app marketplace for third-party integrations like Facebook.
- Alternative: HubSpot CRM is the best option on this list, with Facebook integrations available for free.
Zoho CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-month breakdown of the plans, though monthly billing is available for a higher cost. It comes with a 15-day free trial for the paid plans. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Zoho CRM offers the broadest set of Facebook functionality through its integration. The most notable feature, however, is the content management tools powered by the native Zoho Social app. Once connected, Zoho CRM becomes a one-stop shop for contact storage, lead and deal management, campaign tracking, and publishing Facebook posts.
Copper CRM: Best for Facebook Conversions Workflow Automation
Pros
- Unique Google Chrome extension that lets users view and access CRM data directly in Gmail or Calendar interfaces
- Connects with Facebook Lead Ads to automatically add new leads to CRM and record engagement
- Facebook Conversions integration via Zapier is available with the Professional plan ($59 per user, monthly) for workflow automation
Cons
- Facebook Lead Ads integration is exclusive to the Business plan ($99 per user, monthly)
- Non-Google integrations require the Professional plan ($59 per user, monthly)
- No advanced artificial intelligence (AI) tools
- You want to automate Facebook Conversions workflows: Copper CRM’s Professional Plan ($59 per user, monthly) lets users integrate it with Facebook Conversions via Zapier. You can automate workflows such as sending a funnel, lead, or purchase event on Facebook each time a new record is created or updated in the CRM.
- Your team uses Google Workspace for work collaboration: Copper CRM is a top Google CRM because of its highly intuitive Chrome extension tool. It directly integrates with Google apps like Gmail, Contact, Drive, and Sheets for data management. Its Chrome extension allows you to access and modify your CRM data without exiting Gmail and Google Calendar.
- You’re a startup looking for a free or low-cost CRM solution for lead management and marketing automation: Copper CRM does not offer tools for managing leads like lead scoring and for automating marketing campaigns, such as audience segmentation.
- Alternative: Zoho CRM is one of our top recommended CRMs for startups due to its robust customization options, lead management features, and marketing tools available starting with its free plan. It also offers scalable paid plans starting at $14 per user, monthly.
- You want more affordable mass emailing tools: Copper CRM’s mass emailing capabilities require subscription to the Professional plan ($59 per user, monthly). This could be pricey for small teams and businesses with limited CRM budgets.
- Alternative: HubSpot CRM’s free-forever plan includes mass email tools with engagement tracking and templates. Plus, it supports an unlimited number of users.
Copper CRM Pricing Plan & Overview*
*Pricing is based on annual billing on a per-user monthly breakdown. Monthly billing is available for a higher cost. Copper comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Copper CRM allows you to integrate it with Facebook Conversions via Zapier once you’re subscribed to its Professional plan at $59 per user, monthly. This connection allows you to automatically publish funnel, lead, and purchase events on Facebook Conversions each time you create or update a CRM record, project, or activity. The Business plan ($99 per user, monthly) lets you integrate your CRM with Facebook Lead Ads to automate lead generation.
Close CRM: Best for Facebook Messenger Reply Automation
Pros
- All plans include Facebook Messenger integration for reply automation
- Integrates with Facebook Lead Ads, Pages, and Custom Audiences
- All plans include a built-in phone system
Cons
- No free plan
- Facebook app integrations require Zapier account
- Relatively expensive paid plans (starting at $49 per user, monthly)
- You want to automate your replies on Facebook Messenger: With the help of a Zapier connection, you can integrate Close CRM with Facebook Messenger to send automatic replies to your customers. You can customize the message to direct customers to your company’s support email so that your agents don’t have to monitor your inbox all of the time.
- You manage a call center business: Close CRM has a built-in phone system with inbound calls, outbound calls, automatic conversation logs, call recording, and call forwarding. This system also lets you receive and send text messages. All these are features that are useful for managing telesales.
- You want a free CRM that integrates with Facebook Messenger: $49 per user, monthly, Close CRM has the highest starting price among all providers in this list. For small sales teams and businesses with limited resources, this could be a dealbreaker.
- Alternative: HubSpot CRM is a solid option for teams wanting to integrate their CRM with Facebook Messenger for free. This connection allows you to manage conversations and book meetings with customers via Messenger.
- You’re looking for a Facebook CRM designed specifically for Google: Close CRM integrates directly with Gmail and Google Calendar, but it is not designed specifically for Google users.
- Alternative: Copper CRM is designed to integrate seamlessly with Google Workspace apps and even has a similar interface design with these apps. In addition, you can access this CRM from within Gmail and Google Calendar.
Close CRM Pricing Plan & Overview*
Close CRM Pricing Add-on:
- Call Assistant (call transcription): $50 per month plus 2 cents per minute
*Pricing is based on annual billing on a per-user monthly breakdown, though monthly billing is available for a higher cost. It comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Close CRM’s Facebook Messenger integration via Zapier helps save time by eliminating the need to type out replies from scratch. You can send smart, automated replies to let them know that your company’s support team will get in touch with them soon, or to ask them to send an email to a dedicated support channel. You can also customize this automation to create a new lead in your CRM if the sender is not an existing customer. While Close CRM is a bit expensive, it’s worth it for its excellent marketing and phone features.
Mailchimp: Best for Managing Facebook Pages
Pros
- Free integration with Facebook Pages via Zapier for automated social posting
- Built-in creative assistant, behavioral targeting, and campaign insights tools for optimizing email content and delivery
- Offers a free plan and cost-friendly paid options starting at $6.50 per user, monthly
Cons
- Free plan is limited to one user and 500 contacts
- Lacks traditional CRM features like deal tracking, account management, and pipeline reporting
- Expensive to scale as costs quickly add up based on the number of contacts
- You’re looking for free Facebook Pages integration: Mailchimp’s free integration with Facebook Pages via Zapier helps you easily manage your business pages. Using this connection, you can automatically post your marketing campaigns and turn Facebook Pages recommendations into images for your email communications.
- You need an all-in-one marketing automation platform: Mailchimp is primarily a marketing CRM with audience segmentation, behavioral targeting, and email marketing features. It offers content development tools like web landing pages, web forms, social media posts, and digital ads. All of these features are available with its forever-free plan.
- You want to use a traditional CRM system: Mailchimp is primarily a marketing platform with basic CRM features. As such, it lacks more advanced sales CRM features like lead and account management, deal tracking, pipeline reporting, and document storage.
- Alternatives: Zoho CRM is an excellent traditional CRM that offers Facebook integrations starting at $14 per user, monthly. Freshsales is another great alternative with Messenger integration starting at $9 per user, monthly.
- You need a more affordable Facebook CRM with multiple user seats: Mailchimp’s free plan is limited to only one user, and its paid options—except for the Premium plan—also have a per-tier limit to user seats.
- Alternative: HubSpot CRM is a solid CRM that offers free and direct Facebook integration and supports unlimited users.
Mailchimp Pricing Plan & Overview*
Mailchimp Pricing Add-on:
- Transactional Emailsⓘ: Starting at $10 for 25,000 email credits
*Pricing is based on annual billing on a per-user monthly breakdown of Mailchimp’s Marketing Platform plans, though monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing here.
Our Expert Opinion
Mailchimp may not be a traditional CRM system, but its integration with Facebook Pages via Zapier supports so many automations. These include automatic posting of marketing campaigns on Facebook, creating new email subscribers from Facebook posts, and creating Facebook Pages videos for new subscribers. The best thing about it is that you can access its Facebook integrations for free.
How We Evaluated the Best CRM for Facebook Lead
To determine the best Facebook CRM, we evaluated the specific features that come with the CRM once it’s connected to the social media platform. Lead sync from Facebook Ads and access to Facebook Messenger, for example, are vital Facebook-CRM features. We also looked at other critical product attributes, including the cost of the integration and whether the software offered direct connectivity or if you needed to use a third-party tool like Zapier.
The tabs below offer insight into our evaluation process of the best Facebook CRM integration:
25% of Overall Score
First and foremost, we evaluated general features we find essential to any product, regardless of industry or whether it’s Facebook CRM software. For example, robust system customization, a mobile app, and solid reporting and analytics tools are all valuable attributes for any business. We also wanted to see the providers offer a range of third-party integrations outside of Facebook.
25% of Overall Score
Niche features were specific CRM capabilities that come with the Facebook integration. While lead data sync between the two systems is the most common feature, we also wanted to see more advanced functions. For example, a CRM with Facebook Messenger integration lets users directly communicate with leads or customers from the CRM interface. We also looked at whether you can manage Facebook ads or content from the CRM.
15% of Overall Score
Affordability is a key factor in a software buying decision. We looked at the overall costs of each CRM as well as whether they offer freemium options. We also took a deeper dive and evaluated the costs specifically for integrating with Facebook. Finally, we looked at payment flexibility and whether there were both monthly and annual billing options.
15% of Overall Score
Extensive customer service helps prevent poor user experiences while using CRM software. This looked at support availability and whether the provider was available 24/7. It also considered the number of channels users could access, such as phone, email, and live chat. Finally, we evaluated self-service resources such as a knowledge base, community forum, and product tutorials.
20% of Overall Score
In addition to firsthand experience with these Facebook CRMs, we wanted to see what actual users say about each product using their online reviews. This allowed us to see how much they liked the Facebook integration features and whether, in their mind, it was worth the cost. We also were able to evaluate the CRM interface and features in terms of ease of use.
Frequently Asked Questions (FAQs)
No, neither Facebook nor its parent company Meta offer their own CRM system. However, many popular CRM systems, including HubSpot CRM, Zoho CRM, and Pipedrive, can integrate with Facebook for data synchronization and to get extended functionality, like ad management and content publishing, out of their CRM system.
A CRM system on Facebook is one that has been integrated, either directly or through a third-party connector like Zapier, to synchronize lead data or manage Facebook functions. While all Facebook CRMs allow data synchronization between systems, different products can provide other certain integration features. For example, Zoho CRM allows teams to monitor social feeds from the CRM, while Close CRM lets you use Messenger from the CRM.
The best CRM for Facebook leads comes down to how you wish to produce those leads. Facebook has numerous marketing tools, and different CRMs offer unique Facebook integration functions. So, for example, if you want to leverage social media posts to generate interest in your brand, Zoho CRM is the best option because it has content management tools. Alternatively, monday sales CRM lets you import campaign data to run Facebook ads for leads.
Bottom Line
A Facebook CRM integration lets you synchronize your lead data and perform social media functions from the CRM. While many products can integrate with the social platform, different CRMs will be better suited for you based on your specific feature needs. Freshsales, for example, comes with omnichannel capabilities on top of its Facebook Messenger connectivity. HubSpot CRM offers data sync from ad form submissions, while monday sales CRM provides excellent campaign management for Facebook Ads.