Google Analytics WordPress plugins are tools used to track visitor interaction with websites. Their reports, powered by Google Analytics, are often visible in the WordPress dashboard and provide a high-level look at traffic and engagement metrics. We reviewed 30 to find the top six based on function, price, reporting, ease of use, and customer service.
To use a Google analytics-powered plugin, you must first have a functioning WordPress website—and that requires a reliable website hosting provider. Bluehost offers all you need to build your website for $2.95/month, including one-click WordPress installations, 50GB of website storage, a secure socket layer (SSL) certificate to protect your customers’ sensitive data, and five email accounts. Click here to get started with Bluehost.
Top 6 Google Analytics WordPress Plugins 2019
WordPress Analytics Plugins
(Best Overall) Businesses needing robust and intuitive analytics for business and ecommerce sites.
Businesses needing to track actions taken on websites, like clicks and downloads.
Businesses needing to track engagement on ecommerce stores.
Companies needing a plugin that integrates with third-party tools for complete marketing management.
Businesses needing A/B or split testing analytics.
Businesses needing to offer front-end analytics for blog contributors.
How We Evaluated WordPress’ Google Analytics Plugins
To make analytics tracking easy, small businesses website owners need affordable tools that track visitors’ site interactions at a glance, avoiding the need to toggle between separate tools. To help, we researched WordPress plugin options to find the best options based on core features, pricing, ease of use, available reports, and customer support.
Here are the criteria we used to evaluate analytics plugins:
- Price: We looked for single-function tools that carry a small-business-affordable price of under $30 per month for their basic tier plan and all-in-one tools for under $100 per month.
- Core functionality: Some analytics plugins are all-in-one tools and others offer unique core functions. We compiled a list of both all-in-one website analytics plugins and plugins that specialize in specific types of engagement, like views of ecommerce store products.
- Reports: In our ranking, we preferred WordPress analytics plugins that allow small businesses to easily see and understand actionable insights—without the need for data analysts.
- Ease of use: We looked for small business analytics plugins that either offer automatic setup upon installation or that offer plenty of guides to help non-tech-savvy small businesses use the plugin’s features with ease.
- Customer support: Because some of the plugins we listed are free, we expected that they would come with basic free support options like the WordPress plugin database forum. But, for those tools that offer premium plans, we preferred customer service programs that are highly reviewed by users.
- Customer reviews: We looked for WordPress analytics plugins customers widely praise. Specifically, we looked for comments on each plugin’s ease of use and effectiveness in delivering actionable insights.
We found MonsterInsights to be the best all-in-one analytics plugin. While it offers basic Google Analytics reports at a glance—like visitor demographics, referring sources, and engagement reports—it further offers advanced features like the ability to track customers’ engagement with banner ads, as well as their engagement via mobile devices and in online stores. Its three plans range from free to $199/month, giving small business room to grow.
Best Overall Google Analytics Plugin for Small Businesses: MonsterInsights
MonsterInsights is an all-in-one WordPress analytics plugin. While some plugins focus on data for one type of website content, MonsterInsights uniquely offers a full breadth of engagement metrics (like page views and bounce rates) and visitor action metrics (like downloads, purchases, and form completions). As such, it is best for businesses needing a single view of their website performance across their blog, landing pages, forms, and ecommerce stores.
MonsterInsight’s free Lite plugin offers an Overview report with metrics like page views and downloads, supplemented by affiliate-link tracking. The $99/year Plus plan adds Real-Time and Publisher reports as well as banner-ad and privacy-consent tracking. Finally, the $199.50/year Pro plan offers ecommerce and forms tracking, plus custom reports like A/B testing.
MonsterInsights Tiered Features
Overview w/ Pageviews, Session Duration, Bounce Rate, New/Returning Visitors; and Visitors’ Devices, Countries, Referral Sources, Top Content
Lite Plan Report, Plus Page Insights, Date Range History, Real-Time Report, Publishers Report
Lite & Plus Plan Reports, Plus Search Console Report, Form Conversions, Ecommerce Report, Custom Dimensions
Downloads, Affiliate Links
Lite Plan Events Tracking, Plus Universal Tracking, EU Compliance, Engagement Tracking, Banner Ads, Performance, Google AMP, FB Instant Articles
Lite & Plus Plan, Plus Enhanced Ecommerce, Form Conversions, WooCommerce, Author Tracking, Logged-in User Tracking, Custom Post Types, Google Optimize, SEO Score Tracking
WP Plugin Forum
MonsterInsights Lite plan is free, offering a basic overview report that shows your site’s number of sessions, page views, average session duration, bounce rates, new/returning visitors, visitor device types, the countries from which visitors are accessing your site, and top posts and pages they visit for a period of either a week or a month. It also tracks when visitors download website content or click affiliate links. Customer support is limited to the WordPress plugin forum.
With very limited reports, this plan is best for freelancers who are simply looking to learn what posts website visitors respond well to so they can replicate it to build their traffic flows and search engine rankings. With no ecommerce tracking, it is best for use with blogs.
MonsterInsights $99.50 per year Plus plan offers Lite plan capabilities, plus added reports like Page Insights (single page stats like bounce rates, page views, time on page, and load times) and real-time stats like active users, page views per minute, the sources people are coming from to enter your site (Facebook, for example), and the countries from which people are accessing your site.
In addition to tracking downloads and affiliate links, this plan also tracks European Union (EU) Compliance (to comply with GDPR and privacy regulations around personal data), general user engagement (outbound link clicks, download link clicks, and site exit points), banner ad clicks, website mobile device performance, and FB Instant Articles.
With additional reports like banner ad clicks and Facebook Instant articles, this plan is better suited for established small businesses that already have an online presence and have started to advertise. These blogs have already built a following and seek to grow their traffic so they can monetize affiliate partner links.
The $199.50 per year Pro plan offers Plus plan features, as well as reports like Search Console (to monitor website ranking in Google search results), form conversions (to monitor visitor interactions with forms), ecommerce metrics (to monitor revenue, sales rates, order values, top products, and countries where people access your store), and custom dimensions (to track custom elements like author performance, content or product categories or tags, and keywords).
In addition to the events tracked in these reports, you can track different post types, your Google Optimize A/B tests, your website’s search engine optimization score, and users who log in to your website.
With ecommerce tracking, this plan is best for small business ecommerce stores looking to boost sales and revenue by learning what website content and products help to drive them. It works well for membership ecommerce sites because it also tracks how users interact when logged in to their accounts.
MonsterInsights user interface can be found directly from your WordPress admin dashboard. Simply click on the “Insights” tab after you’ve installed the MonsterInsights plugin, then “Reports” from the pop-up menu. On the next screen, you will see tabs across the top of your page for each report: Ecommerce, Search Console, Dimensions, Forms, and Publishers. When you click on the various reports, you’ll see intuitive-to-read line and pie graphs of your stats.
MonsterInsights Customer Support
MonsterInsights support options depend on the plan you’ve chosen. The Lite plan only offers a WordPress plugin forum where volunteers answer fellow user questions. In the Premium plans, they offer Standard support for their Plus plan and Priority Support for their Pro plan. Priority Support means your questions are answered before all other users.
What MonsterInsights Is Missing
MonsterInsights doesn’t have ecommerce analytics in the free plan like Enhanced Ecommerce Google Analytics Plugin does. It also doesn’t offer heat maps to show visitor interactions, clicks, and scrolls like Crazy Egg does. Finally, while it does offer event tracking (like CTA button clicks and form submissions), it doesn’t track as many events in the free version as WP Google Analytics Events does.
What Users Think About MonsterInsights
In the WordPress plugin database, MonsterInsights enjoys a 4.5 star rating. Users love that it offers the ability to track key visitor conversion metrics like form submissions and downloadable content clicks for their WordPress website. They also say that MonsterInsights offers knowledgeable and responsive customer support. However, they say that the free version is very limited and not suitable for established small businesses.
Where to Find MonsterInsights
To learn more about MonsterInsights, you can try the free plugin by installing it from the WordPress plugin database, which you can access via your WordPress admin dashboard. You can also try its Pro version and enjoy a money-back guarantee during the first 14 days. Click here to get started with MonsterInsights.
Best for Tracking On-Page Actions: WP Google Analytics Events
With a free version available, the WordPress Google Analytics Event plugin is a popular analytics tool that specializes in helping you track events on your website, like clicks, downloads, and video views. It is best for small businesses, like ecommerce stores, that need to better understand how people interact with their websites in order to move visitors closer to a sale.
WP Google Analytics Events Pricing
The WordPress Analytics Event free plugin covers one website and click and scroll tracking, and includes the WP support forum. While the $79 per year Personal plan covers one website, the $149 per year Business plan covers five; both offer link, video, scroll, and click tracking, plus the ability to track multiple elements simultaneously.
WP Google Analytics Events Tiered Pricing & Features
YouTube & Vimeo Tracking
Dynamic Element Tracking (Placeholders)
30-day Money-back Guarantee
WordPress Plugin Database Forum
The free WordPress Google Analytics Event plugin offers click and scroll event tracking on one website. Customer support is limited to the WordPress plugin database forum, but company representatives do check the forum approximately weekly to answer questions. Other users also answer questions posted there. For video or link tracking, you’d need to upgrade to the Personal or Premium version, depending on how many websites you have.
With very limited event tracking, the free version is best for freelancers who simply don’t have a budget to upgrade or those trying out the plugin to determine if they’d like to upgrade. The click and scroll event tracking is useful for freelance service providers who have set up pricing tiers on their websites and need to know if people are scrolling to view them, and if anyone is clicking on call-to-action buttons on relevant pages.
The $79 per year Personal plan covers one website and offers link, YouTube and Vimeo, scroll, and click tracking. It also offers a 30-day money-back guarantee, premium customer support, and plugin upgrades for one year. In addition, the placeholder feature you to track several similar elements at a time—like all buttons—but label them individually to understand how customers interact with each one.
This plan allows you to track events on a complex website with a wealth of links, videos, and buttons across the site designed to encourage visitor conversions. For this reason, it is suitable for an ecommerce site that has a complete funnel in place to nurture leads from the moment they enter your site through checkout and purchase.
The $149 per year Business plan covers five websites and the same features as the Personal plan, including link, video, scroll, and click tracking. You can also take advantage of event placeholders to track more than one element at a time and, since it’s a premium plan, it comes with one year of plugin upgrades and a 30-day money-back guarantee so you can try it risk free.
With five websites covered, this plan best serves chain stores or brands. For example, a financial firm with several offices can install the plugin on their sites, then track clicks, scrolls, and video views to understand the services that most interest people in certain locations, as well as the content they download and how far they scroll on website pages. These insights can be used to cater content and services to current and future site visitors’ needs.
WP Google Analytics Events Reports
Once you’ve set up the events you want to track, simply click “WP GA Events” from your WordPress dashboard’s left-hand menu, then “Standard Reports” and “Events” from that same menu. Here, you will see bar graphs of how many people are interacting with the elements you’re tracking in real time. Like MonsterInsights’ reports, the information is clear and easy to understand.
WP Google Analytics Events Ease of Use
While some plugins, including MonsterInsights, simply require you to click around to view automatically generated reports, this plugin requires you to set up what reports you want to view. You do so by looking at the coding of each page and just copying and pasting the code that represents the elements you want to track into simple boxes. While this may sound intimidating, its documentation makes it easy to fill out the forms, even with no coding skills.
WP Google Analytics Events Customer Support
To secure support for the free version of this plugin, you must post a question on the plugin’s listing in the WordPress plugin database. The company says it doesn’t check this forum daily, but do try to check it often to answer questions. You must sign up with their premium plans to take advantage of their dedicated team support. To do so, log in to your paid account to learn the support options available. Users say the support is knowledgeable and responsive.
What WP Google Analytics Events Is Missing
Google Analytics Pro is a very focused plugin; it only allows you to track set events, not your website’s ranking on Google, the breakdown of website visitors by location and device, referring websites, or what content is most popular across your website like the MonsterInsights plugin does. It also doesn’t allow you to track the entire customer journey like Woopra does.
What Users Think About WP Google Analytics Events
Users who reviewed this plugin in the WordPress-plugin database say this plugin is very easy to use and they are very pleased with the knowledge and responsive nature of the plugin’s premium customer support. However, many say that the free version is extremely limited and it is best to upgrade if you can.
Where to Find WordPress Google Analytics Events
You can try the free version of the WordPress Google Analytics Events plugin by installing it from your WordPress dashboard under the “Plugin” menu option. You can also review the features each tier offers on the Pricing page of the WordPress Google Analytics Events website. Or, sign up for a premium plan at no risk under their 30-day money-back guarantee. Click here to get started with WordPress Google Analytics Events.
Best for Ecommerce Sites: Enhanced Ecommerce Google Analytics Plugin (by Tatvic)
Tatvic’s Enhanced Ecommerce Google Analytics Plugin (its free version) and its Actionable Google Analytics plugin (its premium version), offers the ability to track key metrics—like revenue earned and abandoned carts—in your ecommerce store in order to learn what works to drive sales. The free plugin is best for small ecommerce sites with one product type, while the premium $135 plugin best suites large ecommerce sites with multiple product categories.
Tatvic Plugin Pricing
The Tatvic free Enhanced Ecommerce Google Analytics plugin offers Shopping Behavior, Checking Behavior, Product Performance, and Sales Performance reports to track ecommerce performance within the WordPress dashboard. The $135 Actionable Google Analytics Plugin adds Product List, Internal Promotion, Order Coupon, and Affiliate Code reports, plus the ability to track over 14 custom ecommerce metrics.
Tatvic Plugins Tiered Features
Free (Tatvic’s Enhanced Ecommerce Google Analytics Plugin)
Paid (Tatvic’s Actionable Google Analytics Plugin)
Shopping Behavior, Checking Behavior, Product Performance, Sales Performance
Shopping Behavior, Checkout Behavior, Product Performance, Sales Performance, Product List, Internal Promotion, Order Coupon, Affiliate Code
Google Analytics Opt-Out Feature
Client ID Tracking
The Free Enhanced Ecommerce Google Analytics plugin offers shopping behavior (how people advanced through your website to a purchase or abandoned cart), checkout behavior (how people moved through checkout), product performance (how products performed by revenue, price, quantity, and user engagement), and sales performance (revenue, taxes, shipping charges, refund amounts, and quantity of units sold by date, time, and transaction ID) reports.
Without tools to track large inventories and the current stock, this plugin is best for small ecommerce stores that sell one-of-a-kind products like handmade jewelry, photography, or antiques. Included reports help these stores keep track of what website session paths lead people to purchase and the cumulative results of those sales.
The Paid $135 Actionable Google Analytics Plugin offers shopping, checkout, product, and sales reports, plus product list, internal promotion (like banner clicks), order coupon (revenue earned, transactions completed, and average transaction values from coupons), and affiliate code (revenue, transactions, and average order value of affiliate products) reports.
It also offers a long list of custom metrics. These include stock status, page type, product discount, payment methods, shipping and billing cities, weekday and local time slots sales, checkout method, sequence of product page views, number of products in stock, time to purchase or add products to cart, product size, product review counts and scores, refunds, user device-types, number of clicks on product and category pages, and value of viewed products.
Finally, this version allows you to enable features that help you keep up with the European Union’s General Data Protection Regulation (GDPR), including allowing people to opt-out of Google Analytics tracking and anonymize their I.P. addresses for privacy purposes.
With the ability to track sales and product pages and categories, plus the ability to track stock levels, sizes, and more, this plan is best for large ecommerce stores that sell from diverse product categories. Examples of stores that would benefit from this plan include bookstores that sell many different types of books, retail brands that sell several product lines, and even travel brands that offer a plethora of package options all over the world.
Tatvic Plugin Reports
Both the reports from the free Tatvic plugin (Enhanced Ecommerce Google Analytics Plugin) and the paid Tatvic plugin (Actionable Google Analytics Plugin) can be accessed directly from your WordPress dashboard. Reports are very straightforward, offering lists, bar graphs, and total numbers. The paid version just offers more report tabs than the free plugin.
Tatvic Plugin Ease of Use
Like MonsterInsights, to set up this plugin, you must install it from the WordPress plugin database. You can do so by clicking “Plugins,” then “Add New” from your WordPress dashboard’s left-hand menu. From there, search for “Enhanced Ecommerce Google Analytics” and, when it pops up, click “Install.” You can upgrade by clicking the “Upgrade to Premium” link from its listing in your installed plugin list.
Once you’ve upgraded, you need to enable ecommerce reporting and checkout steps, then add your Google Analytics ecommerce tracking code in your plugin’s “Settings” tab. You can do so by following the plugin’s simple setup tutorial (which includes screenshots). From there, to access your reports, click on the “Conversions” tab, then on the reports you wish to view.
Tatvic Plugin Customer Support
Tatvic does not offer set customer support hours on its website, but it does offer a means to email and call them from its Support page. If you click its “Support” tab, you can either fill out the form to send them your questions or use the phone number provided to call them. Further, it offers a list of webinars you can watch from its website’s “Webinar” tab. These cover topics like managing the customer journey and remarketing.
What Tatvic Plugins Are Missing
Enhanced Ecommerce Google Analytics plugin and its premium version only track your website’s ecommerce activity. As such, you cannot view how people engage with content that’s not related to ecommerce (like your blog or FAQ sections). For this, consider Crazy Egg. You also cannot view a lot of the website visitor demographic data MonsterInsights offers, including visitors’ referral sources.
What Users Think About Tatvic Plugins
Enhanced Ecommerce Google Analytics plugin users who offered reviews in the WordPress plugin database say this plugin does a very good job of tracking their ecommerce information, is easy to install, and offers great customer support. However, they say the plugin often deletes their settings when updates occur, which can be frustrating.
Where to Find Tatvic Plugins
To learn more about Tatvic’s Enhanced Ecommerce Google Analytics plugin, click on the “Plugin” tab from your WordPress dashboard, then click “Add New.” From there, use the search bar to search for this plugin and activate it. This will allow you to try the free plugin. You can also visit the pricing page of the premium plugin on the Tatvic website. Click here to get started with the Enhanced Ecommerce Google Analytics plugin.
Best Plugin for Marketing Management Via Integrations: Woopra
Woopra is a free WordPress analytics plugin that specializes in allowing you to track the entire online customer journey. It does so by offering free integrations with CRM, email marketing, live chat, payment processing, and other online tools customers interact with to create a complete customer view. It is best for businesses that sell online products or services and wish to learn how to best serve customers future needs based on their past actions.
Woopra offers a free WordPress plugin that tracks the customer journey via over 30 free integrations with other tools—like Hubspot and Salesforce. Its trend reports show how customer behaviors evolve, and retention reports pinpoint why customers keep buying from you.
Woopra offers tools for compiling a complete view of individual customers’ online interactions with a brand across various channels like email and live chat on your website. You can view specified customer actions —like clicks or email open—to view engagement, retention, and conversion trends and the people who perform them.
Woopra’s People profiles offers real-time reporting of every action a customer takes across all the metrics you track, including email opens, clicks on ads, and what product features they use (for online products). By understanding what actions customers have taken, you can better predict what they will do next.
Woopra gathers this customer information by pulling data from your website, as well as third-party tools that integrate with your website, like Hubspot, customer relationship management (CRM) software like Salesforce, and live chat.
Customer Journey Analytics
In addition to single-customer profiles, Woopra tracks trends that predict how you can best meet customer needs, like how chat affects conversions, where you lose customers during site visits, how blog engagement creates trial signups, retargeting campaign effectiveness, and what product bugs hinder retention. You can further segment audiences to learn their unique trends. Among the segmentation options are location, device, referring source, and browser.
Woopra’s free plugin offers over 30 integrations with CRMs, live chat, customer survey, email marketing, landing page, payment processing, and other customer touchpoint tools and software. For example, it offers integrations with Campaign Monitor, Capsule CRM, Hubspot, LiveChat, Optimizely, Shopify, WooCommerce, Stripe, and Freshdesk. For a full list of their integrations, visit the Woopra integrations database.
The WordPress Woopra plugin for small businesses offers several reports you can use to understand your customers’ interactions with your brand, including a Journey report, Trends report, Retention report, People report, and Profiles report.
Here are the core reports offered with Woopra’s free plugin:
- Journey reports: Use this report to analyze how website visitors interact with your brand from first awareness to conversions. Understand how they flow through your brand’s buying cycle, including their common first and last steps toward conversions.
- Trends reports: Track how metrics change and what drives successful customer trends. You can choose a timeframe, customer action, and customer segment to track, then create custom reports on what actions certain customer segments take during a set timeframe.
- Retention reports: Retention reports allow you to track the activity customers take as they develop a long-term relationship with your brand. You can track simple metrics like repeated website visits or complex metrics like opening promotional emails via integrations with third-party platforms like Hubspot.
- Profiles: Woopra works to first identify each customer who interacts with your brand by collecting identifying information like their email addresses via forms, then attributing actions (tracked by cookies) to the people who performed them. Then, Profiles allow you to look at individual customer actions over time.
- People reports: People reports allow you to create reports that are segmented by customer actions or characteristics, then by the names of the people who have completed those actions. This can help identify who is at risk for dropping off before converting and who is likeliest to engage with your website.
Woopra Ease of Use
Users say Woopra requires a learning curve to master. This is because each report must be configured manually. For example, to set up a trend report, you must input information like the timeframe you’d like to track, the segment or group you’d like to track, what action you’d like to analyze, and the metrics you’d like to use to analyze this action.
Woopra Customer Support
Woopra offers tutorials on setting up reports in their Setup and Product Manuals on its website. You can access these by clicking the “Learn” option from their website footer menu, then searching for the reports you’d like to set up. You can also click the “Help” button at the bottom of the page to email a Woopra representative with additional questions. Further, you can ask questions in the WordPress plugin database for volunteers to answer.
What Woopra Is Missing
Woopra does not offer website SEO scores, ecommerce reports, or blog post analytics like MonsterInsights offers. It also doesn’t offer A/B testing or heat maps. For these features, consider CrazyEgg.
What Users Think About Woopra
Customers who reviewed Woopra on G2Crowd like that Woopra allows them to view a complete view of their customers’ interactions across multiple online platforms and customer devices. Customers wish that the tool didn’t require such a steep learning curve for less tech-savvy small business owners and marketers.
Where to Find Woopra
To learn more about Woopra’s features, visit the Woopra homepage and scroll down to see an overview of all the plugin’s features. You can also try the plugin for free by downloading and installing it from the WordPress plugin database. Click here to get started with Woopra.
Best WordPress Analytics Plugin for A/B Testing: CrazyEgg
Starting at $24 per month, Crazy Egg is an A/B testing tool used for changing a website element (like a button) to create two versions, then viewing reports showing which performs best. Use website visit recordings to see what elements create friction, then test and view reports, heat maps, and other analytics reports to learn what changes boost conversions. Given that it tracks conversion paths, it’s best for businesses that sell services or products on their websites.
Crazy Egg Pricing
Crazy Egg’s $24 per month Basic plan covers one website, unlimited A/B tests, and 100 session recordings per month, plus confetti, scroll map, and heat map reports. The $49 per month plan further covers three websites and 500 recordings/month. Finally, the $99 per month Plus plan further covers unlimited websites and 1000 recordings/month.
Crazy Egg Tiered Features
Scroll map Reports
Heat map Reports
Crazy Egg’s Basic $24 per month plan covers one website and offers unlimited A/B testing, 100 recordings of website visits per month, three months of recording storage, confetti reports (which show how many people clicked on individual webpage elements), scroll map reports (showing how far people scroll when viewing a website page), heat map reports (which show you where people hover on a website page), and 30,000 tracked page views per month.
Because this plan only covers one website and helps you test what changes will boost actions that lead to sales, it works best for tracking how visitors interact with a small ecommerce store. Three months of session recordings can help small businesses understand what products and content appeal to visitors during each quarter. For example, a fashion brand can test headlines, buttons, and product displays to learn what works best for boosting seasonal sales conversions.
The Crazy Egg $49 per month Standard plan covers three websites and, like the Basic plan, offers unlimited A/B testing, confetti reports, scroll map reports, and heat map reports. It further offers 500 session recordings a month, a year of recording storage, and 75,000 tracked page views per month.
With the ability to track three websites, this plan works well for regional stores that have up to three stores. For example, a statewide car dealership can set up a website for each of its locations, then use session recordings and A/B testing reports to understand what types of products each region is most interested in and how different regional websites should appear to attract local customers.
Crazy Egg’s $99 per month plan offers the same unlimited A/B testing, confetti reports, scroll map reports, and heat map reports as the Standard Plan. It then also covers unlimited websites, 1,000 session recordings per month, two years storage of session recordings, and 150,000 tracked page views per month.
With unlimited websites covered, this plan works well for brands that have multiple stores across the nation. Session recordings help them learn how to best sell to website visitors who are new to their ecommerce portal, while two years of session recording storage allow them to track how their website experiences changes over multiple annual cycles. They can then implement improvements for future sales success.
Crazy Egg Reports
Crazy Egg reports are very visual. You can take a snapshot of a page you’re testing, then view an overlay of clicks, scroll, and hover activity. Different colored overlays indicate website visitors’ interest intensity. Additionally, A/B testing reports include graphs and numbers like those offered by MonsterInsights with very clear results displayed in percentage form.
Crazy Egg Ease of Use
The A/B test process is as easy as creating a new test, clicking on the page elements you’d like to change using a visual editor’s pop-up options, then saving it under a version name. Launch your test and Crazy Egg will generate your reports with intuitive-to-understand insights. Once the results are in, it will launch the winning version. What Crazy Egg can automate, it has, and whatever else you have to do is as easy as clicking buttons and choosing options.
Crazy Egg Customer Support
Crazy Egg offers a Help Center where you can use the search bar to find video and written tutorials on all of their products and their features. If you haven’t found the information you’re looking for in their Help Center, you can send them an email by clicking the “Contact Us” button on the bottom of the Help Center page. It claims to answer all emails within a few hours.
What Crazy Egg Is Missing
Crazy Egg does not offer demographic information on website visitors—like countries where website visitors live. It also don’t offer information on how people found your website, like referring sites. For these types of features, consider MonsterInsights. Finally, it doesn’t offer sales and revenue reports like the Enhanced Ecommerce Google Analytics plugin.
What Users Think About Crazy Egg
Those customers who reviewed Crazy Egg on the Capterra website say that reports are very clear for basic websites and its tools are easy to set up and use, even for non-tech savvy users. However, when websites offer complex experiences with sliders or pop-ups, for example, the results can be harder to interpret. Users wish the reports also offered demographic and referral information.
Where to Find Crazy Egg
To learn more about Crazy Egg, visit its homepage and scroll down to see an overview of all their features. You can sign up for one of its plans and enjoy a free trial for 30 days by clicking on the “Pricing” option from its homepage footer menu, then clicking “Start my Free Trial” under the plan you wish to try. Click here to get started with Crazy Egg.
Best for Blog Analytics: WP Google Analytics Dashboard (by ExactMetrics)
WordPress Google Analytics Dashboard is a free plugin that specializes in offering a Google Analytics widget you can access right from your WordPress dashboard. For bloggers, it also allows you to view basic Google Analytics data—like page views and bounce rates—from the front-end of each post by clicking the ExactMetrics icon at the top of the page. With the ability to view post-specific data, it is best for bloggers looking to track how their posts perform.
WP Google Analytics Dashboard Pricing
WordPress Google Analytics Dashboard by ExactMetrics is a free plugin you can install by searching the WordPress plugin database. Once installed, you can track actions people perform on your website like form submissions, telephone number clicks, and visitor scroll depths. Then, view reports directly from your WordPress dashboard.
WordPress Google Analytics Dashboard Features
WordPress Google Analytics Dashboard allows you to track events like form submissions and visitor scroll depth, while filtering events by things like specific authors and website categories. Further, you can use it to enable data privacy features like IP anonymization and do-not-track browser setting support. Finally, you can view all analytics reports from the WordPress dashboard widget and on your posts’ front-end, while also controlling who views those reports.
You can use to WordPress Google Analytics Dashboard to track events—or website visitor actions. Trackable events include when visitors download content from your website, email your company, click on affiliate links (links you get paid to put on your website) and outbound links (links that point to other websites), submit forms, click on phone numbers, or scroll on a page.
Custom dimensions are filters you can use to track groups or types of content on your site. Using WordPress Google Analytics, you can track visitor engagement on posts of a specific author, posts published in a specific timeframe, or posts with certain tags.
Data Privacy Features
WordPress Google Analytics Dashboard allows you to enable IP anonymization, as well as user tracking opt-out and do-not-track (DNT) browser support. IP anonymization keeps your website from tracking visitors’ IP addresses in compliance with the General Data Protection Regulation (GDPR). It also allows you to respect people’s decision to opt-out of Google Analytics tracking and follow their browser settings, indicating they don’t want to be tracked.
Analytics Control Settings
WordPress Google Analytics Dashboard offers settings you can control to ensure you get the most accurate insights from your data. First, you can control who on your team has access to specific reports within your plugin. This is set via permissions within the WordPress dashboard.
You can also adjust the user sample rate; this specifies the percentage of users you want tracked. By default, it’s set at 100%, but if you have a large website with lots of traffic, you may want to lower this to ensure the data you receive isn’t overwhelming. Similarly, you can adjust the visitor sample size that shows how fast your site loads for visitors; this is set at 1% by default.
You can also exclude tracking on certain logged-in users—members of your team, for example—to ensure you’re only getting insights about website visitors. This is done by specifying particular user roles you don’t want tracked.
WordPress Google Analytics Dashboard Reports
WordPress Google Analytics Dashboard’s reports are viewable directly from your WordPress dashboard. Using drop-down menus, you can view reports for real-time website performance or the past week, two weeks, month, three months, year, and three years. Reports will show metrics in line and pie graphs.
Using the drop-down menu above the analytics widget, you can also select data surrounding user sessions, organic searches, number of individual page views, bounce rates, visitor locations, total pages viewed in one session, what websites people visited before entering your website, and browsers and search engines where people found your content. You can also see information about visitors’ browsing devices.
Finally—and importantly for bloggers—you can view all of this information on a post-by-post basis by enabling front-end reports. Once you’ve enabled these, you only have to visit the post you’d like to know about, then click the ExactMetrics icon at the top of the page. A report will pop up showing you metrics for that page alone.
WordPress Google Analytics Dashboard Ease of Use
WordPress Google Analytics Dashboard is extremely intuitive to use. The widget is located directly in your WordPress dashboard so there’s no need to search for reports. Simply click “Dashboard” from you WordPress menu, then scroll down to begin viewing reports. On the widget, drop-down menus allow you to filter data by metric and timeframe.
If you’ve enabled front-end analytics, you only have to click the ExactMetrics logo from the top of each post or page to view a popup analytics report.
WordPress Google Analytics Dashboard Customer Support
As a free plugin, customer support for WordPress Analytics Dashboard is limited to the WordPress plugin database forum. Here, volunteers answer questions posted about the plugin’s functionality and help users troubleshoot issues.
What WordPress Google Analytics Dashboard Is Missing
WordPress Google Analytics dashboard does not offer the ability to track as many events as WP Google Analytics Events, including CTA button clicks and video views. It also doesn’t allow you to see your SEO score, banner ad clicks, and FB Instant Article performance like MonsterInsights does.
What Users Think About WordPress Google Analytics Dashboard
User who reviewed WordPress Analytics Dashboard in the WordPress plugin database love that this plugin is easy to install and use. They also love not having to toggle between Google Analytics and their website to view the analytics reports they need. However, some say that they have posted the same question multiple times on the plugin’s WordPress forum and, months later, have yet to receive a response.
Where to Find WordPress Google Analytics Dashboard
To learn more about WordPress Google Analytics Dashboard, simply visit the WordPress plugin database and search for it; you can install it and use it for free. Click here to get started with WordPress Google Analytics Dashboard.
Bottom Line – WordPress Google Analytics Plugin
WordPress analytics plugins are tools you can install via your WordPress dashboard that generate reports about how your website visitors interact with your website. While some offer all-in-one analytics reports that mimic those offered by Google Analytics, others focus on niche analytics like the customer journey or ecommerce. To find the six best for our ranking above, we reviewed dozens of plugins based on affordability, features, ease of use, and customer service.
While analytics plugins are key to business success, you can’t begin taking advantage of visitor engagement insights until you have a solid website. Fortunately, Bluehost offers small business-friendly WordPress web hosting packages for only $2.95/month — which include a free domain, free email, and a free SSL certificate. Learn more and sign up today.