A real estate brokerage needs to choose the right tools for their office to run efficiently and maximize productivity and profit. Real estate broker software needs to offer specific solutions like agent and transaction management, team collaboration, and task automation. These are the top real estate brokerage software on the market and how they can help you:
Back-office Brokerage Management Software
Best for: Those looking for the best mix of standard functionality and price
Pricing: Starts at $79 per month for up to five users
Brokermint is a real estate brokerage management tool that offers transaction and team management, commission tracking, accounting, and branding. You can create checklists and reminders for team members, generate team reports, post company news, and customized branding. This option is the best choice for any brokerage that already has an accounting software and an effective customer relationship manager (CRM), and wants something to manage operations.
Best for: Brokerages that value a highly customized management solution
Pricing: Pricing based on customizable packages; contact the company to inquire about its fees
Constellation1 (formerly known as Emphasys) is a customizable real estate brokerage platform with front- and back-office tools that can be added or removed to meet your needs. These include commission management and showing management tools, accounting solutions, website builders, and a customer relationship manager (CRM). In addition, Constellation1 is automatically integrated with MLS and QuickBooks, making it ideal for growing brokerages that want to build broker management tools as their needs evolve.
3. CORE BackOffice
Best for: Growing brokerages looking for a tool to help manage trainings and commission payments
Pricing: Starts at $137.50 per package
Free trial: 14 days
CORE BackOffice, (formerly known as BrokerSumo) is a broker software solution offered by Inside Real Estate that comes with robust agent and transaction management tools like checklists, document storage, deposit tracking, reporting, and agent onboarding tools. It also makes it easy to create webinars and training for your team through its platform. You can easily add advanced reporting features or integrate with other tools like QuickBooks or Zoho dashboard, with add-ons for $25 to $180 or more per month.
4. Back Office by Propertybase
Best for: Collaborative teams looking for an office management solution with a built-in robust CRM
Pricing: Minimum of $100 per month
Back Office (formerly BackAgent) is a virtual brokerage platform offered through Propertybase. Combined with the functionality of the Propertybase CRM, Back Office streamlines collaborations and transaction management. It also features an office intranet for communicating between agents and a variety of paperless transaction management tools, like e-signature and agent onboarding. These functionalities make it an excellent option for brokerages that want to expand their business while streamlining collaboration and transactions.
Best for: Brokerage teams searching for an all-in-one office management solution
Pricing: Starts at $249 per month for up to 10 agents
Total Brokerage is an all-in-one real estate broker software that includes functionality to help with your business from contact to closing. It connects to your website to generate leads and allows you to nurture leads through SMS and mass email.
There are also tools for reporting, auditing, storing documents, managing each transaction, onboarding, and bookkeeping. Because of these integrated tools, the software is best for large teams that want to streamline all of their office processes with a turnkey brokerage management solution.
Best for: Teams that need accounting software that intend to use other programs to generate and nurture leads
Pricing: Small business plans range from $25 to $180 per month
Free trial: 30 days
For a limited time, QuickBooks is offering 50% off of a three-month subscription. Visit its website to know more about its ongoing promo offers and discounts.
QuickBooks is the leading mobile accounting software for businesses of all sizes. You can use the app to track income, expenses, track miles, track hours, run reports, and manage contractors. The app also integrates with other frequently used tools like PayPal. All plans include support from the QuickBooks team. QuickBooks is a no-brainer software for real estate brokerages that want to constantly stay on top of their finances.
Lead Generation & Nurturing Tools
7. Market Leader
Best for: Brokerages looking for a robust CRM that can manage website listings and contacts
Pricing: Monthly subscription is between $99 and $129, and leads cost between $20 and $60
Market Leader is a lead generation software that also offers CRM and brokerage management software. Market Leader’s Business Suite for Brokerages offers tools such as IDX websites, exclusive leads, performance tracking, and team training. It is the best real estate broker software for teams focused on generating and nurturing new leads.
8. Follow Up Boss
Best for: Teams that prioritize mass marketing for lead nurturing over other strategies
Pricing: Plans start at $69 per user, per month, with a discount if billed annually
Free trial: 14 days
Follow Up Boss is a platform focused on nurturing and converting your real estate leads. Integrations allow you to create a nurturing campaign with leads from over 200 sources, and you can send them emails, texts, or create reminders to call them. It streamlines the lead follow-up system for your entire brokerage, so you will never allow a lead to fall through the cracks because of a miscommunication.
Best for: Teams looking to add chatbot functionality to their websites
Pricing: Free for up to 100 agents; paid plans start at $15 per agent, per month when billed annually
Free trial: 21 days
Freshchat is a messaging tool that allows you to centralize communication while still allowing you to reach your leads using whatever communication channel they like best. For example, it can be used with SMS texting or as an online chat window on your website, and it works with WhatsApp and Facebook messenger. With hundreds of integrations and the highest deliverability rate, you can contact your leads more effectively without any wasted time.
Best for: Brokers looking to create a beautiful and easy-to-navigate website for their team
Pricing: Plans range from $80 to $200 per month
Free trial: 30 days
Placester is an easy-to-use IDX website builder for agents and brokerages. Since the website templates are real estate-specific, you won’t have to use any coding or complicated adjustments to create a beautiful and easy-to-navigate brokerage website. For an additional cost, you can consult Placester’s team of creatives to further customize your website.
Through June 2021, Placester is waiving the additional fee to provide agents with individual websites and Simple CRM.
Organization & Productivity Tools
11. Showing Suite
Best for: Managing showings and appointments
Pricing: Starts at $39.95 per month, or $24 per month if billed annually
Free trial: 30 days
Showing Suite is an app that manages showing notes and feedback, lockbox codes, and automates appointment scheduling. Buyers can text a number and get information automatically before scheduling an appointment—without your agents wasting any time.
Although there are many ways to streamline appointment scheduling with many agents in your brokerages, Showing Suite is the only app that manages all aspects of showings and appointments.
Best for: Organizing to-do lists and collaborative note-taking
Pricing: Free plan for two devices; paid plans start at $7.99 per month
Evernote is a note-taking tool that syncs to your devices and allows you to share notes and even images with other team members. It includes note organization tools like folders, keywords, hashtags, and search. You can even scan documents or search for text in handwriting. Evernote is the most feature-rich note-taking app on the market, and can keep checklists and communications between team members and clients simple and organized.
Best for: Processing digital document signatures
Pricing: Real estate plans start at $15 per month or $120 annually
Free trial: 30 days
DocuSign is a digital transaction platform that allows multiple users to sign legal documents online. With three plans specifically designed for real estate agents and brokers, you can create notes, reminders, and branding on your virtual documents.
Best for: Helping you create marketing collateral and branded images
Pricing: Jigglar Pro (for individual agents) starts at $35.10 per month and the Team program is $81 per month
Jigglar is a photo editing software designed specifically for real estate agents and brokers. There is a larger variety of real estate image templates, as well as branding and customization options. Create branded calendars, guides, listing descriptions, ads, and property snapshots. You can easily create beautiful images for social media or print marketing.
Real estate broker software lets brokers simplify front- and back-office processes like agent management and accounting. The best software options offer a robust suite of tools and integrations, allowing you to combine the most effective tools for your specific needs.
Looking for expert tips on how to become a successful broker? Check out this step-by-step guide.