8 Best Real Estate Lead Generation Websites in 2023

Pick a design to start creating your own website (Source: Placester)

• Marketing integrations: Sync your marketing efforts with other software like Cloze, Total Brokerage Integrations, Gmail, Pipedrive, and Trello.
• Advanced IDX listing tools: Customize your search experience and gain insights into visitors’ needs with multiple IDX feeds, saved searches, listings, and property alerts.
• Testimonial import: Control how and where to display customer feedback on your website.
• SEO tools: Placester includes built-in SEO tools to optimize your website and content for search engines.
• Agent Manager: Brokers can manage agents’ websites, profiles, rosters, and back-office through a unified platform.

Placester has received a customer rating of 3.5 out of 5. Several Placester reviews rave about how simple it is to build a beautiful website and its customer service that’s ready to assist users with their concerns. Many say the support team went above and beyond to solve problems and ensure they had the tools to get their website up and running.

However, some noted technical difficulties with the CRM or when running Google ads. Furthermore, Placester doesn’t offer paid leads. If you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA) and Realtor.com. For a more comprehensive CRM with less technical risk, Propertybase could be a better fit.

Your contact info will show up in home search emails for clients with a My Agent relationship (Source: Zillow Premier Agent)

• Listing syndication: Most Zillow listings are syndicated to various real estate websites, including Trulia, HotPads, and StreetEasy (for New York City listings).
• ZPA CRM: Streamline client communication and lead generation with its communication center for call, text, and email lead follow-ups.
• Zillow Advertising: Claim your Zillow listings for free to increase brand awareness and generate leads. Invest in Zillow Realtor Advertising to get exclusive placement.
• Third-party lead integrations: ZPA CRM can organize leads from multiple third-party lead platforms, like LionDesk, Follow Up Boss, Market Leader, and BoldLeads.
• Zillow 3D Homes: Add virtual tours to your listings from your phone and share videos on your website, multiple listing service (MLS), or social media for more exposure.

Zillow Premier Agent has a customer rating of 4.7 out of 5. Many Premier Agents attribute a significant portion of their lead generation and conversion success to Zillow. Among the platform’s features that agents find particularly useful are the regular updates they receive on the properties their clients are interested in, which helps them stay in tune with buyer preferences.

However, others note that Zillow doesn’t qualify leads before sending them to you. There is also notable frustration with customer service and unavailable ZIP codes. Furthermore, compared to more comprehensive platforms like Chime and Placester, ZPA has limited CRM, website, and marketing capabilities. For more comprehensive marketing capabilities, consider Market Leader as an alternative, as it is known for its full marketing suite.

Propertybase’s dynamic IDX search (Source: Propertybase)

• Client relationship manager: Centralize your data and tools in one platform. The CRM integrates with MLS for insights, analytics, and automatic follow-ups to cultivate leads.
• Email marketing studio: Craft responsive and on-brand email designs using a drag-and-drop builder.
• Marketing automation: Send automated email and SMS outreach based on triggered behaviors.
• Social media listing boost: Launch a fully automated social media campaign to promote your listings to target niches.
• Branded ads and landing pages: Propertybase’s team of professionals can set up landing pages, ads, and campaigns to help agents save time and generate leads.

With a customer rating of 4.7 out of 5, Propertybase is loved by its users for its all-in-one real estate solution. Users of the platform appreciate the assistance provided during the initial account setup and gave credit to it for doubling their website traffic within the first four months of use. Many reviewers also praised the automated routing of leads through the platform.

However, some reviews have mentioned that Propertybase’s customer support can be slow to respond and that adding customizations to make the software work for their business can be complicated. If you’re looking for a more user-friendly real estate lead generation website, you may want to consider checking out Placester.

Examples of Facebook ads generated through iNCOM (Source: iNCOM)

• Visitor registration: iNCOM’s visitor registration form prompts website visitors to input their contact information to view listings and automatically syncs data to your CRM.
• Website and landing page customizations: Customize your website’s theme colors, menu lists, and other features to enhance the visual appearance. Website content is also customizable with an unlimited number of web pages.
• Listing syndication: Free IDX listing syndication advertises your listings on partner real estate websites and increases traffic to your website and landing pages.
• Virtual tours: An auto-generated virtual tour enhances all your exclusive listings.
• Premade real estate content: Website content, like daily news updates, mortgage calculators, guides, checklists, tips, and sold data.

A customer rating of 4.8 out of 5 shows how iNCOM has gained the trust of many customers for their real estate websites and marketing campaigns. Numerous users of iNCOM have credited the platform for bringing in new clients, and one reviewer even reported a 300% return on investment in just a year. The platform has also garnered praise for its effective marketing and CRM system.

However, some customers have reported technical glitches and suggested adding more email templates. Additionally, a few customers have had unpleasant experiences with customer service while seeking assistance. If you’re looking for a company with outstanding customer reviews, consider checking out Placester and Chime.

Get the latest real estate news and trends through Realtor.com’s News and Insights page
(Source: Realtor.com)

• Essentials Toolkit: It offers a free suite of tools to manage your Realtor.com profile, leads, listings, and performance. This includes a professional dashboard, contact and listing management, homeseller reports, task management, and notifications.
• ReadyConnect Concierge: Increase your conversion rate by building a referral pipeline and connecting with prescreened leads over the phone, with no upfront costs.
• Connections Plus: Realtor.com helps you capture, communicate, and connect with leads actively searching for properties.
• Virtual Learning Academy: Learn to use Realtor.com tools through webinars and on-demand educational sessions effectively.

Realtor.com has received a review rating of 3.6 out of 5 from different users—agents, sellers, and buyers alike—making it challenging to sift through reviews specifically from agents. Nonetheless, most professionals who left reviews expressed satisfaction with the service and functionality of Realtor.com. Some agents stated that they found leads on Realtor.com to be more likely to convert. Some users also commended the platform for its great lead follow-up options.

However, some users expressed frustration regarding their subscription cancellation process. Additionally, some agents complained about the ineffective customer support that could not assist them. Furthermore, several users were not very keen about the increasing costs. If you are seeking a more affordable option, you may want to consider iNCOM, whose services start at $49.95 per month, or Zillow Premier Agent, which offers agents a free account.

Create custom landing pages to drive traffic and create leads
(Source: Real Geeks)

• Support center: Its comprehensive support center includes video walk-throughs, product updates, and a ticket-based support system.
• CRM: This includes lead activity tracking, email marketing, segmentation, lead statuses, and follow-up reminders.
• Mobile apps: Manage your CRM from any device with the Real Geeks app and provide a property search app for leads and clients.
• Embeddable widgets: Edit and customize widgets, as well as embed them on any page or sidebar.

Real Geeks has an overall rating of 4.5 out of 5. Reviewers have shared positive feedback about the company’s excellent customer service and tech support. Users have found their tutorials and helpful videos well-crafted and easy to understand. Many users have also reported that building web pages through the platform is effortless, resulting in visually appealing web pages that can attract clients.

However, some users wished they could display their pending listings on their website, as only active and sold listings are currently visible to the public. They believed this would make their brokerage production more appealing. However, one user pointed out that Real Geeks may not be suitable for larger teams due to its limited pipeline management. If you’re looking for a platform that better accommodates teams, you may want to consider Chime, which provides teamwork tools.

Create customizable websites that are responsive and accessible via mobile and tablets (Source: Market Leader)

• Mobile app: Respond to new leads quickly with real-time push notifications sent to your mobile device.
• Real estate agent guides: Additional resources are available, including guides on business planning and lead generation, as well as scripts and templates.
• Network boost: Generate leads through social media ad campaigns and connect with more consumers in your local market.
• Industry experts: Digital advertising experts generate leads sent exclusively to you.

Market Leader has a customer rating of 3.3 out of 5. Users have praised its efficient customer relationship manager (CRM) capabilities, which streamline client relationship management through automation. The app’s dashboard and seamless integration of tasks have been highlighted as key strengths, making it easy for real estate agents to navigate the system. Users have also commended the platform’s user-friendly interface and customizable features.

However, some users have reported issues with lead responsiveness, experiencing instances where provided leads lack contact info or fail to engage. Another limitation of the platform is the absence of a free trial option, which users noted as a drawback for those seeking to explore its capabilities before making a commitment. If you’re looking for a platform with a free trial period, you may want to consider Placester, which offers a 30-day free trial.

Chime’s Team Dashboard (Source: Chime)

• Buyer and seller lead generation: Chime’s AI technology enables lead capture and advertisement automation, from registration to welcome emails.
• Power dialer: Chime’s Smart Dialer lets you call leads, customers, and team members with just a few clicks.
• AI Inside Sales Agents (ISA) Assistant: Auto-respond to lead inquiries with scripted responses based on lead sources and contact new leads via texts and online chats 24/7.
• Teamwork tools: Empower team members with a professional platform and ensure no leads are missed through automated lead distribution and routing.
• Enterprise platform for brokers: A fully integrated platform that combines lead generation, IDX websites, marketing automation, and offers management for brokerage firms to increase agent productivity while reducing operational costs.

With a customer rating of 4.4 out of 5, Chime received excellent reviews for its extensive range of services and functions, along with its prompt and responsive customer service. A customer particularly appreciates Chime’s communication center, which provides an intuitive commentary that initiates a dialogue with a new client. Another agent found Chime’s comparative market analysis (CMA) to be user-friendly and efficient, enabling them to create templates and smart plans to stay in touch with leads.

Though customers said they experienced very few limitations on Chime’s platform, one client found it difficult to create emails due to the limited design options. The platform includes numerous features that can be overwhelming for some users initially. However, it is worth noting that Chime is the most expensive option on the list, with a monthly cost of $449. If you are looking for a functional IDX website with lower pricing, we recommend considering Placester, iNCOM, or Propertybase.