In this guide we compare the 3 biggest real estate coaches: Mike Ferry, Brian Buffini, and Craig Proctor. Each have a unique methodology and offer a wide range of training services. Below we’ll compare their methods, prices and customer reviews.
If you’re an experienced agent making several transactions a year, why pay your broker for the privilege of having a desk you don’t use? Keep 85% of your commissions with Real and completely avoid monthly fees. Real provides you with free CMA software, a client CRM, Dotloop, and much more. Click here for more information.
Best Real Estate Coach 2018: The Mike Ferry Organization
For training on a broad range of sales and business topics, we recommend the Mike Ferry Organization. They offer more general training in real estate, including topics like how make a sales call, how to manage time and how to improve your sales cycle.
If you’re looking for more specific training, however, Brian Buffini or Craig Proctor may be a better option. Buffini & Company specializes in referral-based marketing, while Craig Proctor focuses on print and web-based advertising. To improve these specific areas-of-focus, you need to find a coach that teaches them as a specialty.
Mike Ferry vs. Brian Buffini vs. Craig Proctor
| Price for one on one coaching? Learn More | $650/months for 12 months (or $1,000/month for coaching exclusively from Mike Ferry) Includes 40 coaching calls, plus discounted access to events & online training materials | $499/months for 6 months (or longer) Includes 2 coaching calls per month, marketing kit with flyers, and subscription to ReferralMaker CRM | $997/months for 12 months (discounted rate of $8,000 for the full year) 21 coaching calls with Craig Proctor, weekly sales training call AND weekly ad training call, 2-day private workshop, web resources and more |
| Price for group coaching? | $250/month for 6 months 30 minute group phone calls once a week | $239/month Coaching in groups of 10-12 peers. Also includes marketing kit, Blitz program, referral network, & CRM | $80/month “Inner Circle” program includes weekly training webinar and web resources |
| Seminars? | 2 to 4 day seminars across the US and CA. Prices range from $150 to $350 per seat. | 1 to 3 day seminars across US and CA. Prices range from $100 to $500 per seat. | Free half-day seminars available around US and CA. |
| Contract Required? Learn More | Yes, with no cancellations | Yes, cancellations permitted after 6 months | Yes, but cancellations permitted anytime |
| Can you try a session for free? | Yes, free “evaluation” session | Yes, complimentary 1 hour session | Yes, complimentary 30 minute session |
Mike Ferry Organization
Buffini & Company
Craig ProctorAreas of Focus
Each real estate coach has a unique methodology that they teach. While there’s likely to be some overlap in their training, they tend to focus on these real estate topics:
What’s Included
Customer Reviews
Coaching doesn’t work for everyone, so it’s a little difficult to judge the quality of programs based on customer reviews. If you don’t meld with a coach from the start, you probably won’t extract much from the program. Also, while every coaching service lists some average increase in profits by their customers, this is never a guarantee. It ultimately depends on how much work the trainee puts forward “outside the classroom.”
That said, customer reviews do give us some insight about what the training programs are like in general: What will trainees be doing? What do you need to be prepared for?
Here’s what customers had to say about each program:
All Real Estate Coaching Options for 2018
| Real Estate Coach | Company |
|---|---|
| Mike Ferry | Mike Ferry Organization |
| Brian Buffini | Buffini & Company |
| Craig Proctor | Craig Proctor Seminars |
| Tim & Julie Harris | Tim & Julie Harris Real Estate Coaching |
| Bernice Ross | Realestatecoach.com |
| Tom Ferry | Tom Ferry |
| Kevin Ward | Yesmasters |
| Bob Corcoran | Corcoran Coaching |
| Richard Robbins | Richard Robbins International |
| Dirk Zeller | Real Estate Champions |
| Julie Youngblood | Youngblood Coaching & Consulting |
| Market Leader’s Million Dollar Pipeline Program | Market Leader |
| Travis Robertson | Robertson Coaching International |
| Jared James | Jared James Enterprises |
| Keller Williams MAPS Coaching | Keller Williams |
| Greg Hague | Real Estate Mavericks |
| Michael Hellickson | Club Wealth |
| Liz Bentley | Liz Bentley Associates |
| Than Merrell | Fortune Builders |
| Mark Ferguson | Invest Four More |
| Joshua Smith | GSD Mode |
| Justin Williams | House Flipping HQ |
The Bottom Line
When it comes to finding a real estate coach, there’s no one-size-fits-all solution. You have to find a coach who meshes with your personality AND is teaching a topic relevant to your business. This is why we recommend all 3 services (Mike Ferry, Brian Buffini and Craig Proctor) depending on what you’re trying to improve. For broad and general training, however, Mike Ferry is probably the way to go.
I have been in the Craig Proctor Platinum program for 5 years now and the results have been amazing. I can not say enough great things about the program and Craig himself. I had only sold one house EVER before joining CP. Last year we did over $700,000 in commissions and have had years exceeding $800,000. It helped me not just learn to drive leads but how to follow up, buyer presentations, seller presentations, referral system, hiring and training a team and building a complete business. Thought I would share my insight on the systems.
Mike,
Thanks for sharing your experience, and congratulations on your success!
Michael Hellickson
Thanks for the mention Emile!
We’re very passionate about Club Wealth, our retention rate (96%+ in Tiers 2 and Higher!), and most of all the success of our Coaching Clients!
It’s important to note that it’s called Club Wealth and NOT Michael Hellickson’s Real Estate Coaching and Consulting for a very import reason: It’s not about me. It’s about the amazing coaches and clients that make up Club Wealth.
With Group Coaching at $97/month, one on one starting at $497, the Industry Exclusive Double Your Income Money Back Guarantee, and a growth rate that is INSANE, we’re hoping to make it into your next article as a lead part of the story…
Let us know what we can do to help ! 🙂
Mike Ferry
Thank you Jeremy….I don’t know Brian well but the work he does is important…Craig is someone I’ve known for years and does good work.. I believe you hit the nail on the head when you stated the differences between the three of us. There are multiple types of coaching programs that meet the needs of multiple types of agent personalities……Mike Ferry
Hi Mike,
Greatly appreciate you dropping in! The more we researched real estate coaching, the more it was clear: One’s choice in coaching program will depend not only on their personality, but also what area of sales/marketing they’re trying to improve.
Best,
Jeremy
Rameh Khazen
I just wanted to say great article and as someone who has participated or researched all the above you are spot on. Very helpful. A good reader would do well to heed your advice on the method of marketing each one offers. Thanks!
Thanks for dropping in!
Michael
Actually craig proctor doesnt do any refunds . I tried getting refund they sent me copy of contract and wouldnt discuss anything had credit card dispute and same thing . So unless your willing to learn 5 different softwares and place ads at different locations every week and see if they work you’re unfortunately stuck . They have webinars daily and say the same things over and over. Biggest issue once they grab your credit card they then start promoting the platinum level which is twice the price . I was sincerely hoping to get a return on the first $9000. 00 I spent . It’s your basic hype and then wear you down get your money then try to up sell you. Does it work sure if you have time to place ads and spend lots of money testing the ads. All tge while trying to run your business . Very disappointing.
Hi Michael,
Sorry to hear about your negative experience.
Based on our research, Craig Proctor does not offer refunds, but rather they have a flexible cancellation policy: You can cancel at any time without paying for additional months.
Was the money you were hoping to be refunded for future months, or for past months?
If you were indeed not able to cancel and receive your money back for future months, we’ll be happy to look into this and see if the policy has changed.
Best,
Jeremy
Paul Forsberg
I had the Craig Proctor Platinum Coaching program back in 2003-2004.
We had Hurricane Charley come through in 2004. I called to cancel my coaching – they immediately cancelled and even refunded me one month of membership to help compensate for the hurricane damage.
they were very prompt ands professional.
After re-building, I used the Proctor system and still do.
Fast forward to 2017, I just began coaching and teaching others a more specific, efficient and targeted method.
Hey Paul,
Glad you had a good experience with the Platinum Coaching Program and thanks for your insight here. As with most things in life coaching is what you make of it. There are many people who sign up for coaching and just sit back and wait for the leads to roll in. In reality of course nothing could be further from the truth. It takes hard work, talent, and dedication to build up your business to the point where it starts to become self sufficient. Of course having long term contracts and high monthly fees isn’t ideal for anyone, it can be pretty tough to measure ROI from a program if you only did it for two months, or worse, for a few months followed by a long gap then another few months. Honestly I think that one of the main advantages you get from coaching are watching that cash leave your bank account every month and being accountable to weekly calls that will measure your actual progress, not what you tell yourself! In other words, excuses only work on you, not your coach!