A successful real estate online marketing strategy requires a landing page. This is the first page visitors will see when they click on your website, and it should persuade them to give you their contact information. To help you, we evaluated many online website builders and chose the six best real estate landing page builders.
Top 6 Real Estate Landing Page Builders 2020
Real Estate Landing Page Builders
Agents and brokers seeking a real estate-specific landing with the best overall value
Real estate professionals who want software to build a complete multi-page website
High-end agents who want a custom website design and professional marketing services
Brokers who want a landing page builder that can be used for multiple domains
Real estate professionals who want a full-service landing page builder combined with a CRM
Real estate agents and brokers who want the highest level of customer support
How We Evaluated Real Estate Landing Page Builders
One of the most important real estate marketing tools is your website’s landing page. This is because a landing page is the first page visitors to your website sees, therefore it needs to make a positive first impression while giving leads a reason to leave you their contact information. The best landing page builders help you create these pages while being affordable, easy to use, and offer a number of industry-specific templates to choose from.
To determine the best landing page builders for real estate professionals we considered the following:
- Price: There is a huge range of prices for landing page builders. You can pay as little as $13 per month to $800 per month. We only selected landing page builders that offered plenty of support, resources, and tools for a competitive price.
- Real estate specific: There are thousands of ways to build a landing page, but many of them are ineffective for real estate agents and brokers. Although not every landing page builder on our list is specific to real estate, we only chose businesses that offered specific real estate templates.
- Customer support: Even if you choose to build your real estate landing page independently, you will most likely need to have a question answered at some point. That’s why it is extremely important to choose a product with helpful and accessible customer support.
- Ease of use: It is possible to build a landing page from nothing but code, but as a busy real estate professional, this is not likely something that you want to spend your time on. We only selected landing page builders that are easy to use and don’t require a lot of extra time to learn.
- Capabilities: If you are spending money to have a beautiful landing page that will help bring you leads and clients, you also want it to connect to other tools like your CRM and email marketing software. All of the landing page builders on our list give you additional options to make your landing page fit your business.
- Templates: Even with landing page builders that are easy to use, you could still struggle to make a landing page that looks good and converts visitors to leads. That’s why most people utilize landing page templates. All six of the landing page builders on our list offer real estate templates for your landing page.
- Automation: When you’re creating your landing page and website, your ultimate priority should be your user experience. Your website should make it extremely easy and appealing for your website visitors to give you their contact information, and for you to track each new lead. This is why we evaluated all landing page builders for their ability to connect with a CRM and automate a customer workflow.
After taking all of these criteria into consideration, InCom Real Estate is the best overall landing page builder. It offers website design and templates for real estate agents and brokerages, advertising and SEO help, and lead generation strategies at a very affordable price.
iNCOM Real Estate: Best Overall Real Estate Landing Page Builder
iNCOM real estate is a real estate website builder that also offers marketing solutions like digital advertising and SEO marketing. iNCOM will give you an effective landing page and lead generation strategies for only $540 per year. iNCOM is the best choice for agents and brokers looking for an affordable landing page and website builder.
The price of iNCOM is $45 per month, which is $540 for one year. When you first sign up, there is also a one-time setup fee of $250. iNCOM is one of the most affordable landing page builders, even though it includes many additional features and support.
When you choose iNCOM as your landing page builder, you will receive automatic access to its variety of real estate landing page templates. You will also be able to set up analytics and take your leads on an automated journey designed to help you gain them as a client. Since iNCOM is closely affiliated with both Facebook and Google, iNCOM might be the best resource for creating powerful ads to your landing page.
iNCOM offers 17 landing page templates for agents and offices. These templates have a variety of design options, so you can choose what you want to include on your landing page. For example, you can choose a map for visitors to browse listings, photos of listings for viewers to scroll through, or a landing page focused on your brand.
As soon as a reader inputs their email address or contact information, you should have an automated workflow ready for them. iNCOM makes this easy by offering multiple methods of collecting email addresses as well as a complete client management system. You can have your viewers register on your website to give them price updates, home valuations, and more.
A big part of many real estate professional’s success is using advertising to direct traffic to their landing page. Because iNCOM is an official partner of Google and Facebook, it has a high level of expertise when creating websites and ads that bring you the right traffic and turn them into paying clients.
iNCOM Customer Support
iNCOM offers a phone number, email address, and online form for you to contact them. Although it has normal business hours and not a 24/7 phone service, many of its users rave about the customer support they receive from iNCOM. In addition to the customer service, iNCOM also provides video tutorials on its website and regular webinars to make it easy for you to create the landing page of your dreams.
What iNCOM Is Missing
There aren’t any notable features or offerings that iNCOM is missing. It offers templates, advertising help and training, helpful customer service, a CRM, and many more. When you compare some of these features like its CRM to landing page builders like BoomTown, it may not offer quite as in-depth programs. However, if you are looking for the widest range of high-quality services at the most affordable price, iNCOM will probably be your top choice.
Placester: Best Real Estate Page Builder for Full Websites
Placester is a website software helping real estate professionals build effective landing pages as well as the additional pages that go beyond simple contact forms needed to produce a fully-functional and interactive real estate website. They offer packages from $99-$250 per month, so you can choose the package and price that fits you the best. Placester is the best landing page builder for professionals who want a full website design.
If you are a Realtor who is a member of the NAR, you can either choose the agent pro package for $99 a month or the broker pro package for $199. If you are not an NAR member, the agent pro package is $125 per month, and the broker pro package is $250 per month.
With each package, there is an additional one-time setup fee that matches your monthly payment. This means that for the agent pro package, you will pay $99 for set up as a member, and $125 as a non-member. For the broker pro package, the setup fee is $199 for NAR members and $250 for non-members.
Placester provides users with many beneficial features. It has many IDX website templates and a CRM and email software tool to help automate your customer workflow. You can also use Placester on its mobile app, and add tasks to your list so you can nurture your leads easily.
Placester offers a variety of templates for your overall website and your landing page. Almost, if not all, of the templates it offers are specifically-designed for an IDX website. While most professionals find having an IDX listing on every page of their website helpful, some may want to keep their landing pages much simpler. As a result, if you would like to have more template options outside of IDX, you may prefer Unbounce.
Similarly to iNCOM and BoomTown, Placester has a CRM connected to its website packages. Its CRM helps you to segment contacts and add notes to help you communicate with them more effectively. Additionally, you can email your leads directly from Placester and even use its email templates. You can even set up email blasts and drip campaigns for your leads.
On top of the most important capabilities offered by Placester, it also has some additional and very useful features. One is its mobile app, which is especially useful for real estate professionals who spend a lot of time traveling to different homes and buildings and aren’t near a computer all the time.
It also give you the ability to create a task list within your CRM, as long as you’ve connected the tool. This means you can set reminders to contact particular leads to complete certain tasks on time. Placester also provides templates and suggestions for you to start a blog and use content marketing as a lead generation tool. If this sounds like a foreign concept to you, it also have many resources to learn about content marketing and to make it easy.
Placester Customer Support
Placester has a phone number, an online form, and a live chat option to contact them. It is also active on many social media channels. However, even with these contact methods, some users have stated that it can be difficult to get in touch with Placester customer support.
What Placester Is Missing
If you compare Placester’s email software tool to other email software programs online, it does not offer as many features and capabilities. However, you may prefer the simpler method of contacting your leads, so this still may be the best choice for you.
What Users Think About Placester
There are many positive reviews for Placester stating that its website is effective and that the user interface is easy to use. However, there are some negative reviews from 2017 and 2018 which say that Placester customer service is difficult to contact and does not have much technical knowledge to help customers. It appears that Placester made improvements to this.
Luxury Presence: Best Landing Page Builder for Custom Marketing
Luxury Presence is a real estate website and landing page builder offering custom designs and marketing services like copywriting. In addition, its team of marketing professionals can take care of creating your real estate website and help you develop your online marketing strategies. Luxury Presence is best for real estate agents and brokers who want a custom website and professional marketing insights they can apply toward their lead generation strategy.
Luxury Presence Pricing
Luxury Presence does not offer flat rate pricing since it offers so many varied services and custom website design. Its pricing is specifically tailored to your personal website and the marketing services you need. You can call its customer service number during business hours to immediately talk to a marketing professional.
Luxury Presence Features
As a team of marketing professionals Luxury Presence does not offer any landing page templates for you to create your website independently. It works with you to create a landing page, automated workflow, and overall marketing strategy that will be the most effective.
Since Luxury Presence focuses on building custom websites and marketing solutions, there aren’t any available templates on its website. You can view its previous website designs under the “designs” tab, and see how its clients have found extreme success through partnering with Luxury Presence.
Luxury Presence will work with you to build a website that generates leads and automates your interactions with them. Even though all of the landing page builders on this list enable you to create automated workflows, Luxury Presence is the only one that will custom-build automations specifically for your business and your needs.
Luxury Presence unique offers many specific marketing services like copywriting, lead generation, SEO management, social media management, and video production. Although it is great to build a landing page and marketing strategy on your own, you will undoubtedly get a higher success rate if you are able to collaborate with marketing professionals.
Luxury Presence Customer Support
Luxury Presence has a phone number to contact and an online form. During weekdays, someone will answer the phone in a matter of minutes. You can also contact them through social media or just follow it for updates. Its customers rave about the helpful and extremely knowledgeable people at Luxury Presence.
What Luxury Presence Is Missing
Because Luxury Presence is made of a team of marketing professionals, it does not offer templates or do-it-yourself options. If you would rather build your real estate landing page without any assistance, you may prefer Leadpages or Placester.
What Users Think About Luxury Presence
Luxury Presence does not have many reviews online. However, there are customer testimonials on its website. The testimonials feature a variety of real estate professionals, and many of them state how easy it was to work with the Luxury Presence team and how they received a website and marketing strategy that fit them and created many new clients.
Unbounce: Best Landing Page Builder for Multiple Domains
Unbounce is a landing page platform that offers over 100 templates and allows you to build different call to action pages for multiple websites, which is especially useful for teams or brokerages utilizing personalized, or neighborhood microsites as part of their online marketing strategy. Landing pages cost between $79-$399 per month. Unbounce is best for real estate brokers who want to create multiple landing pages for different domain addresses.
There are three packages offered by Unbounce; essential, premium, and enterprise. Essential is $79 per month if billed annually and $99 if billed monthly. The premium package is $159 monthly if billed annually and $199 if billed monthly, and the enterprise package starts at $399 if billed annually and $499 billed monthly.
Unbounce offers the most real estate landing page templates online. Although its service doesn’t include a CRM or email management software, it makes it easy to connect your landing page with other online tools. It also offers the ability to manage multiple accounts, which is what makes Unbounce useful for brokerages.
Unbounce has hundreds of landing page templates for a large variety of industries, and more than 100 real estate specific templates. This is the highest number of template options from any of the landing page builders on our list.
Although Unbounce does not include a CRM or email software tool along with its landing page builder, it has plenty of integration capabilities. It makes it easy to connect with Google Analytics, Mailchimp, Zoho, Zapier, Salesforce, HubSpot, Calendly, and more.
Unbounce is one of the few landing page builders designed to be used by more than one user and more than one website. If you have a brokerage, it makes it easy to manage multiple users, clients, transfers, and more.
Unbounce Customer Support
On the “contact” page, you’ll see a few different options. Since it doesn’t offer a phone number, the quickest way to contact Unbounce with immediate questions is through its live chat, which is available between 5 a.m. to 4 p.m. Pacific time. You can also fill out its online form for them to call or email you back.
What Unbounce Is Missing
Unbounce does not offer additional marketing strategies or have a CRM connected with their service. If you want a landing page builder that can also help you build traffic through advertisements, iNCOM would probably be a better fit for you.
What Users Think About Unbounce
Unbounce has a very high rating of 4.6 on Capterra. Customers have said that Unbounce’s customer service is extremely helpful and that this platform allows you to customize your website more easily than many others, even if you have no website experience. However, even happy customers noted that it can take some time to get used to this platform.
BoomTown: Best Full-Service Real Estate Landing Page Builder
BoomTown is the combination of a real estate website builder, CRM, and lead generation tool. They offer full-service websites for between $800-$1750 per month. Since BoomTown consolidates multiple online marketing tools, it is the best choice for real estate professionals and brokerages who want full-service landing pages and lead management tools in one location.
BoomTown has four different packages listed on its website, but you have to speak to its sales team to determine the actual price your team will pay. This is because its pricing is very dependent on each business and service included. However, customer service estimates that you can expect to pay between $800-$1750.
BoomTown offers website and landing page themes, even though you can’t view them until you are enrolled. This software program can help you manage leads and automate workflows easily, and they offer a free resource library to help you learn more about lead generation.
BoomTown offers website themes for you to choose and personalize, but you cannot access or view them until you are enrolled. Since BoomTown specializes in lead generation, you can be sure that all of its landing page templates have been tested and proven to help generate leads.
As a lead management tool, BoomTown will make automating your customer workflow and follow-ups clear and easy. Since its in-depth CRM is directly connected to your website, you will have access to analytics to show how viewers are browsing on your website and help you communicate with them accordingly.
BoomTown offers a free resource library with blog posts, downloads, videos, templates, and even events. If you’re not sure if BoomTown is right for you, you can utilize these free tools and read its marketing tips to help you determine if it can help your business grow.
BoomTown Customer Support
You can contact BoomTown by phone, email, or online form. If you call them during business hours, you can talk to someone almost immediately. BoomTown is similar to Luxury Presence in that it is a team of professionals that can help you with a custom strategy, so its customer service is known to be very helpful.
What BoomTown Is Missing
BoomTown specializes in lead generation and lead management, so it offers the highest level of tools available. However, it does not offer lower-priced options for individual sales agents and do not focus on running advertisements. For ad management or individual landing pages, iNCOM or Placester would probably be a better choice.
What Users Think About BoomTown
BoomTown has a rating of 4.6 on Capterra and on Software Advice. Most users raved about how the capabilities of BoomTown saved them time and effort and helped grow their business. Some users said that the biggest con was the steep price.
Leadpages: Best Landing Page Builder for Customer Support
Leadpages is a landing page builder offering many tools to create an effective funnel as well as a podcast, a help center, and more avenues of training. Packages range in price from $25-$321 per month. Leadpages, therefore, is the best landing page builder for real estate professionals seeing the highest level of customer support.
There are three different packages offered from Leadpages: standard, pro, and advanced. When you choose to pay annually, the standard package is $25 per month, the pro package is $48, and the advanced package is $199. If you pay monthly, the prices increase to $37, $79, and $321 per month.
The standard package of Leadpages is the only landing page builder on our list that is less expensive than iNCOM. If you’re looking for the most affordable option, you have to evaluate the services in each package to decide which one is best for you.
You can use the templated offered by Leadpages for any page on your real estate website. You can also create an automated workflow by integrating third-party apps with Leadpages, but they don’t offer their own CRM. If you want to use Facebook ads, Leadpages offers a very helpful tool.
Leadpages has hundreds of templates for all of your website pages, but only seven specifically for real estate. However, you could use one of their real estate landing page templates, and use a completely different template for the other pages on your website, like your “contact” and “about” pages.
Leadpages does not have a CRM or email marketing software attached to it, but it does allow for integrations with many of the leading software programs. If you would prefer for your landing page builder to be connected with a full CRM, you might prefer BoomTown, iNCOM, or Placester.
Leadpages also offer a Facebook ad tool in addition to your Facebook ad manager. This tool helps you build a beautiful ad, gives you resources to target it correctly, and gives you analytics. If you were planning to utilize Facebook advertising but wanted to avoid hiring an ad manager, this tool will benefit you.
Leadpages Customer Support
Even though Leadpages has a highly rated customer support, it doesn’t offer a phone number or an email address. Instead, you can fill out the form on its website. However, it blows other competitors out of the water when it comes to training. It offers a Facebook group for support, a full support and FAQ page online, a community help center, a podcast, webinars, and a blog.
What Leadpages Is Missing
Even though Leadpages has a tool to help you with Facebook Ads, it doesn’t have any tools to increase the effectiveness of Google AdWords campaigns. If you are looking for a landing page builder that is partnered with Google as well as Facebook, iNCOM would be the choice for you.
Leadpages also doesn’t have a large library of real estate-specific website pages. Although the options it does have are beautiful, you may want to check Unbounce for many more template options.
What Users Think About Leadpages
Leadpages has a 4.4 rating on Capterra. Almost all of the cons its users gave were technical issues, but they also stated how Leadpages’ interface was extremely user-friendly. Even if you are not familiar with website building at all, Leadpages makes it easy to create the website you’re envisioning.
It can be extremely overwhelming to grow your real estate business online. Creating a website and building a powerful online presence takes many hours of work. However, using the right website and landing page builder can make the process easy. In order to help, we evaluated a dozen landing page builders and chose the top six based on capabilities, templates, integrations, price, and customer support.
With all those criteria in mind, iNCOM is our choice for the best overall landing page builder because of its affordable prices and large range of services and capabilities. Its real estate-specific website templates make it easy to create a great website, and its partnerships with Facebook and Google will help you drive traffic to your site and generate leads.