Facebook integration with customer relationship management (CRM) software helps businesses compare contact data with social profiles to keep databases current, ensure the right prospects are targeted, and track engagements. We researched dozens of options to compile this list of the best Facebook CRM integrations, including the overall best CRM for Facebook leads.
Facebook CRM | Best For |
|---|---|
(Best Overall) Businesses wanting a user-friendly CRM with easy Facebook integration setup | |
Sales teams with limited budgets needing a free CRM tool that supports integration with Facebook | |
Small businesses wanting advanced CRM features and Facebook integration | |
Organizations looking for a CRM with exceptional Facebook lead capture tools | |
Businesses that want a CRM that supports real-time engagement with Facebook audience | |
Teams with international customers needing a CRM with Facebook integration and multilanguage support |
How We Evaluated CRMs That Integrate With Facebook
Teams looking for CRM software that includes Facebook integration tools are often looking to interact socially with potential customers in hopes of generating more leads. In order to compile a list of the best CRMs for Facebook leads, we reviewed the capabilities and service offerings of several platforms and considered the features, advantages, and benefits of each tool in comparison to the other using the following criteria:
- Price
- Collaboration tools
- Ease of use
- Integration with Facebook Ads, Messenger, and Chat
- Lead and opportunity management features
- Mobile app availability
- Reporting tools
- Workflow automation features
Pro tip: Visit the Facebook Business Center for instructions on how to connect your CRM system to Facebook.
Agile CRM: Best Overall CRM With Facebook Integration Tools
Agile CRM integration with Facebook page (Source: Agile CRM)
What it is: Agile CRM is a flexible sales and marketing tool with comprehensive contact management functionality that’s accessible from any connected device.
Facebook integration highlights: Link contacts from Facebook and automate marketing workflows to help administrators save time performing routine tasks.
Agile CRM Pros | Agile CRM Cons |
|---|---|
Phone and email support available on paid plans | Premier support for Enterprise customers only |
Free plan supports 1,000 contacts | Free tier lacks built-in social monitoring |
Includes customer help desk tools | Does not offer live chat |
Agile CRM Pricing
- Free: Supports up to 10 users
- Starter: $8.99 per user, per month
- Regular: $29.99 per user, per month
- Enterprise: $47.99 per user, per month
- Free trial of paid plans: None
Agile CRM Features
- Easy three-step integration setup
- Add real-time Facebook widget to contact pages
- Schedule social posts in advance
- Manage Facebook account directly in Agile CRM dashboard
- One to unlimited number of automated workflows, depending on plan
HubSpot CRM: Best Free CRM With Facebook Integration
HubSpot integration with Facebook Ads (Source: HubSpot)
What it is: HubSpot CRM is a free customer relationship management platform for sales professionals wanting a simple tool to manage sales-related activities and leverage integration with Facebook.
Facebook integration highlights: Import contacts, automate new posts, and send notifications from HubSpot directly to Workplace from Facebook’s free communication tool.
HubSpot CRM Pros | HubSpot CRM Cons |
|---|---|
Free plan supports unlimited users | Plan upgrades can be expensive |
Ties smoothly into Facebook analytics | Limited general reporting features |
Easy to learn and use | Not as robustly featured as other CRMs |
HubSpot CRM Pricing
- Free: Supports unlimited users
- Sales Hub and Marketing Hub add-ons: $50 per month to $800 per month depending on the features selected
HubSpot CRM Features
- Manage Facebook Ad account from HubSpot
- Capture contacts automatically from Facebook Messenger
- Import new contacts and leads with related activities shown in chronological order
- Gather Facebook analytics to measure content performance
- Easily connect HubSpot to Facebook in a few clicks
Find out more about this software on our HubSpot CRM reviews page.
Salesforce: Best Facebook-integrated CRM With Advanced Features
Salesforce integration with Facebook via Zapier (Source: Zapier)
What it is: Salesforce is known as a type of CRM that is well-suited for larger companies but is also a great choice for small businesses looking for the comprehensive functionality typically found in more expensive solutions.
Facebook integration highlights: Sync contact records, manage Facebook Lead Ads, and monitor Facebook activity.
Salesforce Pros | Salesforce Cons |
|---|---|
Campaign management tools available on all plans | Automated workflows only available on top-tier plan |
Guided onboarding and setup | Steep learning curve |
Customizable sales process | Lacks a free plan |
Salesforce Pricing
- Salesforce Essentials: $25 per user, per month for up to 10 users
- Salesforce Professional: $75 per user, per month
- Free trial: 30 days
Salesforce Features
- Customizable reports and dashboards
- Chat in real-time over Facebook Messenger and Chat ($15 per user, per month)
- Web-to-lead capture
- Automatically capture Facebook Lead Ad leads via free Zapier integration
- Send mass email to 5,000 recipients per day
Zendesk Sell: Best CRM With Integrated Facebook Tools for Lead Capture
Zendesk Sell integration with Facebook (Source: Zendesk Sell)
What it is: Zendesk Sell is a web-based CRM that runs in a browser and can drive lead generation through Facebook integration.
Facebook integration highlights: Capture Facebook leads directly in Zendesk Sell, monitor Facebook accounts, and manage personal and public Facebook messages.
Zendesk Sell Pros | Zendesk Sell Cons |
|---|---|
Email integration with tracking | Lacks mass emailing feature |
Facebook integration available with all plans | Entry-level plan supports only three users |
Web-based, nothing to download | Is not supported on mobile web browsers (requires free mobile app) |
Zendesk Sell Pricing
Team: $19 per user, per month; supports up to three users
Professional: $49 per user, per month
Free trial: 14 days
Zendesk Sell Features
- Publish lead capture forms to Facebook page
- Customizable Sell App appearance on Facebook
- Team document repository with up to 25GB of storage per user
- Multichannel activity reporting
- Native phone dialer
Zoho CRM: Best CRM With Real-time Facebook Engagement Tools
Zoho CRM integration for live Facebook engagement (Source: Zoho CRM)
What it is: Zoho CRM offers integration with Facebook, a variety of core CRM features, and inventory management tools like quotes and price books.
Facebook integration highlights: Track clicks, likes, and shares, engage Facebook audience in real time, and import Facebook ad leads into Zoho CRM.
Zoho CRM Pros | Zoho CRM Cons |
|---|---|
Offers permanently free plan for up to three users | Social media features not available on free plan |
Advanced filters | Limited pipeline visualization options |
Automated workflows | Assignment rules only available on upper-level service plans |
Zoho CRM Pricing
- Free: Supports three users
- Standard: $12 per user, per month
- Professional: $20 per user, per month
- Free trial of paid plans: 15 days
Zoho CRM Features
- Monitor Facebook page activity
- Publish posts, reply to comments, and react to posts right from Zoho CRM
- Save new Facebook page leads to CRM automatically
- Enrich contact information with Facebook profile data
- Set up listening streams to monitor mentions of your brand on Facebook
Freshworks CRM: Best Facebook-integrated CRM With Multilanguage Support
Freshworks CRM integration with Facebook (Source: Freshworks CRM)
Since we last updated:
Freshworks CRM, formerly Freshsales, recently rebranded with a new name, new service plans, and access to Freshmarketer automation software. Forever-free plans are still available and include mobile apps, 24×5 support, live chat, and more.
What it is: Freshworks CRM is a cloud-hosted CRM that boasts account, contact, and deal management in addition to web-based calling.
Facebook integration highlights: Collect Facebook ad leads, save publicly shared information on prospects and customers, and connect Facebook Messenger to Freshworks CRM.
Freshworks CRM Pros | Freshworks CRM Cons |
|---|---|
Phone and email support available on paid plans | Premier support for Enterprise customers only |
Free plan supports 1,000 contacts | Free tier lacks built-in social monitoring |
Includes customer help desk tools | Does not offer live chat |
Freshworks CRM Pricing
- Free: Supports unlimited users
- Blossom: $12 per user, per month
- Garden: $25 per user, per month
- Estate: $49 per user, per month
- Free trial of paid plans: 21 days
Freshworks CRM Features
- All user-facing features can be translated into 34 languages
- Quickly integrate Facebook Messenger and Freshworks CRM in three minutes
- Manage Facebook Pages inside the CRM platform
- Merge CRM records automatically to avoid duplication
- Custom views for filtering and sorting CRM records
Want to know more about this CRM? Check out our Freshworks CRM reviews page.
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