The ecommerce business landscape is continuously evolving, and constantly giving businesses new challenges to overcome. If you are an ecommerce business in need of innovative and creative ideas to strengthen your online efforts, then you’ve come to the right place. We’ve rounded up the best ecommerce blogs of 2017 to give you the latest articles about all things ecommerce.
Editor/Primary Writer: Samuel Thomas Davies and Rikke Thomsen
Favorite Recent Article: Ecommerce Email Marketing 101: 11 Must-have Emails (w/ Templates): It’s no secret that email marketing is the most effective online marketing channel. In fact, for every $1 spent, email marketing often generates $38 in ROI. But good email marketing isn’t a result of sending good emails. Rather, it’s a result of sending the right emails to the right subscribers at the right time. In this article, Sleeknote gives its readers 11 ecommerce emails ideas to have in your email flow, plus, when to send them.
About the Blog: The Sleeknote blog shares proven and reliable strategies to help ecommerce businesses generate more high-quality leads, improve their e-mail marketing, and grow their email list. With in-depth articles like “7 Advanced Ways to Reduce Email Unsubscribe Rates” and “How to Create Jaw-Dropping Facebook Lead Ads That Convert” the Sleeknote Blog explores and covers all the possibilities of email marketing and list building.
Editor/Primary Writer: Nicole Blanckenberg
Favorite Recent Article: Facebook Ads Not Performing? Here are 7 Reasons Why: It’s easy to panic if your Facebook ads aren’t performing as they should. Why wouldn’t you – low performance means you are paying above average for below average results. When you’re faced with non-performing ads, you need to ask yourself: am I are targeting correctly, are my ads relevant, are they attracting attention or are they even being seen at all? In this post we elaborate on the different reasons and how to fix them.
Editor/Primary Writer: Richard Lazazzera
Favorite Recent Article: How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging: A Better Lemonade Stand put in over 100+ hours of research and talking to different people involved in every aspect of apparel design, manufacturing and marketing to write their most comprehensive post on starting a clothing line.
About the Blog: A business is nothing other than the sum of thousands of tiny decisions, and each one of those decisions is critical to the success of your online business. A Better Lemonade Stand is an online ecommerce incubator that helps make each of those thousand decisions easier. A resource and community, A Better Lemonade Stand exists to inspire, educate, and support entrepreneurs in the early stages of their entrepreneurial journey.
Editor/Primary Writer: Bobby Stemper, Blog Editor and Head of Growth & Marketing
Favorite Recent Article: How Google AdWords Works [+Infographic]: This post is crucial for anyone hoping to use AdWords to generate more leads or sales for their small business. Understanding how the AdWords auction works is fundamental to success on the platform. This guide clearly explains how you’re charged for ads on AdWords and will help you make confident decisions on how much you should bid on a keyword and what your budget should be – two questions every advertiser needs to answer.
About the Blog: The AdHawk Blog features hundreds of blog posts, video tutorials, podcasts, and eBooks breaking down and simplifying different aspects of digital marketing. AdHawk strives to make their content as fun as it is actionable and insightful, making frequent use of helpful GIFs and visual Infographics. Their goal is to become the one-stop resource for all things online advertising and eventually, digital marketing as a whole.
Editor/Primary Writer: Tracey Wallace
Favorite Recent Article: The Not So Evil Underbelly of Discounts & Promotions: So many SMBs are literally scared to offer discounts and promotions, thinking it will dilute their brand and erase all margins. Sure, that’s possible if you don’t have a strategy, but this article does away with the myth that discounts and promos are bad with 4 examples from brands that grew to $1M+ using them. Plus, it has a high level discount anatomy to help you get your strategy in order ASAP.
About the Blog: The BigCommerce Blog is a tactical how-to guide to all things ecommerce marketing. All brands we cover are pulling $1M+ in revenue up to $100M, and offer tips for those just starting out as well as technical advice for executives and tech folks in enterprise brands that need help with things like ERP integrations, migrations and APIs.
Editor/Primary Writer: Tara Johnson and Leanna Kelly
Favorite Recent Article: What Can We Expect From Virtual Reality Advertising?: Virtual reality has long been a talked-about way of improving engagement in advertising and marketing, but Google’s foray into the field provides a much needed tangible representation that VR ads can actually be done.
About the Blog: CPC Strategy covers breaking news and in-depth strategies on retail performance marketing topics–everything from Facebook ads to ecommerce trends.
Editor/Primary Writer: Henoch van Paesschen
Favorite Recent Article: Ecommerce in Europe: €602 billion in 2017: This article gives the latest information about the ecommerce industry in Europe, such as how big it is, how many consumers shop online (at foreign websites), and much more.
About The Blog: Ecommerce News Europe is the ideal website for anyone who works in the ecommerce industry and wants to stay up-to-date. Here you will read everything about cross-border, statistics, launches, acquisitions, interviews and much more.
Editor/Primary Writer: Ramon Bez
Recent Favorite Article: Turn Traffic into Profits by Focusing on one Important Metric: The particular blog post is about using the Steve Jobs strategy, focusing on increasing Customer Lifetime Value, to drive profitable business decisions.
About the Blog: Compass has access to billions of data points from thousands of online stores using their reporting services. They use this data to draw empirical conclusions about ecommerce best practices, benchmarks and case studies. The Compass blog is a reflection of that research.
Editor/Primary Writer: Steve Chou
Favorite Recent Article: 7 Tweaks We Made To Our Online Store That Drastically Improved Sales: Sometimes, a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. This post discusses simple tweaks that we made to our website that had a dramatic impact on our business.
About the Blog: MyWifeQuitHerJob.com is a blog that chronicles Steve Chou’s journey running his various online businesses which include an ecommerce store, a blog, a podcast, a training course and an ecommerce conference. All of his posts are written from experience and he uses his online store as a laboratory to try new tactics and strategies.
Editor/Primary Writer: Ross Paul – Editor and VP Growth
Favorite Recent Article: How To Track Shopping Cart Abandonment in Google Analytics: Cart abandonment is a major problem for ecommerce stores but with Google Analytics you can see where your site is leaking sales and test ways to fix it. In this post, readers are taught how to analyze shopping cart abandonment in Google Analytics.
About the Blog: The LemonStand ecommerce blog provides in depth, expert content on best practices for web design, development, marketing and growth. Our mission is to help online retailers build and grow a successful ecommerce business.
Editor/Primary Writer: Cara Wood
Favorite Recent Article: How I did it: CRKT grows brand footprint with engaging product content: Teresa Bonnell, VP Finance & Operations at knife and multi-tool brand manufacturer Columbia River Knife and Tool spoke with the blog about her company’s strategy for digital growth and how ecommerce has changed the supplier and retailer relationship over the years.
About the Blog: This blog gives sales, marketing, and IT professionals insights on best practices in digital merchandising and go-to-market strategy. Amid the new challenges that online shopping has brought to retailers and brands, it provides practical ways to for leaders to tackle digital transformation projects at their companies.
Editor/Primary Writer: Gábor Imre
Favorite Recent Article: Shopping Cart Abandonment: 63 Mind-Blowing Stats & 17 Ways to Crush It Right Now: If you reach out to your cart abandoners in the right time and the right way, you can grow your income and if you pay special attention to ecommerce as well, your chances of success are even higher. Shopping cart abandonment is a problem affecting all online retailers, however, not many of them realize that this actually is an opportunity too. AionHill collected the latest cart abandonment statistics and listed the methods from which businesses can generate extra profit relatively fast.
About the Blog: The blog focuses on writing articles about ecommerce marketing, Conversion Optimization, Magento Development & Hosting. It has more than 90 detailed guides (ranging from 3000 to 10,000+ words), aiming to provide readers with the most up-to-date information on these specialized topics.
Editor/Primary Writer: Alene Corcoran, Groove Marketing Manager
Favorite Recent Article: The Best Way to Integrate Your BigCommerce Store with Your WordPress Blog: Many BigCommerce merchants have a WordPress blog, and it’s a cumbersome process to feature merchandise from the BigCommerce store to the blog. This blog explains a way to integrate the two to create a streamlined process.
About the Blog: The Groove ecommerce Blog addresses questions that ecommerce and lead generation professionals have as they navigate the waters of strategy, marketing, design, development, and maintenance.
Editor/Primary Writer: The whole team
Favorite Recent Article: Is Your Payment Gateway Working For Your Ecommerce?: Find out if your payment gateway is working for your ecommerce store!
About the Blog: Ecommerce Nation is the first global cross-border ecommerce community, offering the latest news and expert tips from all over the world. The blog covers the online retail industry from a global perspective by inviting collaborators to contribute their field experience to the platform through profoundly written articles, engaging webinars and thoroughly researched whitepapers. The blog focuses on helping small to medium online retailers take their businesses cross-border.
Editor/Primary Writer: James Dillon
Favorite Recent Article: Your ecommerce Article Library – 100 of the best marketing resources arranged by topic: In a nutshell, the article is a summary of all of the best ecommerce articles out there on the web, organised by topics such as strategy, social media, SEO, retention, delivery and so much more!
About the Blog: The ecommerce Jungle Gym is one of the most popular marketing blogs in Australia, but it’s here to help digital marketers all around the world do better marketing. The online jungle is fiercely competitive and its goal is to help the little guys take on the big guys.
Editor/Primary Writer: Giles Thomas
Favorite Recent Article: The Ultimate Guide To Google Analytics For Shopify: The article aims to make readers understand how to setup Google Analytics better than 90% of other Shopify stores and how to use it to actually grow their business.
About the Blog: AcquireConvert is the go-to blog where ecommerce entrepreneurs & businesses go to learn how to increase their conversions and profits.
Editor/Primary Writer: Terry Lin & Travis Marziani
Favorite Recent Article: The Anatomy of an Ecommerce Sales: This article is a classic one written in 2015 which still gets a lot of traffic two years later. Sometimes it’s easy to get caught up in different marketing strategies that businesses forget to put it in the context of a proper funnel for their stores – this article is about addressing that.
About the Blog: The Build My Online Store blog and podcast are about helping ecommerce store owners learn from interviews with guests and lessons and mistakes that the blog has made along the way. Started in 2012, it’s one of the oldest ecommerce podcasts around and will be passing over 1,000,000 total downloads by the end of this year. Travis runs a store called Performance Nut Butter, and Terry has a store called Forever Home Blankets.
Editor/Primary Writer: Ryan BeMiller
Favorite Recent Article: What To Sell Online: Niche Product Selection: Why choosing a focused niche is important when selling a product, over selling just anything randomly, is important, with step by step guidance on how to do that.
About the Blog: Shopping Signals is all about digital marketing for ecommerce businesses. The blog is full of quality marketing content that is aimed at helping ecommerce business owners make more money. Ryan has a relaxed, yet in-depth writing style that helps readers understand and implement the concepts being shared.
Editor/Primary Writer: Nathan Resnick & Brett Casey
Favorite Recent Article: Why You Should Focus on Creating the Best Version of your Product: The post is about the significance of the quality of your product and how marketing becomes easier and more successful after you’ve taken the time to truly craft a worthy product.
About the Blog: The Sourcify Blog covers ecommerce, manufacturing and marketing. The topics range in scope within these larger categories. The blog aims to provide valuable information that will help anyone running or starting an ecommerce store. This means articles that provide insight on every step of the process from designing a product, to raising money, to finding a manufacturer, to marketing, selling, and executing your plan.
Editor/Primary Writer: Susan Delly
Favorite Recent Article: 10 Basic Steps for Running an Online Business: This post teaches everyone the necessary steps when launching and running an online store. It also outlines the benefits of an online business and how choosing the right platform plays a critical role in determining the success of your business.
About the Blog: PinnacleCart ecommerce Blog provides tremendous information on tips to launching effective marketing strategies that drive sales. This blog stays on top of the latest trends and tools to help entrepreneurs run a more successful ecommerce business.
Editor/Primary Writer: Kerry Murdock & Armando Roggio
Favorite Recent Article: Lessons from ‘Retail Apocalypse’: Invest in Technology, People: Many observers believe the struggles with traditional brick-and-mortar retailers are due to online competitors, such as Amazon. In this piece, Armando convincingly argues that the struggles are, instead, due to the failure of those retailers to innovate and, also, of management shortcomings.
About the Blog: Practical ecommerce was launched in 2005 as a monthly, printed magazine. They dropped print in 2008 and have delivered their content exclusively in digital form since then. Their mission from 2005 has been to publish honest, transparent coverage that genuinely helps ecommerce merchants. They do this via instructional articles, podcasts, and webinars, from roughly 25 ecommerce and web marketing experts.
Editor/Primary Writer: Bill Widmer
Favorite Recent Article: The Ultimate Dropshipper List of 60 Suppliers [Fully Categorized]: This post outlines the pros and cons of 14 of the best-selling ecommerce niches and provides several high-quality suppliers within each niche.
About the Blog: The SaleHoo ecommerce blog is a vital resource for any online seller. Posts cover all the important information for running a successful online store: trending products, profitable niches, suppliers, online marketing strategy, and business growth.
Editor/Primary Writer: Samantha Graves
Favorite Recent Post: 6 Proven Marketing Strategies for e-Commerce Companies: So you’ve launched your brand-new, all-singing, all-dancing online store, but how can you promote it? No doubt you already have strong ideas about marketing your product and brand, but which channels should you focus your energy on? This post is a guide covering six key areas of marketing, including content marketing, PPC and social media, to get retailers started.
About the Blog: We Make Websites helps the biggest and most-hyped brands get the most out of Shopify. Their extensive ecommerce experience will help retail business owners streamline their site, revolutionize mobile offerings, and increase ROI. They make it their business to help you succeed in yours.
Editor/Primary Writer: Darren DeMatas
Favorite Recent Post: 10 Proven Ecommerce Marketing Strategies To Surge Growth: The post is about everything you need to know about marketing an ecommerce store. Without all the useless “growth hacking” tricks that don’t work.
About the Blog: selfstartr was created to help organize and share the information about launching and marketing ecommerce sites. The blog is constantly looking for better processes, tools and resources to grow ecommerce sites and shares all these new information.
Over to You
We hope that you were able to find a new and interesting blog to serve as your go-to source for all things ecommerce. Our goal is to showcase thought leaders in the industry and provide readers with valuable insights and the latest updates on ecommerce, and each blog featured here does that with their own unique spin and perspective.