Real estate marketing software lets you automate or streamline specific steps in your real estate funnel, helping you generate more leads and close sales. We considered 12 or more software options to identify the six best for agents and brokers. To do so, we evaluated criteria including price, features, ease of use, and customer support.
Top 6 Real Estate Marketing Software 2019
|Real Estate Marketing Software||Best For|
|Agents and brokers who want an all-in-one marketing solution|
|Professionals who want to gain passive leads using IDX-enabled websites|
|Teams and agents who want social media marketing handled in one place|
|Agents who need an online solution for direct mail marketing|
|Real estate professionals who need warm leads to begin their marketing efforts|
|Agents who want to prepare properties for marketing materials using virtual staging|
How We Evaluated Real Estate Marketing Software
Real estate agents and brokers need real estate marketing software that expands the reach of their marketing efforts and helps save time and resources. Some marketing software specializes in specific parts of the marketing process while others address the full marketing funnel. For that reason, we evaluated a range of software to help determine the best mix for you based on low prices, marketing features, high-quality customer service, and more.
The criteria we used to evaluate the best real estate marketing software include:
- Pricing: When choosing a real estate marketing software, it’s important to consider the cost per service, or return on investment (ROI), of the platform; we evaluated each option to find the best value for your team
- Marketing tools: A well-rounded marketing strategy should include a variety of tools and media; we attempted to create a well-rounded base of tools, including those that generated leads, created email campaigns, managed social media, and more
- Customer service: Customer service is an important part of lead generation software, whether you’re new to lead generation tools or have experience with multiple platforms; customer service is generally available via phone, email, or online chat, so we considered options that can be contacted through one or more of these channels
- Ease of use: If you want to grow your business by effectively communicating with potential clients, your marketing software has to be user-friendly and intuitive; all of the inclusions on our list were deemed to be easy to use for even nontech-savvy agents
Based on the criteria above, we believe Real Geeks is the best overall real estate marketing software. The platform offers agents and brokers an all-in-one marketing platform including tools like an internet data exchange (IDX) website builder, customer relationship management (CRM), and agent management tools that assist with everything from lead generation to nurturing and conversion.
Best Overall Real Estate Marketing Software: Real Geeks
Real Geeks is lead generation and marketing software with everything from customizable IDX websites to CRM and email marketing. The platform starts at $249 per month and is the only option on our list providing a range of services instead of specializing in one area of marketing. Choose Real Geeks if you need an all-in-one real estate marketing solution.
Real Geeks Pricing
Real Geeks costs a flat rate of $249 per month plus a $250 onboarding fee for one to two agents and $25 for each additional agent. Agents can pay an additional $300 per month plus advertising budget for Real Geeks to manage Google and Facebook advertising accounts and $50 per month to generate seller leads.
Real Geeks Features
Real Geeks offers customizable IDX websites, a CRM dashboard, and agent management tools designed to maximize conversion of buyer and seller leads. Unlike other marketing tools on our list, Real Geeks is an all-in-one lead generation and marketing platform. This makes it best for agents who want a suite of marketing tools in one place.
Customizable IDX Website
Real Geeks makes IDX marketing easy by letting agents customize website logos, headers, toolbars, feature images, and other content using a drag-and-drop editor. This enables agencies to generate leads by creating a unique website experience for potential buyers — all without any knowledge of web design.
Home Valuation Lead Capture
For an additional $50 per month, Real Geeks provides a home valuation website that encourages potential sellers to enter their address in exchange for a home value estimate and local comps. Users are then directed to a pop-up requesting their contact information. Even if they choose not to enter their information, their address is still logged as a listing lead in the CRM. Plus, Real Geeks offers instant valuations so that sellers don’t have to wait.
CRM & Lead Nurturing
Once potential buyers or sellers enter information into the IDX website or home valuation tool, their information is synced with the CRM. The lead database lets agents filter leads based on user activity, recent calls and emails, property location, and more. Agents can also see the properties viewed and favorited by leads and use that information to send targeted follow-ups. The tool also includes short message service (SMS) texting and automated drip email marketing campaigns.
The dashboard is designed to maximize conversions by giving brokers the ability to assign leads and reassign leads that aren’t addressed within a certain period of time. In addition to viewing upcoming and past due lead follow-up, users can filter activity by agent to keep track of who is placing calls, when they’re calling, and more.
Ease of Use
Real Geeks was designed by a real estate agent for use in his own firm, so it’s easy to customize your IDX websites and navigate the CRM even if you don’t have experience building websites. The Real Geeks platform also features a visually appealing agent dashboard that makes it easy to monitor leads and agent activity. Plus, Real Geeks lets agents create and save unique searches so that you don’t have to waste time looking for data you need regularly.
Real Geeks offers customer service and support over the phone and through an online ticket submission system on its website. Current users find that the Real Geeks customer support team, Facebook community, and blog offer a ton of helpful resources, making the platform a great option for agents who want an all-in-one real estate solution that’s backed up by a robust support team.
What Real Geeks Is Missing
Real Geeks is a comprehensive real estate lead generation software that includes many of the features you need to increase lead generation and make the most out of new prospects. However, because it is primarily a lead generation and nurturing tool, it does not offer some of the specific marketing tools — like social media marketing — available through other providers.
What Users Think About Real Geeks
Agents love Real Geeks because of its reasonable price point and extremely user-friendly interface. The platform also features helpful online support tools, making it a great option for entry-level lead generation. Users who had a negative experience with the platform found that Real Geeks IDX websites are not very customizable and can appear outdated.
Where to Find Real Geeks
If you’re looking for a real estate marketing tool that includes a range of robust lead generation and nurturing tools, check out Real Geeks. The platform provides an excellent value for a robust service and is a great option for agents looking for more comprehensive tools for their teams like beautiful, customizable IDX websites and lead follow-up via email and SMS campaigns. Click here to set up your own Real Geeks account.
Best for IDX Websites: Placester
Placester is a website builder designed specifically for real estate agents and brokers. NAR members who don’t need additional agent management tools can get a free IDX website through Placester; additional marketing features are available for between $99 and $199 per month. This makes Placester a great option for individual agents and teams who want to boost their marketing efforts with a lead generation website.
Placester offers a free package for NAR members that includes an IDX-enabled website but no additional marketing tools. Agent Pro is for individual real estate agents and costs $99 per month for one agent and a suite of tools including automated marketing. The Broker Pro package is $199 per month for 10 agents.
|Pricing (NAR Members)|
$99 setup fee
$199 setup fee
|Agent Management Tools|
|Lead Capture Magnets|
|Lead Distribution Tools|
One of the biggest selling points for Placester is that it gives real estate agents exactly what they need to get started or establish their online brand: a free real estate website builder. The best reason to upgrade to a paid plan is the extra features needed after you build a website. While other platforms like Zillow offer free websites, they often do so with on-page advertising. Placester gives you a free website without any third-party ads.
The step up to Agent Pro plan at $99 per month with a $99 setup fee adds features like a CRM for lead tracking and marketing automation for nurturing leads through the pipeline. Combined with a content library of premade content and lead capture magnets, this NAR-discounted plan makes Placester a great value for IDX marketing.
The advantage of Broker Pro is the ability to manage and distribute leads to up to 10 agents for $199 per month with a $199 setup fee. Placester gives brokers the ability to move leads through the pipeline and track the efforts of agents to measure how marketing efforts are performing.
Ease of Use
The Placester IDX site-building interface is not as intuitive as other, more modern drag-and-drop site builders. Users can create site elements via a left-hand menu and add page content with a couple of clicks. This content can then be edited by clicking on each page title and using an embedded HTML editor to add images and text. While this editing process is somewhat clunky, the editor layout is clean and uncluttered, making it easy to find the elements you need to update.
Placester offers a wide variety of online customer support resources including learning tools, a podcast, and a blog. Agents can also reach Placester’s support team via phone, email, online submission form, and live chat.
What Placester Is Missing
Placester specializes in IDX-enabled websites and includes optional automated email marketing features to help make the most of your leads. However, because Placester specializes in lead generation rather than nurturing and marketing, it doesn’t include more advanced marketing tools. This makes it best for professionals who want an IDX website but have access to other marketing tools to round out their marketing strategy.
What Users Think About Placester
In general, Placester users find the platform is an easy-to-use and affordable website building tool. However, negative reviews reveal that customer service is not responsive and that the websites lack customization options.
Where to Find Placester
If you want to use an IDX-enabled website to generate leads and build your marketing strategy, check out Placester. Click here to register for their online demo to find out if Placester is the right choice for your team.
Best for Centralized Social Media Management: CityBlast
CityBlast is a real estate marketing company that provides a suite of done-for-you social media marketing tools. For $15.99 to $429.99 per month, CityBlast creates custom and locally targeted social media content. This makes CityBlast best for agents who want to develop their social media without taking time away from lead generation and sales.
CityBlast pricing depends on preferred marketing tools, payment schedule, and ad spend. SmartLinks is the most affordable tool at $15.99 to $19.99 per month. Newsletters and Social Expert services start at $58.33 and $83.25 per month, respectively. CityBlast Campaigns is the most advanced and costs $199.99 to $429.99 per month.
CityBlast offers five types of services, including social media management, email marketing, link building, paid advertising, and audience growth. Each package is offered à la carte so that you can choose how to build your social media presence. However, CityBlast services generally include tools like a lead capture page for your website, a custom-branded lead generator bar, and lead notifications.
CityBlast’s social media package, Social Expert, ranges from $83.25 to $99.99 per month depending on whether you pay monthly, biannually, or annually. Tools include integration with Facebook, Twitter, and LinkedIn for automatic posting, plus easy sharing of featured listings and lead notification. Annual members also get access to a free custom Facebook cover and free 30-minute Social Tune-Up to evaluate your current strategy.
The CityBlast Newsletter service offers agents and brokers hands-off email marketing for $58.33 to $69.99 per month depending on your payment schedule. Email marketing tools include white glove email marketing setup service and professionally written custom newsletters that are sent to your leads via email. Like the social media package, Newsletters also includes a lead capture page, a branded lead generator bar, and lead notifications.
CityBlast’s SmartLinks plan ranges from $15.99 to $19.99 per month, depending on your payment schedule, and helps real estate professionals increase link engagement by adding a call-to-action (CTA) to all of your content and sending visitors to lead capture pages. As with other CityBlast packages, SmartLinks includes integration with Facebook, Twitter, and LinkedIn, a branded lead generator bar, and lead notifications.
Campaigns is CityBlast’s social media pay-per-click advertising package and ranges from $199.99 to $429.99 per month, depending on ad spend. Agents can choose from the Lite, Standard, or Enhanced package with $5, $7.50, and $10 of ad spend included, respectively. Each package also includes local verified and exclusive-to-you seller leads. Additionally, agents get optimized and rotated ads, the ability to create custom ads, and lead notifications.
This package provides agents and brokers tools to grow their online audience by improving their website’s search engine optimization (SEO), increasing website traffic, and building brand loyalty through targeted, local content. The Growth package ranges in cost from $49.99 to $199.99 per month, depending on the amount of ad spend included. Like other CityBlast plans, the package also includes optimized and rotated ads and expert support.
Ease of Use
The CityBlast dashboard is clean and easy to navigate with clear menu items available for various social and advertising campaigns. Most of the CityBlast interface is very visual, with drag-and-drop elements or click-based campaign setup for things like content creation and social media blasts.
Agents can contact CityBlast’s customer support team via phone or email. This is less extensive support than other real estate marketing tools like Placester that offer live chat and online learning resources. However, users report that the company’s support team is extremely responsive.
What CityBlast Is Missing
CityBlast offers a comprehensive range of social media marketing tools but does not include a built-in CRM to help manage the leads you generate. However, the platform does integrate with CRMs like Brivity so that you can import new prospects automatically.
What Users Think About CityBlast
Agents who have had positive experiences with CityBlast find the software is easy to use and that the marketing tools free up a ton of time. In addition, users find customer service to be helpful and responsive. However, several users report that the service is extremely difficult to discontinue.
Where to Find CityBlast
If you want to expand your social media presence with done-for-you content, pay-per-click advertising, and newsletters, check out CityBlast. The platform offers a wide variety of à la carte real estate marketing services to personalize your marketing strategy. Click here for a 14-day free trial with no obligation or contract requirement.
Best Online Option for Direct Mail Marketing: ProspectsPLUS!
ProspectsPLUS! is a direct mail marketing company that provides targeted postcard marketing for agents. The platform offers full-service direct mailers for between 61 cents and $1.03 and address data for about 8 cents per record. Additionally, they offer an easy-to-use online template editor for self-designed mailers. For that reason, ProspectsPLUS! is the best option for agents who want to target a specific neighborhood or ZIP code with mail-based marketing.
ProspectsPLUS! offers agents and brokers competitive pricing with direct mail marketing pieces like postcards starting at 61 cents per batch of 1,000. Agents can also purchase location-targeted mailing lists to add prospects to their real estate mail campaign for about 8 cents per record.
ProspectsPLUS! offers numerous direct mail marketing services for agents and brokers. Agents who want to build their marketing mailing list can use MapMyMailSM or the platform’s demographic search tool to compile neighborhood-specific addresses. Done-for-you postcards are also available through their sister companies, ThreeClickPostcards.com, MLSMailings.com, and the Market Dominator SystemSM.
ProspectsPLUS! MapMyMailSM gives users access to more than 128 million deliverable addresses via tax assessor data for 8 cents per record. This enables agents to market to neighborhoods and subdivisions using radial/polygon searches or by pinpointing specific addresses. What’s more, agents can target specific homeowners, renters, owner/occupants, and absentee owners.
The demographic search tool lets agents access addresses included in tax assessor data, allowing them to market to neighborhoods, subdivisions, or specific addresses. This tool also lets you search by property type, property age, length of residency, gender, age, and income; each record costs 8 cents. Plus, you can choose premium selection criteria to search by specialty interests, ethnicity, and available equity; these records cost an additional 2 cents to 5 cents each.
This service from ProspectsPLUS! is a full-service direct mailer platform that mails professionally designed postcards to the closest homeowners around your new listings or sales. The service, which costs between 61 cents and 98 cents for postcard and 8 cents per record for mailing lists, takes care of everything from address lists to stamps and tracking. Try this if you want to share a new listing, price reduction, or open house update with local homeowners.
MLSMailings is another automated service from ProspectsPLUS! that generates postcards only when your listings become active or are sold. The platform pulls data directly from your multiple listing service (MLS), generates postcards automatically, and sends them to the surrounding homeowners. Standard postcards cost 73 cents each for 100 cards and jumbo postcards cost $1.03 each. Try this service if you want a completely hands-off, geocentric marketing tool for your new listings.
Market Dominator System SM
The Market Dominator System SM provides agents and brokers a created-for-you direct mailer service with exclusive carrier routes. The platform requires a one-time $500 membership fee — $250 for Fit Small Business readers — and a two-year contract, plus $1.18 per individual mailer. This is unique because it sends potential clients a huge, 12-inch by 15-inch marketing brochure that is estimated to have six times the impact of a standard postcard.
Ease of Use
While slightly cluttered, the ProspectsPLUS! interface boasts clean navigation, attractive images, and clear step-by-step instructions for setting up mailing campaigns. Additional video tutorials make campaign creation process relatively easy. While it would be nice to have an online chat function to help during template editing or mailer campaign setup, there is a toll-free number available to users who have questions.
Agents can contact the platform via phone, email, and live online support. The platform also provides a robust video library of user tutorials to assist with various aspects of account creation, design, and general use.
What ProspectsPLUS! Is Missing
Unlike some of the other tools on our list, ProspectsPLUS! is not a real estate-specific marketing company. However, it does offer a variety of real estate postcard and door hanger templates and services that help you send targeted marketing materials to your ideal clients.
What Users Think About ProspectsPLUS!
In general, agents and brokers who use ProspectsPLUS! for local marketing find that the company is extremely responsive and offers an excellent service for the price. Users also find that they generate a large number of leads and clients from their ProspectsPLUS! marketing campaigns. However, some users wish they could save their online templates for easier reordering.
Where to Find ProspectsPLUS!
If you want to focus on specific neighborhoods with direct mailers, ProspectsPLUS! provides a range of do-it-yourself (DIY) and full-service marketing tools. Choose from one of the DIY or automated mailer services to meet the needs of your team or brokerage. Click here to get started.
Best for Generating Warm Leads: Market Leader
Market Leader is a real estate lead generation service that lets agents generate warm leads to nurture through marketing campaigns. The platform generates leads via Google, Facebook, and third-party network ads that are ZIP code-specific, then assigns exclusive leads to agents without reselling. Choose Market Leader if you work in a competitive market and want to market to purchased, warm leads unique to you.
Market Leader Pricing
Market Leader pricing varies based on your location and the number of real estate leads you want but generally runs $20 to $60 per lead. Agents are also charged a one-time set-up fee of $299 plus an additional monthly fee of $129 for the optional CRM and IDX website.
Market Leader Features
Market Leader offers agents and brokers local leads generated through advertising on Facebook, Google Ads, and their other partner networks. In addition, their HouseValues.com service generates seller leads by providing homeowners a free comparative market analysis (CMA) in exchange for their contact information. Try Market Leader if you want to generate leads and grow your marketing audience.
Scope of Audience
Market Leader lets you buy exclusive leads in your farm area so that you only pay for leads that are most likely to buy or sell in your area. What’s more, Market Leader minimizes competition by not reselling leads to other agents so that your marketing materials are more likely to convert your audience into clients.
Lead Generation & Nurturing
Market Leader collects lead information via online ads, then uploads that information into a built-in CRM automatically so that you can start sending marketing materials as your audience grows. The cost per lead depends on location; agents pay for individual leads, not a membership.
Ease of Use
Rather than generating leads on your IDX-enabled website or relying on a strong social media presence, you can use Market Leader to purchase leads. Because of how easy Market Leader is to use, you can dedicate more time developing targeted marketing campaigns and closing more deals.
Users can contact Market Leader via phone, email, and online submission form. The platform also features a blog with real estate resources and tools like a lead calculator, email script generator, and real estate podcast. However, some users find that customer service can be difficult to reach.
What Market Leader Is Missing
Market Leader provides individual agents, teams, and brokerages a range of tools to support their marketing efforts. However, the platform doesn’t offer users social media management or other marketing tools available through other software we evaluated. What’s more, many Market Leader users noted that customer service is difficult to contact and not responsive.
What Users Think About Market Leader
Agents who buy leads through Market Leader report that the platform is a great way to collect warm leads that are prime targets for their marketing efforts. Still, some users found that the service was difficult to cancel when they no longer wanted to purchase leads.
Where to Find Market Leader
Market Leader can help real estate agents make the most of their marketing strategy with high-quality, exclusive-to-you leads. Click here to inquire about Market Leader’s per-lead pricing and learn more about how the platform can help your team.
Best for Virtual Staging: VRX Staging
VRX Staging is a virtual staging and photo editing service that offers agents a suite of services starting at $5. Available staging tools include the addition of virtual twilight and “Blue Sky & Green Grass,” furniture removal, and redecorating. The platform is best for agents who want to improve listing photos and marketing materials with virtual staging tools.
VRX Staging Pricing
VRX Staging pricing is based on the type of editing and staging you need. The platform charges $5 for standard editing and $35 per image for virtual services plus $15 per image for sky, grass, and paint color modifications. Furniture removal and virtual staging services are $55 per image. Additional services, like redecoration and resurfacing, require custom quotes.
VRX Staging Features
VRX Staging offers a range of standard and custom photo-editing services, including furniture removal, virtual staging, virtual twilight addition, and paint color change. The platform can handle all of your photo editing needs, making it easier to share beautiful listing photos in your marketing materials. Try VRX Staging if you want to make your listings stand out and your marketing materials appear more professional.
Standard Editing Services
Standard editing services are available at fixed price points between $5 per image and $55 per image. VRX can correct overcast skies or brown grass with their Blue Sky & Green Grass service or create virtual twilight conditions for $10. Agents can also request changes to the property itself with paint color correction for $15. Virtual staging is available for $35 per image and agents can pay $55 per image for both furniture removal and virtual staging.
Special Edit Requests
VRX also offers custom editing services for listing photos that need extra attention. For example, agents who want to show clients a house without outdated backsplash or unsightly exterior features can request that images be modified to meet their specific needs. Pricing is custom and the turnaround time is typically one to two business days.
Ease of Use
VRX Staging is a full-service photo editing company, which makes it extremely easy to use. In addition to saving you staging costs and improving the look of your marketing materials, the platform frees up time so you can focus on meeting with clients and showing homes to potential buyers.
Agents interested in using VRX Staging can contact the team by phone or on Facebook Messenger. The website also has a FAQs section that allows agents to learn more about the services the platform offers. Even so, VRX Staging’s customer support options are less robust than other real estate marketing tools that made our list.
What VRX Staging Is Missing
Because VRX Staging only offers virtual staging services, it is not a general real estate marketing tool. The software doesn’t include a CRM or other features that can help agents organize leads and maximize the impact of their marketing campaigns. Even so, the tool is a great option for agents who want to improve the look of their listings in marketing materials like brochures and flyers.
What Users Think About VRX Staging
All of the reviews we could find for VRX Staging are extremely positive. In general, users find that the virtual staging images are high-quality and priced affordably. What’s more, agents and brokers report extremely responsive customer support.
Where to Find VRX Staging
If you want to ensure your listings look their best in marketing materials, use a virtual staging company like VRX Staging. Instead of spending money on physical staging, agents can lean on VRX Staging for photo-based effects like virtual twilight, Blue Sky & Green Grass, and furniture removal. Click here to learn more.
Real estate marketing software is used to generate and nurture buyer and seller leads with a variety of tools for managing paid advertising, social media, and direct mail campaigns. We considered dozens of software options to identify the six best options for agents and brokers in 2019. To do so, we evaluated criteria including price, features, ease of use, and customer support.
While many of the marketing tools in this guide focus on one element of marketing, we found the all-in-one marketing platform Real Geeks to be the best value. It lets agents keep all of their lead generation, nurturing, and marketing tools in one convenient place. Click here to learn more.