Best Real Estate Lead Generation Websites for 2022
Kaylee specializes in real estate, B2B, and SaaS companies. You can find her expertise in sales and real estate content on Fit Small Business.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
The best real estate lead generation websites help agents generate and attract qualified homebuyer and seller leads, which is essential for growing a successful real estate business. In addition, many offer additional tools for lead management, lead nurturing, and advertising. We examined several platforms based on return on investment (ROI), lead quality, tools, features, and customer service to find platforms that result in the best real estate lead generation websites.
Based on our criteria, here are the best real estate lead generation website platforms for agents and brokers:
- Placester: Best for real estate agents looking to outsource or build their own easy-to-use IDX website to generate leads
- Zillow Premier Agent: Best for agents who want to leverage the largest real estate website to get qualified leads
- Propertybase: Best for agents, brokers, or teams seeking a full-service lead generation service or a comprehensive CRM platform
- iNCOM: Best for professionals who want to utilize the greatest variety of lead generation strategies to grow their business
- Realtor.com: Best for agents and teams looking to generate leads and advertise on a single platform
- Bold Leads: Best for agents who want lead generation along with ready-to-use follow-up systems that nurture and convert
Lead Generation Website | Pricing starts at: | Free trial: | IDX Website | Branded Advertising | Customer Support |
|---|---|---|---|---|---|
 | $100 per month (NAR member discount available) | 30 days | ✓ | ✓ | Phone, email, and live chat |
 | Depends on zip code | Free account | ✓ | ✓ | Phone and email |
 | $69 per month | ✕ | ✓ | ✓ (with fee) | Phone and email |
 | Depends on product | ✕ | ✓ | ✓ | Phone and email |
 | Depends on zip code | Free account | ✓ | ✓ (with fee) | Phone, email, and live chat |
 | $269 per month | ✕ | ✓ | ✓ (with fee) | Phone and email |
To find out which lead generation website will best suit your needs, take this quick quiz:
Which real estate lead generation website is best for you?
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Disclaimer: Although we did research pricing while compiling our best lead generation websites, we did not include it within our evaluation criteria. The cost of each solution varies greatly depending on the services and features it provides. For those seeking free and low-cost ways to generate leads, read our article titled 23 Ways to Get Read Estate Leads With No Upfront Cost or download our free guide to learn more.
Placester: Best for IDX Real Estate Lead Generation Websites
Placester
Overall Score: 4.73 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Affordable
- Very easy to use
- Unlimited updates on expert-built websites
What's Missing
- Limited design options
- Lacks built-in search engine optimization (SEO)
- Add-ons can get pricey
Additional Features
- Intuitive interface
- Mobile-friendly website with IDX integration
- Plug-and-play design
- Lead capture capabilities
- Integrated customer relationship management (CRM) software with lead nurturing features like drip email campaigns
- Customer support available by phone and email
- Free trial period and option to schedule a live demo
- Customer review rating of 4.7 out of 5
Placester is an easy-to-use, all-in-one real estate website builder and marketing platform offering a CRM, marketing tools, and lead magnets. Placester is the most efficient way to create a beautiful real estate website without touching code or getting caught up in technical issues. You can choose a template and customize it to your needs with a simple interface.
Unlike general website builders, it’s designed specifically for real estate agents and brokers. This means that all websites include Internet Data Exchange (IDX) capabilities as well as ready-to-go lead magnets to appeal to buyers, sellers, or both. However, it doesn’t have search optimization tools, so if generating leads through organic search is important to you, consider iNCOM, which offers built-in search engine optimization (SEO) features.
However, if you are short on time, Placester provides a “Do It For Me” (DIFM) option for building websites. With DIFM, you will have a designated professional that will build a custom website for you. After answering a series of questions, your designer will get to work on a website that is tailored to your needs and reaches your target audience. Then, you will review a draft of the website within 48 hours where you can make additional adjustments. Once you give approval, your website will go live and you’ll be able to begin capturing leads.
Placester is an ideal lead generation service for real estate professionals who want to build their brand and generate leads organically from their website. However, if you’re searching for a paid source for new leads, try Zillow Premier Agent (ZPA).
(Source: Placester)
Customer Reviews
Many Placester reviews rave about how simple it is to build a beautiful website with Placester as well as the customer service. Many say the support team went above and beyond to solve problems and make sure they had the tools to get their website up and running. However, some note technical difficulties with the customer relationship manager (CRM) or when running Google ads. For a more comprehensive CRM with less technical risk, Propertybase could be a better fit.
Pricing
- 30-day free trial
- Optional $100 setup fee
- Starter plan: $100 per month
- Advanced plan: $190 per month
- Office Builder plan: $240 per month
- Custom concierge: $1,250 per month
Zillow Premier Agent: Most Viewed Lead Generation Platform
Zillow Premier Agent
Overall Score: 4.67 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Includes extensive training
- Exclusive placement on listings
- Ability to reach millions of buyers on multiple platforms
What's Missing
- Lacks robust follow-up tools
- Leads are not qualified
- Can become expensive
Additional Features
- Featured, targeted placement on listings
- Reach audiences on Zillow, Trulia, StreetEasy, and HotPads
- Integrated CRM with lead tracking
- IDX lead capture website with a custom domain name
- Performance tracking Customer Experience Report
- Blog, agent toolkit, lead conversion scripts, training, and customer support by phone or text
- Customer review rating of 4.7 out of 5
Zillow Premier Agent (ZPA) is a real estate lead generation tool offered by Zillow, the top real estate listing site in the U.S. The service puts your contact information on listings in your area, making you more visible and accessible to buyers and sellers.
Since your profile is featured directly on listings, potential leads can connect with you via phone to begin a qualifying conversation and discuss their home search needs right away. It also includes a free IDX website and customer relationship management (CRM) software. Zillow also integrates with other lead sources such as HubSpot and Real Geeks to funnel all real estate leads into one platform.
ZPA is the best choice for real estate agents and brokers who want to have a piece of the pie where billions of homebuyers and sellers are already extremely active. However, if you’d like to use a more comprehensive CRM with more follow-up tools, try BoldLeads.
(Source: Zillow Premier Agent)
Customer Reviews
ZPA customer reviews vary widely. While many Premier Agents credit Zillow for receiving and converting many leads each month, others note that Zillow doesn’t qualify leads before sending them to you. There is also notable frustration with customer service and unavailable ZIP codes. That said, Zillow dominates the market, and agents who take advantage of ZPA’s features report a great return on investment (ROI). Learn more about how Zillow Premier Agent works for real estate lead generation.
Pricing
- $20 to $60 per lead on average, although the cost can go well above $100 per lead
- Pricing depends on ZIP code, housing prices, and competition from other agents
- Additional charges for advertising
Propertybase: Best Full-service Lead Generation System
Propertybase
Overall Score: 4.57 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Managed Facebook and Google ads
- Comprehensive CRM
- Extensive follow-up and marketing tools
What's Missing
- Can be expensive
- No a la carte pricing
Additional Features
- IDX website included
- Email marketing system
- SMS marketing
- Print marketing center
- Social media management
- Customer review rating of 4.7 out of 5
Propertybase is a full-service platform that provides and manages online real estate lead generation through custom landing pages, branded ads, and automated follow-up. In addition to your website, they will create, optimize, and manage your ad campaigns on Facebook, Google ads, and across the web, so you can gather leads without spending months tinkering with ad settings.
Propertybase also offers other products, including a comprehensive CRM, custom websites, reporting, and even a back-office administrative system to track transactions. With such an extensive array of business-building features, Propertybase is ideal for agents, brokers, and teams who want a real estate lead generation system with all the bells and whistles.
If you’d like to run ads edited and optimized by professionals, Propertybase is the best choice. However, it may not be the best choice for budget-conscious agents who don’t need so many features.
(Source: Propertybase)
Customer Reviews
Propertybase customers love the all-in-one platform and the customer support during the initial account setup. However, some reviews state that Propertybase customer support can be slow to answer, and that adding customizations to make the software work for their business was complicated. If you prefer to work with a more user-friendly real estate lead generation website, try Placester.
Pricing
- Company: $69 per user, per month
- Enterprise: $89 per user, per month
iNCOM: Widest Variety of Lead Generation Methods
iNCOM
Overall Score: 4.54 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Largest variety of lead generation services
- Customizable websites
- Affordable fee for ad management
What's Missing
- iNCOM website is required for ad management
- Prices can add up
- Limited customer support
Additional Features
- Custom websites for agents and offices
- Responsive, mobile-friendly websites
- Ads managed by marketing pros and Google-certified specialists
- Custom landing pages
- Built-in SEO tools
- Social media integrations
- Monthly training seminars
- Customer review rating of 4.8 out of 5
iNCOM offers the widest variety of real estate lead generation services, from custom landing pages and websites for agents and brokerages to Google ads, Facebook ads, and search engine optimization (SEO). It even provides a unique service called ReCall Marketing that remarkets your website to previous site visitors through online display ads (similar to Google remarketing).
iNCOM’s platform for real estate lead generation websites includes built-in SEO tools. It also submits your website to search engines and offers site security and data encryption through a Secure Sockets Layer (SSL) certificate. SSL security is what changes your website’s URL from http: to https: and tells site visitors that your website is safe. iNCOM also offers a robust standalone SEO service with everything from keyword research and copywriting to link building and reporting.
iNCOM is ideal for real estate professionals who want to cast a wide net and use as many lead generation strategies as possible to grow a successful real estate business. Unfortunately, prices can quickly add up for these useful features, so budget-conscious agents may find Propertybase or Placester to be better choices.
Facebook ad example (Source: iNCOM Real Estate)
Customer Reviews
Many iNCOM users credit the platform with bringing in new clients. One reviewer noted they received a 300% return on investment from iNCOM in one year. However, several reviewers complained about technical glitches as well as the speed and helpfulness of customer support. For a company with excellent customer reviews, try Propertybase.
Pricing
- Real estate agent website: $49.95 per month plus one-time setup fee of $249.95
- Real estate office/brokerage website: $68.95 per month plus one-time setup fee of $350
- Google Ads: $100 per month for management, $300 per spend minimum spending
- Facebook Ads: $100 per month for management, $300 per spend minimum spending
- ReCall Marketing: $45 to $300 per month plus one-time setup fee of $125 to $250
- SEO marketing: Call for quote
Realtor.com: Best for Lead Generation & Advertising Combo
Realtor.com
Overall Score: 4.43 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Multiple lead generation products and options
- One of the most-used real estate industry apps
- Instant push notifications for each new lead
What's Missing
- Many ZIP codes are unavailable
- Can become expensive
Additional Features
- Use Connections Plus to purchase exclusive or non-exclusive leads in your ZIP code
- Use Local Expert to create and run paid ads on Realtor.com and Facebook
- Advantage Brand displays your branding on your Realtor.com listings
- Use Top Producer for free, single-property websites and a CRM to manage leads
- Automated lead follow-up
- Customer support via online form or phone
- Customer review rating of 3.2 out of 5
Realtor.com is a real estate marketplace website and mobile app with around 86 million monthly users, making it a great place to be seen by active homebuyers and sellers as well as other real estate pros. In order to take advantage of that traffic, Realtor.com offers multiple lead generation products, like Connections Plus for lead list buying, Local Expert and Market Reach for multi-platform ad campaigns, and Top Producer for real estate lead generation websites.
Between all of the products offered by Realtor.com, you can choose whether to focus on buyer leads directly from the platform with Connections Plus or run ads on the Realtor.com app, Facebook, and Instagram. This enables you to benefit from working with this massive platform, whether you’re targeting homebuyers or working to sell a listing for the highest price.
Listing ad (Source: Realtor.com)
Customer Reviews
Reviews for Realtor.com are difficult to sift through since many are actually from homebuyers. However, the majority of professionals who left reviews are happy with the service and functionality, and said the leads were more likely to convert. However, other users said costs added up quickly and that customer support was unable to help them. For a platform with better customer support, try Placester or Propertybase.
Pricing
Pricing isn’t listed on Realtor.com, and lead prices vary by ZIP code. Third-party sources report that Realtor.com-generated leads cost anywhere from $200 to $1,000.
BoldLeads: Best Lead Generation Follow-up System
BoldLeads
Overall Score: 4.35 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Exclusive leads
- Lead generation and follow-up tools
- Training webinars and strategies
What's Missing
- Lacks a robust CRM
- ZIP code may be unavailable
- IDX website only available on Advanced plan
Additional Features
- Email and text marketing
- Ringless voicemail
- Preset follow-up funnels
- CRM integrations
- Text concierge
- Customer review rating of 4.7 out of 5
BoldLeads is the only real estate lead generation website on this list offering exclusive leads, and the one with the most comprehensive follow-up tools. With BoldLeads, you get exclusive leads, automated and customizable follow-up tools, email marketing, text (SMS) marketing, and ringless voicemails (your message goes straight to the recipient’s voicemail without their phone ringing). You even have the option to work with a trained text concierge who will call and qualify leads on your behalf.
BoldLeads is ideal for real estate agents who don’t need a website or a full-fledged CRM, but who still want to invest in tactics for finding, nurturing, and converting leads. However, if you want a marketing center with a CRM and website builder, Propertybase may be a better fit for your needs.
Example of text marketing (Source: BoldLeads)
Customer Reviews
Reviews for BoldLeads are full of excited customers sharing specific results received from the platform. On the other hand, many users say the quality of the leads is unpredictable and inconsistent. They also note that to get the best results, you should update and customize the platform’s follow-up systems.
Pricing
- Buyer or seller leads: $269 per month
- Buyer and seller leads: $500 per month
- Ad spending: Additional $250 per month
How We Evaluated the Best Real Estate Lead Generation Websites
There is no shortage of real estate lead generation websites and companies, and each offers different methods for generating and converting leads. Some of these methods include generating leads through a website or profile page, nurturing leads using marketing automations and outsourcing, running ads on Facebook and Google, or advertising on and buying leads from the most popular real estate listing platforms.
We evaluated more than 15 real estate lead generation websites to determine which is the best investment. Based on our research, Placester is the best overall lead generation website for real estate agents and brokers. It’s an affordably priced, all-in-one lead generation and nurturing solution. It’s also a more sustainable strategy than alternatives that require continual reinvestment in ad and list buying.
Placester’s web builder is very easy to use, enabling you to quickly build your own website with lead magnets and forms for on-going lead generation. Once leads are generated, it also has tools for managing, tracking, and nurturing prospects. With a 30-day free trial, there’s no risk to check it out to see if it’s right for your business.
We determined the best real estate lead generation websites based on the following criteria:
35%
General Features
30%
Marketing & Advertising Features
15%
Ease of Use
10%
Expert Score
10%
Help & Support
35% of Overall Score
General features include components essential in a lead generation website, such as a client relationship management (CRM) tool, reporting and analytics, IDX website, and lead sorting to guarantee high-quality leads.
30% of Overall Score
Lead generation websites should provide advertising options that allow agents to funnel qualified, targeted traffic to their profile or website. We chose platforms that provide options to run ads and target your marketing.
15% of Overall Score
Users should be able to understand the functionality of the lead generation website (with some or little technical support) and be able to manage and use it on mobile as well as desktop devices. In addition, we included customer reviews because it’s important to see how users fare on these platforms.
10% of Overall Score
Expertise in the field and firsthand experience with the providers further allow us to evaluate the standout features, value for the money, and ease of use for each option.
10% of Overall Score
Agents can run into challenges when connecting with leads and making transactions. That’s why each platform on our list needs to provide at least one customer service channel (phone, email, or live chat).
*Percentages of overall score
Bottom Line
Deciding which of the best real estate lead generation websites can help you grow your business depends on what you’re looking for. If you aren’t sure where to start, we recommend Placester. It’s an affordable, all-in-one solution with a website builder for building a site that attracts leads as well as a CRM with tools for lead nurturing through to conversion. Or you can use their “Do It For Me” program to have your website created by a professional. Take advantage of their free demo to see what the platform can do and then try it risk-free for 30 days.
