6 Best CRMs that Integrate with Facebook 2020

Facebook integration with customer relationship management (CRM) tools help businesses compare CRM data with social profiles to keep contact databases current, ensure the right prospects are targeted, and track engagements. We researched dozens of CRMs to compile this list of the best options for Facebook CRM integration, including the overall best CRM for Facebook leads.

Top 6 CRMs that Integrate with Facebook

How We Evaluated CRMs that Integrate With Facebook

Teams looking for CRM integration with Facebook are often looking to interact socially with potential customers in hopes of generating more leads. In order to comprise a list of the best CRMs for Facebook leads, we reviewed the capabilities and service offerings of several platforms. We considered the features, advantages, and benefits of each tool in comparison to the others.

We evaluated the featured Facebook CRMs using the following criteria:

• Price: We researched the per user, monthly prices of all six CRMs and compared and contrasted their feature inclusivity.
• Collaboration: We examined how well each CRM aids cross-department collaboration and user engagement.
• Customer Satisfaction: In order to determine and compare customer satisfaction, we read through CRM software customer reviews of each tool.
• Ease of Use: We considered the user designs and user experiences for all six platforms.
• Integration with Facebook: The best CRMs for Facebook will allow for Facebook ad lead to feed the import of new leads and contacts, automate posts, capture engagements, or offer contact data enrichment.
• Lead and Opportunity Management: We examined the ability to manage leads and deals using each of the featured CRMs.
• Mobility: Mobile functionality is important to teams with remote employees, so we considered how well each CRM facilitates mobile access.
• Reporting Tools: We analyzed how well the featured CRMs feed reporting and analytics for the purpose of driving visibility and process improvement.
• Workflow Automation: Finally, we considered how each CRM enables automated workflow rules.

Due to its affordability, powerful marketing tools, and value provided to small businesses, we determined that Agile CRM is the best overall CRM for Facebook leads. Agile CRM provides comprehensive functionality including deal management, automated workflows, and reporting. Agile CRM also offers advanced social relationship management, including integration with Facebook and, above all, touts a highly satisfied user base.

Agile CRM: Best Overall CRM That Integrates With Facebook

Agile CRM is a flexible CRM and marketing tool with comprehensive CRM functionality accessible from any connected device. It includes the ability to link contacts from Facebook, automate marketing and workflows to help administrators save time performing routine tasks, and pricing that starts at $8.99 per user per month and suits most budgets. That is why we think Agile CRM is the best overall CRM for Facebook leads.

Agile CRM Pricing

Agile CRM’s three, paid plans include varying feature-sets and are available across three different pricing models. One-year customer agreements billed annually have a price range of $8.99 to $64.99 per month per user, though one-year agreements billed monthly and two-year agreements are also available.

Agile CRM Tiered Features

Starter

Agile CRM’s entry-level plan is $8.99 per user per month and includes three plugins or integration pieces. Teams can integrate with Facebook to send personal messages to Facebook users from within Agile CRM’s platform, and with the Facebook widget from Agile CRM, teams can import new Facebook ad leads right into their lead database.

In addition to typical CRM functionality, the Starter plan includes marketing automation and social monitoring. Not only can teams automate email drip campaigns to engage targets but can also monitor their targets’ social media activities and engagement with system-generated alerts. Because it allows teams to leverage social insights to strengthen rapport, we recommend this plan for teams that want to manage social relationships with a CRM.

Regular

Agile CRM’s mid-level package offers custom deal tracks and two-way telephony, a combination of features offered by every featured provider except Salesforce, for a monthly price of $34.99 per user. Users can make and receive calls through the software and can reference internal sales processes when using the tool to log updates.

The Regular plan also comes with mobile marketing, enabling teams to send news and information via SMS text messages. Standard data rates apply and recipients do retain the ability to opt out, but this plan is a great way to help small business teams address an increasing number of mobile prospects.

Enterprise

The Enterprise plan from Agile CRM is offered at a monthly price $64.99 per user. The package builds on the preceding plans with the introduction of post-call automation and call recording, meaning that both inbound and outbound calls are recorded and logged automatically as they take place.

Agile’s most inclusive plan also ensures customers to a dedicated account manager who can troubleshoot system errors and talk through the solution platform, as well as to an onboarding coach who will lay the pathway through implementation to application and improvement. Because these roles can be key to successful implementations, we recommend the Enterprise tier for many small businesses who are new to cloud-hosted CRM.

Agile CRM Facebook integration

What Agile CRM Is Missing

Despite a strong, marketing-centric design, Agile CRM does not have built-in chat, neither for engaging prospects and customers nor for internal communication. Teams that want access to telephone support and a collaboration management function may find that Freshsales, which supports chat and provides phone support to even its free users, is a worthy alternative.

What Users Think About Agile CRM

Our readers really enjoy using Agile CRM for its widely varied feature-set around CRM, marketing, and help desk capabilities, and they give it an average rating just under 5 out of 5 stars. To read more on the user experience, visit the Agile CRM User Reviews Page.

HubSpot CRM: Best Free CRM That Integrates With Facebook

HubSpot CRM is an ideal solution for small businesses that want a simple tool that can enable more control over sales-related activities and leverage integration with Facebook for importing contacts and automating new posts. Plus, with mobile apps for Android and Apple devices and multiple third-party APIs, HubSpot CRM is our top pick for teams looking for a free CRM that integrates with Facebook.

HubSpot CRM Pricing

Free Users of HubSpot CRM have access to tools like the management of contacts, deals, and tasks, email tracking with notifications, file sharing, meeting scheduling, live chat with prospects and customers, basic reporting, and a mobile app. Add-ons for marketing and service are also available starting at $50 per month.

HubSpot CRM Features

HubSpot CRM offers its comprehensive plan for free, including marketing automation for generating new leads, customized deal management, and ticketing so that users can handle customer service requests. Marketing and service add-ons are also available starting at $50 per month.

HubSpot’s key free features include:

Content & Email Management

HubSpot’s free users can upload and store commonly used documents. They can personalize email and newsletter templates for sharing immediately or schedule them for later, and with Facebook integration, they can schedule future Facebook posts. The integration also authorizes Facebook analytics that measure content performance and feed back into HubSpot, helping teams consistently publish new, engaging content.

Contact & Lead Management

HubSpot allows users to easily store and manage new contact and lead records. Although the plan does not include lead scoring as do plans from Agile CRM, Salesforce, Zendesk Sell, and Freshsales, information fields like lead status, last contacted, and related deals and tickets can provide users with pertinent information at a glance. Additionally, Facebook integration allows for the import of new contacts and leads with related activities shown in chronological order.

Pipeline Management

HubSpot allows free users to create and manage new deals with custom deal stages and forecast percentages that mirror internal processes. Although this does not include the addition of product-specific line items, as offered by Salesforce and Zoho CRM, deals can be quantified with the addition of specific dollar values. This also promotes continuity between the business itself and its CRM.

HubSpot contact history

What HubSpot CRM Is Missing

HubSpot lacks some of the features that more feature-inclusive platforms offer like advanced lead scoring, opportunity registration, and price books. Businesses that are looking to scale operations may find that its free feature-set is limiting and decide to consider an option better-suited for long term use, like Salesforce or Zoho CRM.

What Users Think About HubSpot CRM

HubSpot users share generally favorable comments about the user experience, giving it an average rating of 4.5 stars out of 5. Others, however, complain that limited customer support for free plan users is not adequate. For more user reviews, visit our HubSpot User Review Page.

Salesforce: Best Facebook CRM With Advanced Features

Salesforce may be known as a large company CRM but can be of use to small businesses looking for comprehensive functionality and a Facebook integration that syncs contact records and manages new Facebook lead ads. It offers essential CRM functionality and advanced features like a developer sandbox and territory management. Pricing starts at $25 per user per month, making Salesforce our choice as the top advanced CRM with Facebook integration.

Salesforce Pricing

Salesforce offers an entry-level plan for $25 per user per month that addresses account, contact, lead, opportunity, and case management. It’s middle and highest tiers range from $75 to $150 per user per month and build on these features with the addition of lead scoring, opportunity registration, and automated workflows.

Salesforce Tiered Features

Essentials

The Essentials plan allows for Facebook integration, enabling salespeople to keep up with network changes and to use the mobile app to update contact records. Salesforce’s marketing software, Pardot, also integrates with the social media platform and can trigger the creation of new Facebook ad leads. Because of its affordable price and social media integration, we recommend Salesforce Essentials for small businesses wanting to ramp up lead generation.

Salesforce’s Essentials package is $25 per user per month and gives salespeople the ability to fully manage activities related to contacts, leads, and opportunities in progress. It’s also the only featured plan with a built-in collaboration tool called Chatter. Chatter users can distribute internal news and information quickly, including the ability to follow specific topics and conversations, making the Essentials plan our overall pick for both Facebook integration and collaboration.

Professional

Salesforce’s Professional package is offered at a monthly, per user price of $75 and, building on the platform’s core features, introduces lead registration and rule-based scoring. Sales organizations can view, sort, and assign new leads that have been rated based on the potential value brought to the organization, allowing salespeople to strategize follow-up protocols.

Opportunity registration is completely unique to Salesforce. None of the other featured providers offer a built-in tool for rewarding resellers who drive new opportunities with an approved discount to the exclusion of other partners. Perks like deal registration are rare from CRMs and can go a long way toward motivating partners to promote one product over others. That’s why we like the Professional package for businesses looking to boost channel partner engagement.

Enterprise

Salesforce’s Enterprise tier builds on the features of its predecessors with the introduction of workflow and approval automation rules. For a per user price of $150 per month, administrators can enact numerous workflows, automating or delegating tasks and approval responsibilities. The Enterprise tier is the perfect package for businesses with large sales teams and complex sales processes.

In addition to limitless workflow and approval automation rules, businesses desiring 24 hour dedicated support and configuration services can opt for Salesforce’s Unlimited plan option at a price of $300 per user per month. However, due to its high price, we recommend this plan for larger sales organizations that are broken into several departments with varying needs.

Salesforce dashboard

What Salesforce Is Missing

Though Salesforce can increase the transparency of sales processes and improve both internal communication and workflows, the platform reserves automated workflow rules for subscribers of its highest-paid plan. Salesforce is also missing a built-in dialer which some of the other featured CRMs have. Teams who want VoIP calling should consider Freshsales.

What Users Think About Salesforce

Our readers rate Salesforce favorably, saying that it integrates with other systems and that its reporting and analytics capabilities can help small businesses scrutinize the relationship between activities and revenue. Some users, however, say that learning to use the platform can be challenging. Learn more about what users have to say on our Salesforce User Reviews Page.

Zendesk Sell: Facebook CRM for File Storage

Zendesk Sell is a web-based CRM that can drive lead generation through Facebook integration. Pricing starts at $19 per user per month and, in addition to essential CRM features like account, contact, and deal management, subscribers of all plans have access to generous, per-user file storage, making Zendesk Sell the best CRM for companies that want an affordable tool that integrates with Facebook and provides exceptional file storage.

Zendesk Sell Pricing

Zendesk Sell offers four plans. The introductory plan is $19 per user per month and offers email tracking, click-to-dial functionality, and pre-built reports. The other plans range from $49 to $199 per user per month and build on these features with the addition of forecasting, lead scoring, and task automation.

Zendesk Sell Features

Team

The Team plan is $19 per user per month and supports Facebook integration. By authorizing Zendesk Sell from a Facebook account, subscribers can track website visitors and engagements such as comments and likes, and as with the other tools, the integration will capture the information as new CRM leads.

The Team plan allows up to three users who can co-manage accounts, contacts, leads, and deals. Like Agile CRM, HubSpot, and Freshsales users, Team plan subscribers can click-to-dial contacts from within the tool itself. However, the ability for each user to utilize 2GB of file storage is a distinguishing feature, and we think the Team package is good for small business owners and solopreneurs who want to capture new Facebook leads and store resources.

Professional

Zendesk Sell’s Professional package is $49 per user per month and includes the functionality of the preceding plan and adds advanced call analytics, which can help sales teams come to study trends in calls and identify ways to improve the effectiveness of their activities, ultimately resulting in more efficient processes over time.

Also included with the Professional tier are sales goals with forecasting and unlimited custom fields. With fields that mirror internal deal stages and processes, reps can recognize information more quickly and will feel more confident with forecasting and other administrative tasks. That is why we like the Professional plan for businesses that are struggling to forecast properly or who are facing issues stemming from poor inventory control.

Enterprise

At $99 per user per month, the Enterprise package from Zendesk Sell includes all of the features included with the previous tiers, plus lead scoring and task automation. Both mechanisms can prevent personnel from too much spending time on routine tasks, freeing up time that is better spent engaging prospective customers and driving sales.

Zendesk Sell’s Enterprise tier also includes predefined Activity Reports, allowing leadership to analyze which activities are having the most impact on sales, as well as individual performance. We recommend the Enterprise package because of its flexibility and low cost to small businesses who are growing but struggling to scale with current processes.

Elite

The Elite tier from Zendesk Sell builds on the features of the preceding plans with the addition of a rep performance dashboard and unlimited sales pipelines. Its per user price of $199 per month is rather steep, even in comparison to the Enterprise option from Salesforce.

The differentiator, however, is that this software package includes premium customer support from Zendesk, while the same dedicated assistance from Salesforce comes at a monthly per-user cost of $300. For that reason, we recommend the Elite plan for small businesses who prefer both advanced CRM features and triaged access to customer support.

Zendesk Sell rep performance interface

What Zendesk Sell Is Missing

Zendesk Sell offers small businesses customization, mobility, third-party integrations, and an upgraded customer service option. The platform, however, is currently offered in just seven languages. Businesses that need functionality in a wider variety of languages, and also those with plans for international expansion, should take a look at Zoho CRM or Salesforce CRM which are both supported in more than a dozen languages and dialects.

What Users Think About Zendesk Sell

Some Zendesk Sell users say they appreciate the intuitive layout and integration with other popular tools, including the Zendesk productivity suite. Others, however, have expressed a desire for smoother navigation from one record to another and for design improvements around email sync. To read more of what they have to say, visit our Zendesk Sell User Review Page.

Zoho CRM: Facebook CRM for Inventory Management

Zoho CRM is a CRM tool that offers integration with Facebook, allowing users to track clicks, likes, and shares and to import Facebook ad leads. The platform boasts activity, contact, deal, and task management, like what is found in most CRMs as well as products, quotes, price books, and tools to keep track of inventory. Therefore, we consider it the best CRM for social media-minded teams looking for an all-in-one contact and inventory management system.

Zoho CRM Pricing

Zoho CRM ranges in price from $18 to $45 per user per month across four paid plans. The introductory tier includes core features like account and deal management, but also workflow rules and custom reports unlike HubSpot, Salesforce, and Zendesk Sell.

Zoho CRM Tiered Features

Standard

The Standard plan from Zoho CRM is $18 per user per month. The plan supports integration with Facebook and other social media platforms, enabling teams to track posts by specific users, as well as conversations, and to add new Facebook ad leads. Administrators can even assign these leads to individual reps. However, unlike the other featured plans, this integration requires the use of another tool, Zoho Social.

Also included are standard CRM features like account, contact, and lead management, plus six workflow rules, allowing administrators to automate certain tasks and save time. Because the Standard plan features the more automated workflow rules than any entry-level plan featured and because of its Facebook integration served by Zoho Social, the Standard plan is our overall CRM recommendation for teams using other Zoho productivity tools.

Professional

The Professional plan from Zoho CRM is $30 per user per month and introduces the ability to automatically link emails with deals, allowing salespeople to save time on administrative tasks and to instead focus their efforts where needed most. It is also the least expensive plan featured to include tools like product lists, price books, and quotes allowing teams to manage product knowledge, product inventory, and formal pricing.

Also offered are unlimited custom dashboards, providing teams with refreshable snapshots of new leads, lead conversions, quarterly revenue attainment, deals in progress by deal stage, and more, making it a good option for small businesses who want to equip individual employees, managers, and senior leadership with full operational visibility. Overall, it is our top pick for teams who want a CRM with inventory management tools and Facebook integration.

Enterprise

Zoho CRM’s Enterprise plan builds on the features included with its previous tiers and, at a per-user price of $45 per month, adds funnels and comparative graphics including a target meter. System administrators and sales leadership can filter data by teams, territories, and individual reps, enabling deeper insights into marketing and sales performance.

The package also increases the number of permitted mass emails from 500 to 1,000 per day, boosting the scalability of marketing operations. For this reason, we recommend the Enterprise plan for larger businesses seeking to ramp up email marketing campaigns.

Zoho CRM reporting dashboard

What Zoho CRM Is Missing

Zoho CRM is not as successful in visualizing the sales pipeline as are other CRMs. Territory management also limits its Enterprise tier  to 150 territories. Larger teams wanting a highly customizable and visual solution should consider Salesforce, which boasts direct email integration and a sleek user interface with dynamic pipeline views, as well.

What Users Think About Zoho CRM

Our readers give Zoho CRM an average rating of just under 4 stars out of 5. Some users say the software is good for improving customer relations, while others suggest a different platform for customization and integrations. For more customer reviews, check out our Zoho CRM User Review Page.

Freshsales: Best Tele-prospecting CRM that Integrates With Facebook

Freshsales is a cloud-hosted CRM that boasts account, contact, and deal management in addition to web-based calling. Pricing for paid plans starts at $12 per user per month and includes the option to integrate with Facebook, and, because of automatic call logging and call recording, we found Freshsales to be the best small-business CRM for Facebook leads and for tele-prospecting sales teams.

Freshsales Pricing

Freshsales offers a free-forever plan that includes the basic elements of lead, account, deal, and task management. Additional plans build on these features and range in price from $12 to $79 per user per month.

Freshsales Tiered Features

Blossom

The Blossom plan is $12 per user per month and, like all of the Freshsales plans, supports integration with Facebook through third-party Zapier, making it easy to collect Facebook ad leads and to save publicly shared information on prospects and customers, keeping your business abreast of their future projects, interests, and needs. We like this plan for small teams with a significant following on Facebook.

The Blossom package offers account and contact management, pipeline management, basic reporting, and five automated workflow rules. It is also just one of two entry-level plans to offer telephony, a feature that Salesforce lacks entirely.

Garden

Freshsales’s Garden plan is $25 per user per month and easily tops competitive solutions like the Essentials package from Salesforce due to its inclusion of 15 workflow rules. Not only does this affordable plan boast advanced customization, but also report scheduling and sales forecasting, which are huge bonuses for businesses who want a comprehensive, customizable CRM but do not want to pay for the upgrades from Salesforce.

The Garden plan incorporates functionality around territory management, a feature only offered with the highest tiers from Salesforce and Zoho CRM, which reduces the potential for confusion around lead ownership and removing the need to manually assign leads. In addition to lead generation through Facebook integration, it is because of these advanced features and attractive price point that the Garden plan is our overall choice package from Freshsales.

Estate

The Estate plan from Freshsales builds on the features included with the preceding free and paid plans with the addition of auto profile enrichment, smart forms, and website visitor tracking. For a monthly price of $49 per user, you can supplement the data uncovered from your free Facebook integration with automated refreshes of contact and lead records based on changes to social networking profiles.

Smart forms can, too, help teams capture more information on prospects, like the names and company associations of website visitors. Teams can use the resulting lists of contacts as warm leads for outbound prospecting, and because of these additions, we think the Estate plan is perfect for small businesses wanting improved results from prospecting with warm calls to improve targeted customer outreach with warm calls.

Forest

Freshsales’s Forest plan is $79 per user per month and offers security-conscious companies increased data protection and quality control. With the Forest plan, routine audits take place, reporting on changes or updates to accounts, deals, leads, territories, workflows, and other records.

Due to its ability to automatically record activity histories, we recommend this package for teams with dedicated quality control resources like Sales Operations Analysts or Deal Desks, who rely on detailed account and deal histories in order to resolve requests related to deal registration or pricing discounts quickly.

Freshsales contact interface and dialer

What Freshsales Is Missing

Despite its surprisingly affordable and robust platform, Freshsales does not include price book or product catalog management. Teams for whom this functionality is critical may find that other CRMs like Salesforce or Zoho CRM offer a better fit.

What Users Think About Freshsales

Although some Freshsales users wish that more of the features found in separate Freshworks products were built into the CRM platform, most readers rate Freshsales highly for its overall customer experience. To read more from Freshsales users, visit our Freshsales User Review Page.

Bottom Line

Integrating Facebook with CRM can create more space for businesses to share relevant information on services and products. It can also enable them to engage potential customers personally and to capture significant engagements as new leads.

Teams that desire an affordable CRM solution that is customizable and that purposefully drives marketing automation and integration with Facebook should consider Agile CRM. Visit its website to learn more or to sign up for free today.

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