Are you looking for inspiration to bring something new to your marketing campaigns this year? Want to know what the big emerging trends will be that your company could be at the forefront of? Or even want to gain a basic understanding of what marketing actually is? We’ve put together this list of the best marketing blogs from around the web.
Our aim with putting together this list is to showcase thought leaders in the marketing field. We wanted to provide you with valuable insights and up to the minute marketing news, and each blog featured here does this with their own unique spin and perspective.
The Best Marketing Blogs of 2017
Editor/Primary Writer: Vanessa Rombaut
Favorite Recent Article: 9 Marketing Automation Tools for SME’s Recommended by Marketers: Just like the title says, PieSync asked a whole bunch of marketers what their favorite marketing tools are and came up with this great list.
About the Blog: PieSync is on a mission to help SMEs grow their business. Their blog covers a variety of topics from email marketing to marketing automation. They’re big on productivity and helping businesses save time so they can focus on what they do best: growing their business!
Editor/Primary Writer: Editor: Felicia Crawford; Primary Writers: Rand Fishkin, Dr. Peter J. Meyers, Miriam Ellis
Favorite Recent Article: Mastering the Owner Response to the Quintet of Google My Business Reviews: You don’t have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
About the Blog: The Moz Blog has a lot of useful content centered around how to best leverage the web to market your business. Some information deals with general website issues, such as whether you should use relative or absolute URL’s for your site pages. Other posts, deal specifically with how to leverage an individual product/service for your business marketing, like their article on using Buzzsumo to generate content ideas. Whatever your online marketing need, odds are Moz has an article that will help you out.
Editor/Primary Writer: Meryl Ayres
Favorite Recent Article: Why Every Customer-Facing Employee Needs a Video Email Signature: Customer Success Coach at Wistia, Margot da Cunha, explains why video email signatures are such a game-changing tool for customer-facing teams. She includes examples of videos Wistia has made, and walks through the entire production process.
About the Blog: The Wistia Blog is home to actionable video and marketing tips and the occasional over-the-top product announcement. Wistia aims to teach, delight, and inspire their readers to do something, whether that means making your first video with an iPhone or changing your video marketing strategy.
Editor/Primary Writer: Marta Bright
Favorite Recent Article: Content Mapping as A Road Map for Success: This post is about what online content a business should provide for information seekers and how you can ensure that your potential buyers find what they want.
About the Blog: The Insightly blog is dedicated to providing relevant, fresh, and easy to consume content for small business owners seeking to understand the benefits of using a CRM platform, and who want to better understand specific business growth strategies such as building out a sales pipeline, leveraging social media to build brand awareness and better connect with their customers.
Editor/Primary Writer: Ivana S. Taylor
Favorite Recent Article: The Best Survey Tools for Small Business: This article is roundup of the best (and cheapest) online survey tools that small business owners can use to collect customer feedback.
About the Blog: DIYMarketers creates a variety of content focused on helping small business owners find creative and low cost marketing ideas that they can quickly put to use in their business. If you’re not pulling in as many customers, follow this process to tweak your marketing message or maybe you’ve got a big presentation coming up and you’re looking for a presentation tool that will knock them off their feet, DIYMarketers has you covered.
Editor/Primary Writer: Gee Ranasinha
Favorite Recent Article: Most Business Marketing Advice is Wrong: This article looks at how most advice from so-called “marketing gurus” isn’t worth the blog platforms they’re written on. That’s because most advice has little basis in reality and is merely regurgitation of everyone else’s marketing articles based on hopeless, flawed, and ineffective ideas.
About the Blog: In order to compete at both a local and global level, today’s small business needs to implement smarter, customer-driven buying experiences if they’re to remain relevant in the minds of their audience. The KEXINO Marketing Blog provides thoughts, opinion, tips, and advice for start-ups and small businesses looking to develop meaningful and shareable experiences that increase awareness, reputation, trust and sales.
Editor/Primary Writer: Eric Sachs
Favorite Recent Article: Top Annoying Social Media Habits to Avoid: These days having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. These are the worst habits Sach’s Marketing Group has seen brands committing regularly across social media – and why they need to stop.
About the Blog: Eric Sachs is an SEO expert who started his career in internet marketing over 10 years ago. After opening his own digital marketing agency, Sachs Marketing Group, he realized he wanted to use the industry know-how he’d collected to help more people. From there, a blog was created with the goal to be of service to business owners, helping to better position them in the eyes of their audience.
Editor/Primary Writer: Editor: James Scherer; Primary writers: Kevin Ho, Carlo Nathan, Jordan Lore
Favorite Recent Article: 100 Marketing Growth Hacks Learned from 5 Years as a Startup: This article takes a complete look at every growth hacking strategy Wishpond has used to grow their business with examples and actionable tips for implementation.
About the Blog: The Wishpond blog delivers comprehensive guides on digital marketing. They write on everything from social media to email, lead generation, site optimization and marketing automation. They publish three to five times a week and pride themselves on long-form, complete walkthroughs for businesses of all sizes.
Editor/Primary Writer: Emil Kristensen
Favorite Recent Article: The Ultimate Exit-intent Guide To Convert Abandoning Visitors: This blog post covers every single aspect of the exit-intent technology. It includes how-to guides and lots of examples and best practices for exit-intent.
About the Blog: The Sleeknote blog was created with the aim of providing unique and informational content to fellow ecommercers, and share everything they learn with like-minded marketing geeks. The writers strive to make every piece of content educational and full of easy implementable tips and tricks that all ecommerce businesses can make use of.
Editor/Primary Writer: Ramsay Taplin
Favorite Recent Article: How to Get Google to Send You 119,717 Visitors Each Month: A complete guide on how to replicate a tried-and-tested content strategy for your blog that allows you to maximize your exposure on Google in a way that please both readers and search engine algorithms and leads to a lot more traffic.
About the Blog: In his first year of college, Ramsay was lucky enough to sell a blog for 5-figures and since that time he’s been running blogs and online businesses with the goal of making an income from home and avoiding a “real” job. Blog Tyrant was set up as a place to share blogging, SEO, and online marketing strategies that have worked for him in the hope that they work for you too. He tries to only cover topics that he is personally experimenting with.
Editor/Primary Writer: Ash Read
Favorite Recent Article: The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report: The State of Social Media Report summarizes a survey of over 1,200 marketers helps predict what the future of social media will look like in 2017 with actionable takeaways and strategies for social media marketers.
About the Blog: A marketing blog by Buffer with a focus on helping business owners and marketers understand and leverage social media to their benefit. Filled with well-researched guides and the latest social media changes, the Buffer blog aims to keep it’s audience well-informed and using the best marketing strategies.
Editor/Primary Writer: Andrew Peron
Favorite Recent Article: The Ultimate Guide to Developing an Actionable SEO Audit: UpCity built this SEO auditing guide as a resource for SMB business owners who want to learn the basics of improving their website presence. Most guides are geared towards technical experts; this guide is unique in its tailoring for business owners.
About the Blog: UpCity’s inbound marketing blog provides weekly & monthly news, guides, and educational resources on a variety of topics that influence SMB digital marketing. They aim to focus their content to be accessible to a wide audience that ranges from beginners and novices in digital marketing, to agency owners and decision makers looking to further their skill set and education. They also feature valuable resources from other industry leaders around the web every week in their weekly marketing roundup.
Editor/Primary Writer: Jayson DeMers
Favorite Recent Article: SEO Link Building: The Ultimate Step-By-Step Guide: This article provides the complete guide to effective link building, from the latest methods and strategy for SEO link building to the major link building options that marketers and business owners have today.
About the Blog: AudienceBloom is the leading content marketing and link building agency. Their blog provides the latest methods to improving organic search visibility and the latest trends in digital marketing that impact website marketing.
Editor/Primary Writer: Bonnie Harris
Favorite Recent Article: 7 Best Tools for Visual Marketers: As marketing becomes increasingly visual, we all need tools that help us get past the challenges of simple graphic design, to reinforce our messaging. This post lists the easiest, fastest tools for creating strong visuals quickly and inexpensively.
About the Blog: The Wax Marketing blog provides tips, techniques and commentary on the evolving landscape of integrated marketing communications for small to medium-size businesses, plus overall advice for the new entrepreneur as well. The blog is entering its 10th year and is the work of integrated marketing communications expert Bonnie Harris, whose mission is to demystify marketing for the growing business. Experts are also welcomed to provide relevant guest posts.
Editor/Primary Writer: Ian Cleary
Favorite Recent Article: The Social Media Analytics Compass – A guide on what and how to measure: This provides a unique framework to follow on what you need to monitor using social media analytics. It also provides a range of tools Razorsocial has reviewed. Their frameworks help people understand all areas they need to consider for a particular topic.
About the Blog: Razorsocial provides a marketing technology blog that specializes in social media and content marketing. Their focus is to show businesses tactics they can implement using relevant tools. They provide very practical and actionable content.
Editor/Primary Writer: Carly Stec
Favorite Recent Article: 15 Hidden Instagram Hack & Features Everyone Should Know About: To help beginners and advanced Instagram users alike familiarize themselves with the platform, Hubspot have put together a list of 15 of the lesser-known tips and features Instagram has to offer. Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the ecommerce industry, or an individual looking to take your Instagram game to the next level, there are tips and features in here for you.
About the Blog: HubSpot’s Marketing Blog – attracting over 2 million monthly readers – covers everything you need to know to master inbound marketing.
Editor/Primary Writer: Ann Handley
Favorite Recent Article: Your 2017 Marketing To-Do List: This post looks at marketing strategies for your company in 2017 and uses a simple infographic to illustrate what should be on your agenda in the coming months.
About the Blog: MarketingProfs is marketing’s go-to source for all things marketing: from digital trends (content, SEO, social media, AI, VR) to marketing fundamentals like pricing, segmentation, and strategy.
Editor/Primary Writer: Jonny Ross, Helen Robinson, Daniel Dudley
Favorite Recent Article: 99 top tools for digital marketing strategy and ROI: Jonny Ross shares his favorite tools for planning, running and measuring effective digital campaigns. Their most popular blog of the year, arising from Jonny’s workshop Amazing Tools for Social Media Strategy & ROI delivered at the UK’s biggest business week, Leeds Business Week 2016.
About the Blog: The JRC blog focuses primarily on leveraging digital marketing vehicles, specifically social media, to increase your business presence and brand online. It deals with a variety of topics, from how to grow your email marketing list to website content creation ideas, digital tech innovations, and search engine optimization for businesses.
Editor/Primary Writer: Monica Montesa, Elisabeth Willits, Olivia Dello Buono
Favorite Recent Article: Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing: Email marketing is one of the most effective tools a small business owner can have at their disposal – and this post dives into how you can maximize its potential and successfully grow with email. In it, you’ll learn how to apply the marketing funnel to your email strategy and nurture subscribers from the early awareness stage all the way to brand advocacy.
About the Blog: The AWeber blog is the go-to resource for small business owners and entrepreneurs who want to learn how to use email marketing to grow their community and business. You’ll find advice from that covers everything like building and maintaining an email list, what to write in your emails, optimizing your strategy, email automation and more. If you want your email marketing to reach it’s full potential, you’ll want to take a look at AWeber’s blog.
Editor/Primary Writer: Ron Sela
Favorite Recent Article: 7 Brand Advocacy Campaigns that Rocked Social Media: The virtual world has changed the traditional word-of-mouth approach to advertising, and nowadays social media is the stomping ground where brands fight for territory, loyal customers, and their place on the social media front. Competition is fierce, and every brand wants to be at the forefront, which means that creativity and stepping outside the box when creating brand advocacy campaigns is a necessity.
About the Blog: RonSela.com is the home for influencer marketing strategies for B2B content marketers Influencer outreach is about reaching out and connecting with other bloggers to help improve your brand by enhancing the content that you are currently producing. Launching a blogger outreach campaign requires effective planning.
Editor/Primary Writer: Mike Allton
Favorite Recent Article: What’s Happening To Vine?: Vine shutting down was one if the biggest news stories in digital marketing in 2016 and The Social Media Hat was one of the first to cover it. This article goes through the ins and outs of why the decision was made and what Vine users could do to ensure they didn’t lose their content.
About the Blog: The Social Media Hat is an award-winning blog focused on helping businesses and marketers understand Content Marketing. Blog content, social media activity and email marketing are taught in ways that businesses can understand, enabling them to generate traffic, leads and sales for themselves.
Editor/Primary Writer: Rachel Strella
Favorite Recent Article: 5 Social Media Rules of Thumb: If you’re just getting started with social media marketing then this is the post for you. This post goes through the basics of social media that everyone needs to adhere to to be a success and gain a strong and engaged following.
About the Blog: The Strella Social Media blog focuses on online marketing, social media, business and entrepreneurial tips and advice. They have a down-to-earth approach that’s relatable to anyone, in any industry with any level of marketing and social media knowledge.
Editor/Primary Writer: Adam Tanguay
Favorite Recent Article: Depressed Entrepreneur? Taking Care of Business and Yourself: The stress and requirements of running your own business can weigh heavy on an entrepreneur. With this extra pressure entrepreneurs can be susceptible to depression and other serious health concerns. This article takes a deep dive into the ways you can stay positive and overcome these obstacles with advice from successful entrepreneurs who faced problems with depression head on while growing a business.
About the Blog: The Weebly Inspiration Center features experts from around the world sharing what they’ve learned about starting and growing big ideas. From web design and digital marketing to research on small business taxes and tips for managing your time and business psychology, the Inspiration Center was built to provide a resource for anyone building a business and doing what they love.
Editor/Primary Writer: Editor: Ryan Malone; Writer: Dave Kerpen
Favorite Recent Article: 7 Secrets of Facebook Marketing for Small Businesses: The days of marketing your small business on Facebook without advertisements have been cut short. It’s time to pay to play. What does that mean? In order to get seen, find new fans, and grow sales, you’ll have to start investing money into running Facebook ads and sponsored posts.
About the Blog: Dave Kerpen has a growing passion for helping small businesses and is on a mission to transform small businesses into #LikeableBusinesses. Most small businesses know social media and marketing are important however most just don’t know where to start or do not have the proper training. Likeable Local’s Blog true purpose is to help provide education and guidance on power of social media and word of mouth marketing.
Editor/Primary Writer: Zoe Summers
Favorite Recent Article: Things You Need To Know About Social Media Security: While social media is a powerful tool for online businesses, it is also a source of security risks if not managed carefully. This article aims to list the top social media risks that every entrepreneur needs to be aware of.
About the Blog: The Mass Planner blog is a comprehensive resource for social media and internet marketers. You can find everything you need to know about how to be successful on the most powerful social media platforms. The Mass Planner blog is constantly updated with the latest and most performing marketing strategies. You can also find extensive tutorials and step-by-step guides. So if you are serious about your online presence you need to follow their blog.
Editor/Primary Writer: Don Purdum
Favorite Recent Article: The Ultimate Google Hack to Increasing Organic Traffic and Conversions: This article looks at a 4-Step process to influence Google through a relevant message and increase organic traffic and conversions.
About the Blog: UnveilTheWeb.com provides informative and easy to read articles that will help brands become successful by unleashing the potential of digital marketing into your marketing strategies and initiatives.
Editor/Primary Writer: Various Writers
Favorite Recent Article: Case Study: Local Content Marketing: This post looks at how there was a 3,663% difference between blogging and local content marketing for a client in 2016. Proving value through blogging provided a critical boost for awareness and built credibility within an organization for future, more ambitious strategies.
About the Blog: Workshop Digital is a digital marketing firm in Richmond, VA that believes in accountable, measurable results achieved through custom digital marketing strategies created by real people. The blog is a contribution of all employee efforts, primarily focusing on industry trends while also highlighting cultural events and happenings internally.
Editor/Primary Writer: Director of Editorial: Russ Henneberry; Managing Editor: Lindsay Marder
Favorite Recent Article: DigitalMarketer’s 101 Best Email Subject Lines of 2016 (…and 5 free tools you can use to amplify your email marketing): Since 2013, the DM team has rounded up their 101 best email subject lines of the year (plus another yearly bonus), and published them in this post, along with open rate, CTR, and an analysis of what made them work. They also pull everything to together in a PDF so their readers can swipe it for use anytime.
About the Blog: The DigitalMarketer blog is a platform for business owners and marketers to access up-to-date content featuring strategies, case studies, and tactics geared towards driving traffic, boosting conversions, and increasing engagement. Their posts share real data and actionable specifics that allow our audience to improve their businesses in scalable and varying ways.
Editor/Primary Writer: Amanda Durepos
Favorite Recent Article: Why We Started Treating Blog Posts Like Campaigns (and You Can Too!): You’ve likely read that in order for your blog to be successful, you need to publish often, but industry experts are now saying that with blogging, less is more. Unbounce are taking a new campaign-like approach to blog posts and it’s paying off. This piece reports on how they got epic results from just one blog post, and how marketers can do the same.
About the Blog: The Unbounce blog speaks to an audience of advanced digital marketers who want to learn about conversion rate optimization, landing page optimization, copywriting, design, PPC, content marketing, social media and email marketing — with the ultimate goal of empowering our readers to run more successful and delightful campaigns. They pride themselves on their in-depth content that is both actionable and entertaining.