An order management system streamlines ecommerce fulfillment by connecting one or more online stores and sales channels to a central inventory and shipping portal. We looked at the most popular options and rising stars and decided to review Orderhive, Ordoro, and Sellbrite. These companies covered the range for small businesses in terms of price, fulfillment tools, and integrations. Read on for our comparison and review of these three options, as well as our top recommendations.
Best Order Management System for Small Businesses: Orderhive
Orderhive grabbed the number one spot in this guide since it delivers a complete set of order management and fulfillment tools starting at just $49.99/mo. The closest competitor’s starting price is four times that at $199/mo. Plus, for that low price, you get full access all of Orderhive’s superb management tools, excellent on-the-spot customer service, and plug-and-play integrations with the top online selling platforms. No wonder users consistently give Orderhive 4+ stars in reviews.
Order Management System Comparison Table: Orderhive vs. Ordoro vs. Sellbrite
|Price/mo. for Recommended Plan|
15-day Free trial
15-day Free trial
14-day Free trial
|Free Trial||15-day Free trial||15-day Free trial||14-day Free trial|
|Ease of Setup & User Interface||Easy||Easy||Easy|
|Number of Users on Recommended Plan|
|4 (recommended plan)|
14 (total available)
|3 (recommended plan)|
14 (total available)
|15 (recommended plan)|
11 (total available)
|Order Management & Drop Shipping|
|Full suite of tools to import, fill, track, and assign orders from all sales channels, plus manual-entry orders||Full suite of tools to import, fill, track, and assign orders from all sales channels, plus manual-entry orders||Full suite of tools to fill, track, and assign orders from all sales channels. Does not have manual entry order screen|
|Fulfillment Partner Integrations|
|Fulfillment by Amazon (FBA)|
Custom API available
|Fulfillment by Amazon (FBA)|
Plus various others via Open API
|Fulfillment by Amazon (FBA)|
Plus various others via Open API
|Manage stock, variables & sync counts to sales channels||Manage stock, variables & sync counts to sales channels||Push product listing data to sales channels from one central inventory, plus sync counts to sales channels|
|Multi-Warehouse & Stock Management Tools|
|Full suite of multi-warehouse management and stock locator tools||Full suite of multi-warehouse management and stock locator tools||Full suite of multi-warehouse management and stock locator tools|
|Compare rates & print labels from dashboard or using ShipStation or EasyPost.||All shipping tools built-in to compare rates & print labels from dashboard||Compare rates & print labels from dashboard or using ShipStation or Shippo|
|QuickBooks, Xero & FreshBooks||QuickBooks & Xero||None, CSV export supported|
|24/7 Phone, Email & Online Form Support||Phone & Email Support|
Mon-Fri, 9am-6pm CT
|Phone support by scheduled call, Email & Online Form Support|
Best Order Management System for Small Businesses: Orderhive
We recommend Orderhive as the best order management system for small businesses because it offers the lowest-priced full-feature plan of any we found. At $49.99/mo., you get their full suite of order, inventory, purchasing, warehousing, and drop ship features, which really is quite a deal. You also get two integrations, which can be selling channels and/or shippers, your choice. Though the integrations are limited at the base plan, the order management features are superb. Even a startup website can afford and benefit from Orderhive’s cutting-edge productivity tools from day one.
None of the other order management systems I reviewed come close to this value. That said, for this guide, I actually used Orderhive’s next level $99.99/mo. plan for comparisons since it’s a closer match to our other top picks’ entry-level plans.
With the $99.99 plan’s four integrations, you can easily sell on two different channels, say on your website and on Amazon, and connect two shippers, like UPS and USPS, to print labels straight from Orderhive. Or, you can sell on three websites or marketplaces and use ShipStation as your fourth integration to ship with all carriers. There are many ways to build a multichannel sales and fulfillment solution that meets every need and keeps monthly costs low using Orderhive.
In end-to-end order fulfillment features, Orderhive performs every key function a busy ecommerce shipper needs. But there’s one place in particular where it tops the competition and two where it falls short of our other contenders:
Orderhive beats both Ordoro and Sellbrite in: Manual & Phone-in Orders
You can take a manual or phone order and process a credit card payment with Orderhive’s Stripe integration. Of our top three, it’s the only one that integrates directly with a payment processor. This is a big plus if you take lots of phone orders, special orders, or sell products not listed on your selling channels.
Orderhive falls short in: Multichannel Product Listings & Fulfillment Partners
Orderhive syncs inventory with all of its integrated selling channels, but it doesn’t do what Sellbrite does so beautifully: push product listings to all sales channels from a central database. Sellbrite beats Ordoro here, too.
Orderhive also is missing the elegant open API feature that Ordoro offers. So connecting Orderhive to fulfillment partners will likely require costly custom work, whereas its included at no extra cost with Ordoro.
There are a few other places where Orderhive pulls ahead or drops behind the others, and we’ll detail those below. However, these are the most notable, devilish details that might affect your operation.
Best Order Management System for Multichannel Sellers with Dropship & Fulfillment Partners: Ordoro
Ordoro is our top pick for any seller looking to combine a number of selling and order fulfillment methods. Of the three, only Ordoro lets sellers easily connect with outside fulfillment partners through Open API. Add this to Ordoro’s stellar shipping tools, multichannel integrations, and inventory features, and you have a complete end-to-end fulfillment system that connects many partners and fulfillment functions seamlessly.
Ordoro easily matches our other picks in end-to-end order and fulfillment management features, but it doesn’t have a low-cost entry plan like Orderhive offers. Ordoro starts at $199/mo., though that’s still less than Sellbrite’s lowest monthly plan of $220.
That said, Ordoro’s consistently high user ratings prove that few small business owners find fault with Ordoro, even at $199/mo. This plan supports 700 orders per month, two sales channels, and all shipping carriers. For some businesses, this tops Orderhive four integrations at $99.99/mo., but for others, 700 orders per month may be limiting. So it really comes down to what you need for your business and budget.
In comparison, Ordoro offers some standout features over the competition, but falls short in a few areas, too:
Ordoro Beats Orderhive and Sellbrite in: Shipping Savings
Ordoro has a top-notch shipping system that includes a deeply discounted USPS flat-rate program. The others offer discounted USPS commercial rates, but only Ordoro offers the flat-rate program. If you ship with USPS, this detail might be what makes Ordoro the right fit for your business.
Ordoro falls short in: Credit Card Processing & Multichannel Listings
Unlike Orderhive, Ordoro doesn’t connect with a payment processor. While you can add a manual order to Ordoro, you can’t process a credit card. This means you have to run the payment through your payment provider’s virtual terminal. If you take a lot of phone orders, this can be a problem. A simple go-around is entering phone orders on your website. But if you take special orders for items not listed online, this doesn’t work too well.
Like Orderhive, Ordoro syncs inventory across all sales channels beautifully. But it doesn’t let you actually publish product listings to sales channels from one central database. Of our three, this is where Sellbrite really shines.
Best Order Management System for Multichannel Sellers with Large Inventories: Sellbrite
Sellbrite is our top pick for multichannel sellers because, of the three, it’s the only one that lets you upload and control product listings on all sales channels from one central dashboard. The other two just sync inventory numbers to sales channels. With them, you have to enter and maintain products on each individual channel yourself. But not with Sellbrite.
Starting at $220/mo., Sellbrite has the most expensive starter plan of the three, but if multichannel selling is your focus, it’s a value. For managing products on your website, plus on Amazon, eBay, Etsy, and more, Sellbrite simply hits it out of the park. From your Sellbrite dashboard, you can actually add and remove items on different sales channels to your heart’s content. Compare that to the time you’d spend entering and managing listings yourself on every sales channel, and Sellbrite is downright cheap.
With numerous positive customer reviews, it seems we’re not alone in loving Sellbrite. They say it was built with the multichannel seller in mind, and it shows; from snazzy listing controls to its full suite of order, fulfillment, and shipping tools. If you sell across multiple platforms, Sellbrite will make a huge difference in your life.
You get a lot with Sellbrite’s entry-level $220/mo. plan, but the best deal is $295/mo., which gives you a whopping 15 sales channels, plus every bell-and-whistle Sellbrite offers. If volume multichannel selling is your goal, this is a terrific value. But it does come at a much higher monthly cost than the others.
Moving beyond stellar multichannel listings, there are a few areas where Sellbrite’s features fall short of our other two:
Sellbrite falls short in: Manual Orders & Product Bundling
Like Ordoro, Sellbrite doesn’t let you process credit cards and doesn’t have a way for you to enter a manual order in its dashboard. Your only option is entering phone orders on your website, which probably works fine for many sellers.
Sellbrite also falls short in an inventory feature that our other top picks handle well: product bundling/kitting. This inventory tool lets you track individual items that make up a larger item, like sets, gift baskets, and assembled-on-order goods. Orderhive and Ordoro both support this specialty inventory feature.
Here’s where we look for the devil in the details. Sure, Sellbrite falls short in a few features and definitely has a higher starting cost. However, it’s the best-priced order management system on the market that pushes listings onto your sales channels. If multichannel power-selling is your goal, and things like product bundling are non-issues, then you should seriously consider Sellbrite.
How We Evaluated the Companies
Most order management systems, including our top picks, deliver on key requirements very well, including:
- Integrate with top commerce platforms, marketplaces, and shipping providers
- Automatic and one-click order import options from all selling channels
- Sync inventory levels across all sales channels
- Update shipment tracking information to all sales channels
- Compare rates for shippers and print shipping labels
- Operate using cloud-based software on mobile-friendly sites
- Automate drop shipping tasks across various suppliers
- Handle stock purchasing, receiving, and tracking
- Manage inventory and orders across single and multiple warehouses
- Integrate with Fulfillment by Amazon
- And much, much more
These are everyday things that we expect from any decent order management system nowadays. But as it’s said, the devil’s in the details, and that’s certainly true when you‘re looking for sales, order, inventory, and warehouse management tools to fit unique needs.
I spent the past 16+ years testing and implementing systems for my own ecommerce store, and have had to weed out many a devilish detail. One package might be perfect, but it doesn’t let you enter and process payments for phone orders. Yikes! Another does everything except print warehouse pick tickets with scanner barcodes. Dealbreaker! Little things like that can ruin your workday, and those fine details often are what sets these systems apart.
So that’s where I got picky. I drilled into all the gory details and listed each and every one throughout our in-depth review. As you read, think about your business’s daily workflow and check off how each pick’s features meets your specific needs. By the end of this guide, you should have a clear idea of which details are most important to you, and which system offers the closest fit.
In-Depth Review: Orderhive vs. Ordoro vs. Sellbrite
Each of our top picks defines their plan pricing in a different way. For our comparison in this guide, I used the plans that best-matched the other pick’s features. But there’s really no perfect apples-to-apples price comparison when reviewing order management systems. Features simply vary too much between each provider and plan.
To decide which provider, plan, and price is best for your operation, I recommend checking off the features that are most important to your workflow. The pricing details listed below the chart are a good place to start. We also highlight the most commonly used management features throughout the rest of the guide, so you can see what each does or doesn’t offer in more detail.
All of our top picks provide free setup assistance via phone, plus each offers a free trial too, no credit card required. I definitely recommend using this. After all, why kick the tires when you can take each out for a two-week test-spin?
Here’s how our top picks stack up price-wise:
|Price/mo. for recommended plan||$99.99/mo.4 Integrations; Channels or Shippers5 Users4000 Orders/mo.||$199/mo.3 Sales ChannelsAll ShippersUnlimited Users700 Orders/mo.||$295/mo.15 Sales ChannelsAll ShippersUnlimited Users500 Orders/mo.|
|Range - all plansSee details below||$49.99 - $249.99||$199 - $499||$220 - $1500|
|Free trial||15-day Free trial||15-day Free trial||14-day Free trial|
Here is a look at Orderhive’s many plan/price levels and key features:
Here is a look at Ordoro’s plan/price levels and key features:
Here is a look at Sellbrite’s plan/price levels and key features. We used the Premium plan in our comparison since it best matched the management features of our other two picks. You may not need the Premium features for your particular business. If so, Sellbrite can start as low as $220/mo. With Sellbrite, you can select different orders-per-month quantities for different monthly fees, too. See their plan pricing tool in action here.
Online Sales Channels & Marketplaces
Each of our top picks sync orders, inventory counts, and shipment tracking with numerous top sales channels. Many of these tasks can be set to be automatic or performed manually, whatever your preference. In addition to online sales channels, all three of our top picks integrate with a point-of-sale (POS) systems to let you tie your multichannel sales to in-store and mobile sales if needed. Find specific details on each below.
Each of our top picks offers slightly different integrations, but all connect seamlessly with the biggest names in online selling, including:
Each of our picks offers a few additional platforms and channels as well. See the links below for complete sales channel listings.
There are two major differences in our top picks’ multichannel features:
- Only Sellbrite pushes product listings onto web stores and marketplace sales channels
- Only Ordoro & SellBrite offer Open API connections to additional selling platforms
Here’s a look at our top picks’ multichannel features in detail:
|Total Store & Selling Platforms Supported||14 - See All|
14 - See All
|11 - See All|
|Open API Integrations to Selling Platforms||No -- But custom API available with extra charges|
Yes - Learn more
|Yes - Learn more|
|Sync Inventory & Price Sync||Yes||Yes||Yes|
|Push & Update Product Listings to Channels||No||No||Yes|
|Update Ship Status & Tracking Info to Channels||Yes||Yes||Yes|
|POS Integrations||Yes - Vend||Yes - Shopify POS & QuickBooks POS for Shopify & QB users||Yes - Shopify POS for Shopify users|
|Learn More||Learn More|
Each of our top picks handles order management beautifully at every stage. All three have an intuitive dashboard that lets you view, tag, note, and process orders as needed. Plus you can print a variety of paperwork like invoices and packing slips, and send orders on for fulfillment in your own warehouse, via drop-shipper warehouses, or third-party fulfillment partners.
Each provider lets you do this in a slightly different way, but the important thing to know is that each offers a complete suite of order management tools that help you run efficiently.
There are only two major difference in our top picks’ order management features:
- Only Orderhive supports credit card payments for manual or phone orders
- Only Ordoro & SellBrite offer Open API to connect to a variety of third-party fulfillment partners
Here’s a look at our top picks’ order management features in detail:
|Auto Order Import From Sales Channels||Yes||Yes||Yes|
|Enter Manual Orders||Yes - Learn More|
Yes - Learn More(But no credit card processing)
|Batch Print Invoices & Packing Slips||Yes||Yes||Yes|
|Dropship Orders: Remote User Login & Automatic Purchase Orders (POs)||Yes - Learn More|
Yes - Learn More
|Yes - Learn MoreAssign vendor logins and use the multi-warehouse feature|
|Route Orders to Fulfillment Vendors||Amazon FBACustom API Available||Amazon FBA plus 3rd-party fulfillment partners via Open API|
|Track & Fill Backorders||Yes||Yes||Yes|
|Split Orders Between Shipments or Fulfillment Providers||Yes||Yes||Yes|
|Return Management Authorizations (RMA)||Yes||Yes||Yes|
|Email Order Status to Customers||Yes||Yes||Yes|
|Learn more||Learn more|
Each of our top picks handles all inventory tasks beautifully. You can make adjustments, set low-level alerts, create and receive purchase orders, and even move inventory between warehouses if you ship from multiple locations or via drop ship vendors. Each also lets you track your Fulfillment by Amazon (FBA) stock levels from your dashboard, which is very convenient if you use FBA.
Each provider handles inventory features in a slightly different way, but the important thing to know is that they handle just about every inventory task you’ll ever need, with a few exceptions.
There are only two major difference in our top picks’ inventory management features:
- Sellbrite doesn’t support bundled or kitted product inventory for sets or assembly needs
- Only Ordoro offers a simple Open API to connect your inventory to a variety of third-party fulfillment partners
Here’s a look at our top picks’ inventory management features in detail:
|Purchase Orders (POs)||Yes||Yes||Yes|
|Special Order POs||Yes||Yes||Yes|
|Kitting & Assembly||Yes - Learn MoreProduct bundling/kitting|
Yes - Learn More
|Track Fulfillment Vendor Stock||Amazon FBACustom API Available||Amazon FBA plus 3rd-party fulfillment partners via Open API||Amazon FBA plus 3rd-party fulfillment partners via Open API|
|Learn more||Learn more|
Each of our top picks offers a full suite of single and multi-warehouse management tools. A great feature that all of our top picks provide is setting an automatic rule that orders with specific products to ship from certain warehouses. This is a great way to manage your orders shipping direct to customers from your drop ship vendors.
Our top picks all offer stock locator tools which let you specify areas, shelves, and bins for every stocked item. If you run a large inventory, this makes it easy for order pickers to locate items in the warehouse.
Each handles warehouse features in a slightly different way, but most are part of their overall inventory management tools. The important thing to know is that they all handle warehouse and stock management very well, with one exception.
There is only one major difference in our top picks’ warehouse management features:
- Only Ordoro prints a pick ticket report that lists all of the items to be pulled for a batch of orders. Our other top picks only print items to be picked on each order’s individual paperwork. This is by no means a dealbreaker for most businesses, but it’s a handy fulfillment feature that some larger operations use.
Here’s a look at our top picks’ warehouse management features in detail:
|Print Pick Tickets||No||Yes - Learn More||No|
|Track stock locations||Yes||Yes||Yes|
|Move inventory between warehouses||Yes||Yes||Yes|
|Learn more||Learn more|
Each of our top picks let you compare rates for multiple shippers and print labels conveniently within your dashboard. Two of our picks, Orderhive and Sellbrite, also integrate with the third-party shipping software, ShipStation. Ordoro doesn’t offer this integration because they actually have a shipping system that competes directly with ShipStation. So with Ordoro, you already have an industry-leading shipping solution built right into your order management suite.
All of our top picks also provide a free US Postal Service (USPS) account with commercial discount pricing for USPS shipments. However, of the three, only Ordoro offers additional savings through a signature flat-rate discount agreement with the USPS. If you rely on USPS for much of your shipping, Ordoro might save you quite a bit in shipping fees.
Each of our top picks handles shipping integration and labels in slightly different ways, but all connect seamlessly with all major shipping partners, including:
Each of our picks supports additional carriers as well. See the links below for a complete list.
There are two major difference in our top picks’ shipping features:
- Only Orderhive has a per-label fee (1¢/label) for in-dashboard shipping label printing
- Only Ordoro offers the lowest USPS rates with a signature flat-rate program
Here’s a look at our top picks’ shipping management features in detail:
|Print ShippingLabels for Carriers---Label Printing Fees||UPS, FedEx, USPS & DHL + See All---1¢ per label - Learn More|
UPS, FedEx, USPS, DHL & Canada Post+ See All---No per-label fees
|UPS, FedEx, USPS & DHL + See All---No per-label fees|
|Compares Rates for Multiple Carriers||Yes||Yes||Yes|
|Provides USPS Commercial Discounts||Yes - Learn More|
Yes -- Learn MorePlus even lower rates with flat-rate USPS rates
|Yes - Learn More|
|Option to use with Third-Party Shipping Software||Yes - ShipStation & EasyPost|
Not Needed - includes full-featured shipping software
|Yes - ShipStation & Shippo|
Reporting & Accounting Features
Each of our top picks provides full and robust reporting tools. Order management systems are essentially big databases that track and record the details of every transaction. So you can pull, sort, and present data, reports, and analytics on just about every data set, task, and activity.
Each of our top picks performs reporting tasks in slightly different ways, but all provide a basic suite of analytics and reports for sales, inventory, customers, fulfillment stats, and more. See the links below for a complete list of analytics and reports tools.
There is only one major difference in our top picks’ overall reporting and accounting features:
- Orderhive and Ordoro both integrate with major accounting programs, plus provide CSV export for use in spreadsheets or accounting program import. Sellbrite does not offer accounting program integrations, only CSV exports.
Here’s a look at our top picks’ reporting and accounting features in detail:
|Low Level Inventory Stats||Yes||Yes||Yes|
|Fulfillment & Shipping Stats||Yes||Yes||Yes|
|Accounting Integrations||QuickBooks, Xero, & FreshBooks||QuickBooks & Xero||None; CSV export only|
|Learn More||Learn More|
Customer Support & Tutorials
I was completely satisfied with the customer service I received from our top picks. Each has knowledgeable support staff who answered my very detailed and pointed questions throughout multiple contacts. That, together with the excellent online tutorials and knowledgebase that each of our top picks offers, makes me comfortable recommending them for your online order management needs.
See the links below for online tutorials and get-started guides for each of our top picks.
Per phone access, three issues are worth noting:
- Only Ordoro answered the phone
- Orderhive has a phone number listed, but it rang without picking up. I couldn’t even leave a message.
- Sellbrite doesn’t list a phone number but does let you schedule a call (which I didn’t).
Phone service aside, both Orderhive and Sellbrite provided excellent email support, and from there I could have followed up with a scheduled call with each if needed. It’s not a huge thing under the circumstances. But if your system goes down mid-day, it’s nice to have someone answer the phone, pronto!
Here’s a look at our top picks’ customer support and tutorial features in detail:
|Documentation & Tutorials||Excellent - Learn More|
Excellent - Learn More
|Excellent - Learn More|
|Customer Support||24/7 Phone, Email & Online Form Support||Phone & Email SupportMon-Fri, 9am-6pm CT||Phone support by scheduled call. Email & Online Form SupportNo service hours listed|
|My Experience with Customer Service:||Phone -- no answer when calledEmail -- multiple emails answered within seconds, every time!||Phone -- usually answered quickly, or left message with quick callbackEmail -- answered within one hour or less every time||States email response time up to 4 hours.My response time ranged from 15-min. to 2-hr.+ on several emails. None went unanswered for more than 4 hours.|
All Order Management System Options
Our three top picks just scratch the surface of the many order management system options on the market today. While our picks offer a complete range of features that most small- to mid-sized online sellers generally need, other options deliver plenty of online order management and fulfillment features, too.
Here’s a look at all of the order management systems we reviewed for this guide:
|Software/Service Name||What It is Best For||Description|
|Orderhive||Small Single & Multichannel Online Sellers||Our #1 pick for small businesses. Delivers a complete suite of multichannel order, inventory, shipping, and end-to-end fulfillment management tools at every price level. Also the least-expensive entry level plan of our top three picks.|
|Small Single & Multichannel Online Sellers using Fulfillment Partners||Complete suite of multichannel order, inventory, and end-to-end fulfillment management tools. Offers stellar built-in shipping comparison tools, deep USPS discount rates, and open API for unlimited integrations with platforms and fulfillment partners|
|Sellbrite||Small to Mid-Size Multichannel Power Sellers||This order management system is the only one of our top picks that manages centralized product listings and publishes them across all selling channels. Also provides a complete suite of multichannel order, inventory, shipping, and end-to-end fulfillment management tools.|
|Zoho Inventory||Small Single & Multichannel Online Sellers||Zoho actually has a less-expensive entry-level plan than our #1 pick. It even has a free mini plan. What kept it out of the top three is its learning curve. Like everything Zoho offers (which is a lot) you have to learn how it works first, and that can take some time. If you’re a techie, check Zoho Inventory out.|
|TradeGecko||Small to Mid-Size Multichannel Power Sellers||TradeGecko is a great order management tool that’s been around for some time and has a tribe of dedicated users. If offers many great features for multichannel sellers in particular.|
|LinnWorks||Small Single & Multichannel Online Sellers||Another full-featured multichannel order management tool that has a great following. It has a limited free plan, then the next plan up is $200/mo., nothing in between for the small seller who outgrows the free plan.|
|Finale Inventory||Mid-Size to Large Multichannel Power Sellers||If you use ShipStation, Finale Inventory is its preferred inventory partner for multichannel order, inventory, and fulfillment management.|
|StitchLabs||Mid-Size to Large Multichannel Power Sellers||Starting at nearly $500/mo. StitchLabs is geared toward the larger or fast-growing business that takes multichannel selling seriously. It has great reviews and a user list that includes some top internet brands.|
The Bottom Line
Small online business owners, multichannel sellers, and those moving from brick-and-mortar retail onto online selling have one big thing in common: Never enough time in the day! Managing multiple web stores and marketplace listings, customer questions, inventory needs, restock orders, and picking, packing and shipping using multiple systems fills your days — and nights!
There comes a point where your online store’s back end tools just won’t do, and that’s where order management systems provide the answer. But what answer is that? What features are important to you? What’s worth paying for, and what’s not worth the cost? Only you, and maybe your trusty staff, knows that answer.
Believe it or not, comparing the options and picking an order management system is the easy part. Loading it with all of your product and vendor data and connecting your systems, while not necessarily difficult, is what takes some time. So be sure you vet your options thoroughly. Ferret out those pesky little details. Make sure the system you choose and spend time setting up covers your myriad needs now, and into the future. That’s why we recommend Orderhive, which provides all the tools you need for successful order management. Click here for a free 15-day trial.