While the idea of an online quiz might conjure images of silly personality quizzes designed to kill a few minutes, businesses can strategically use them in a variety of ways. They can be used to obtain market research and increase visibility through shareworthy content. They can also qualify leads and increase sales. The best part is that most of the best quiz plugins for WordPress are very affordable—if not free—and enable anyone to build their own quiz content.
Did you know? Recently, marketing guru Neil Patel stated that quizzes are one of his top recommendations for businesses to boost online conversions. He noted that quizzes on his site see a 60% completion rate—which includes capturing email. That’s 60% more leads. For free.
Considering the average cost per lead from search engine marketing is $110 across all industries, a 60% jump is substantial. For many small businesses, this can equate to thousands of dollars per month.
This is why you should check out the seven best quiz plugins for WordPress:
- Interact: Best overall quiz builder that’s free, easy to use, and versatile.
- ARI Stream Quiz: Best for lead generation given its email capture inclusion.
- OpinionStage: Best for driving sales with a call-to-action (CTA) button on the quiz results page.
- WordPress Viral Quiz: Best for building BuzzFeed-style quizzes.
- eForm: Best for building highly customizable quizzes with advanced quiz features, such as custom pricing quizzes with built-in calculators and payment gateways.
- CaptainForm: Best for creating quizzes that use conditional logic.
- LearnPress: Best for graded quizzes for educational purposes.
However, quizzes are just one of the many tools businesses have while making a WordPress website serve as an effective marketing machine. You’re also going to need to choose the right quiz content for your audience and your business, as well as the right quiz plugin. That said, it’s a small feature that can add a lot of traffic to your site, value for your audience, and sales for your bottom line.
Still not sure which is right for you? Let’s take a deeper look at the WordPress quiz plugins:
1. Interact: Best Overall Quiz Plugin for WordPress
Price: Free; premium plans starting at $17 per month
Interact is the overall best quiz plugin for WordPress. Between its ultra-user-friendly quiz building interface, versatility to create multiple different types of quizzes, and comprehensive free version, it’s the best quiz builder for most business websites. No matter what type of quiz you’re looking to build, you’ll likely find Interact to be a good solution.
Test out Interact and see if it’s right for you with its free version. It also offers affordable premium versions starting at $17 per month for additional features such as the ability to generate leads with email capture and integrations with third-party email marketing platforms such as Mailchimp, AWeber, and Constant Contact.
Comprehensive free version
Email capture is not available with the free version
Very user-friendly, drag-and-drop quiz builder
800+ prebuilt quiz templates
Versatile (quiz, assessment, graded, scored, and poll)
Generate leads and connect to email marketing platforms
Easily embed your quiz on WordPress
Create unlimited quizzes
2. ARI Stream Quiz: Best for Lead Generation Quizzes
Price: Free; $17
ARI Stream Quiz is the best WordPress quiz plugin for creating lead generation quizzes thanks to its built-in email capture. It also has a number of other great features geared toward businesses using quizzes to generate leads and sales, such as the ability to connect to email marketing platforms (e.g., Mailchimp) and a “force share” option where users are required to share the quiz on social media in order to see their results, which create virality.
The basic version is available for free, but if you want more features, such as multipage quizzes and personality quizzes, you’ll need to upgrade. Get the premium version for just $17 (one-time fee): added features, plus lifetime updates and premium support. Risk-free with a 30-day money back guarantee.
Build your contact list by collecting email addresses
Multi-page quizzes are not available with the free version
Connects with email marketing platforms (e.g., Mailchimp, MailerLite)
Personality quizzes are not available with the free version
Create unlimited quizzes
Supports multiple answer selection
Easily embed on WordPress using shortcodes
Force to share option helps create viral quizzes shared on social
30-day money back guarantee on premium versions
3. OpinionStage: Best for Driving Sales
Price: Free; premium for $19 per month
The Poll, Survey, Form & Quiz Maker by OpinionStage is the best quiz plugin for businesses looking to generate sales from quizzes. Thanks to its unique inclusion of a call-to-action (CTA) button on results pages, you can easily convert warm leads into paying customers with the click of a button. This makes it ideal for ecommerce businesses that want to offer quizzes to help visitors decide which product is right for them.
You can get OpinionStage for free, which gives you basic functionality and up to 250 quiz views per month. Those who exceed the maximum will need to upgrade to a premium plan, which costs $19 per month with a maximum number of quiz views of 10,000.
Include a CTA button in your results pages to increase sales
The premium version is more expensive as it’s on a monthly basis
Flexible quiz plugin for any type of quiz, poll, or survey
Does not include unlimited quiz views
Dozens of prebuilt quiz templates available to help you get started
Results report available with all versions
Easily embed quizzes on WordPress
Create an unlimited number of quizzes
4. WordPress Viral Quiz: Best for Creating BuzzFeed-style Quizzes
Price: One-time fee of $36
WordPress Viral Quiz is the most user-friendly quiz plugin for creating quizzes reminiscent of the famous BuzzFeed quizzes. While BuzzFeed quizzes are notoriously silly personality quizzes that most effectively kill time and serve as a moment of entertainment, businesses can also employ fun quizzes to engage site visitors and even help prospective customers better understand which product or service best fits them.
Very easy to use
There’s no free version available
Build BuzzFeed-style quizzes
Doesn’t come with templates
Collect user information (e.g., name, email)
Social share options
5. eForm: Best for Creating Advanced Quizzes
Price: One-time fee of $39
If you’re looking for an advanced quiz plugin for WordPress, eForm is the best option. It offers some really unique and useful features for businesses, such as the ability to build quizzes for creating custom pricing packages with built-in calculators and payment processors. You can build just about any type of quiz imaginable and with so many different integrations and customization options, it’s the most versatile quiz plugin that’s also easy to use.
It’s not available for free, though it is competitively priced for such a feature-rich plugin with a one-time fee of $39. If you think eForm might be the best WordPress quiz plugin for you but aren’t ready to buy, test out the demo.
Super-comprehensive and versatile
No free version available
User-friendly quiz builder interface
Tons of third-party integrations
Quiz and calculator in one
Easily create estimates and custom pricing based on quiz answers
Built-in payment processor
6. CaptainForm: Best for Quizzes With Conditional Logic
Price: Free; $35 one-time fee for the premium version
CaptainForm is the best WordPress quiz plugin for building quizzes with conditional logic. In other words, how a user answers quiz questions will determine which questions they’ll get next. This can be really useful for reducing the number of questions your quiz needs, and in return, increasing quiz completion rate and providing users with the best possible quiz result.
If you only need a couple of quizzes, the free version will work for you. However, if you’re looking to create more than three quizzes, you’ll need to upgrade to a premium version, which starts at $35 per year.
Beginner-friendly, drag-and-drop quiz builder
Must upgrade to the Premium plan to get user reports
Use conditional logic
Email marketing integrations require the $95/year plan
30+ quiz templates
Very versatile with the ability to build any type of quiz, survey, or form
File attachment enable within quizzes
Google Analytics data tracking
7. LearnPress: Best for Educational Quizzes
Price: Free; professional version costs $49, and add-ons cost extra
LearnPress is the best plugin for building educational quizzes. It’s a complete learning management system (LMS) plugin designed to transform websites into online learning and educational platforms. It’s the ideal solution for businesses looking to offer online courses and programs that include robust quiz, testing, and scoring as part of the coursework.
Unlike its top competitor, LearnDash, LearnPress offers a free version of the LMS plugin. For added functionalities, you can purchase LearnPress Pro for as little as $49.
Comprehensive free version available
The quiz builder involves a bit of a learning curve
Drag-and-drop course builder with multiple quiz types (e.g., multiple choice, fill in the blank, essay)
Not designed to be a marketing tool like other quiz plugins
Offer certificates for course completion
Set a maximum number of quiz attempts
Gamification of quizzes available
Paid membership options
Other WordPress Quiz Plugins We Considered
You have a lot of options when it comes to the best quiz plugins for WordPress. However, like all plugins, each offers different features, usability, pricing, and development quality. You may notice that some of the quiz plugins frequently regarded as the best didn’t make our list for the best WordPress quiz plugins for small businesses, and there’s good reason for that.
Here are some of the other best quiz plugins for WordPress (and why they didn’t make the cut):
- mTouch Quiz: Its interface is ugly and dated.
- WP Quiz: it has a low 2.5-star rating on WordPress. Enough said.
- Watu Quiz: Well-rated, but it’s too niche as it’s geared toward creating math quizzes.
- TypeForm: It’s a great interactive quiz builder with conditional logic. However, CaptainForm offers the same features with a free plan, whereas TypeForm starts at $35 per month.
- Chained Quiz: Good in theory, but functionality is very limited.
- Quiz Cat: Quality WordPress quiz plugin, but it’s better suited for blogs than professional business websites.
The best quiz plugins are those that, at the end of the day, make it easy to effectively build custom quizzes you can embed on your WordPress website. If you’re like most businesses looking to create a quiz to increase engagement, interaction, and sales through your small business website, you’ll likely find that Interact has everything you need.
If you need ultra-custom quiz functionalities that none of the best quiz plugins offer, consider hiring a developer to build it for you. While this sounds expensive, it can actually be very affordable with Fiverr.