6 Best Real Estate Social Networking Sites 2023

Example real estate Facebook business page (Source: Facebook)

• Built for a variety of content formats: Facebook is ideal for repurposing content from any other platform, with built-in tools to effectively share content of all types. Real estate Facebook posts can consist of long-form videos, short-form videos (reels), photos, live videos, and simple text posts.
• Facebook business pages: By creating a realtor Facebook page, you have a public-facing platform to share listings, videos, memes, and updates on your business.
• Linking options to drive traffic: Unlike other platforms like Instagram and TikTok, you can easily add links to your posts, in the comments, or on your profile and business page. This makes it easy to drive traffic to your website or landing pages.
• Facebook marketplace: Approximately 250 million people use Facebook marketplace each month to buy and sell items. For real estate agents, Marketplace provides an opportunity to share listings with your local audience.

Facebook has a customer review rating of 4.2 out of 5, with many reviewers calling it “the greatest of all social media.” Users note that Facebook has helped them personally stay in touch with loved ones, meet new people, and even learn about new topics that enhance their lives. They specifically note that Facebook’s ability to build communities is unmatched by any other online real estate network.

On the other hand, there are users who are unhappy with the platform. Some users shared that their accounts got hacked or flagged unnecessarily by Facebook, and the customer support was unreachable and ultimately unhelpful. When you use Facebook to build a network and grow your business, make sure you have a solid understanding of its rules and policies. Most importantly, beware of any scams. However, if you’d rather invest in a platform with more accessible customer support, LinkedIn offers live chat.

Example video tweet from @jmitchell_re (Source: X (Twitter))

• Collaboration and engagement: X (Twitter) is a high-engagement platform, and users are likely to use replies, reposts, tags, and custom hashtags to connect with you.
• Share direct links: X (Twitter) allows you to share clickable links in your profile and bio. You can also drive traffic by sharing clickable links to your website, landing page, or blogs in your tweets.
• Post multiple types of content: Tweets most often include plain text, but you can also share photos, like real estate memes, GIFs, and both long-form and short-form videos.
• Sprout Social partnership: Sprout Social provides planning and scheduling tools to help you develop and implement a strong real estate social media strategy. Plus, Sprout Social is an Official X Partner, making it even more effective for this platform.

With a customer review rating of 4.5 out of 5, most X (Twitter) users are satisfied with the platform’s ease of use and effectiveness. One user specifically noted that X (Twitter) is the best social network for creating conversations with their audience. Many business owners also reported that it makes it easy to increase their reach and engage their audience.

There are some negative reviews online that reflect users’ concern with all of the changes X (Twitter) has gone through in the last year. People also expressed frustration about the way other users speak negatively on the platform, but this is an unavoidable part of any social network. However, if you want to focus on a real estate social network that isn’t so heavily focused on communicating with new people, consider YouTube or Pinterest.

Real estate agent Pinterest pins (Source: Pinterest)

• Collaboration tools: Pinterest allows you to create public and private boards, group boards for multiple people to add pins and messaging options.
• Great for repurposing content: Pinterest can drive traffic to any platform, including other social media sites. Share any photo or video from Instagram, Facebook, or your email to Pinterest to get more eyes on your content.
• Publishing tools: When you have a Pinterest business account, you can create and schedule pins directly on the platform. This allows you to automate your Pinterest tasks and minimize expenses from networking tools.
• Pinterest SEO: Maximize your Pinterest reach by learning real estate search engine optimization (SEO) tactics and choosing the right keywords. Pinned images can even show up in Google searches, increasing traffic to your website through both websites.

Pinterest has a positive customer review rating of 4.7 out of 5, with many users saying it is an incredibly effective tool for generating ideas and spreading the word about products or content. A few business owners also note the value of Pinterest analytics on the business account, which provides extensive insights into individual and overall pin performance.

There was a large number of reviewers who expressed frustration with Pinterest’s idea pins and video pins, which don’t allow links. When you’re aiming to generate traffic to your website, idea pins make that difficult. Plus, links in pin descriptions aren’t clickable. For a social network that makes link sharing easy with every type of content, consider focusing your efforts on Facebook or X (Twitter).

Instagram reel from @jessicamarshall_realtor (Source: Instagram)

• Advertising options: Like Facebook, Instagram provides a variety of ways to advertise your business with highly advanced targeting options.
• Engagement tools: When you post an Instagram story, you can add a poll, an emoji slider, reaction buttons, a question box, hashtags, a tagged location, stickers, and links.
• Ideal for brand building: Instagram’s highly visual and personal nature makes it an ideal platform for building your brand. Sharing content that is both professional and personal will help you generate leads on Instagram.

Instagram has an excellent customer review rating of 4.7 out of 5, with thousands of 5-star reviews on multiple platforms. Many business owners share their success stories with Instagram, stating that it’s helped them share important stories and connect on a personal level with their audience. The use of hashtags helps them increase their reach, and the editing features for stories, posts, and reels are extremely useful.

Although there are a limited number of negative or unsatisfied reviews for Instagram, some users share problems with customer service and connecting the app to emails or additional lead generation tools. A few users also shared that the cost of advertising can add up quickly. For a more affordable advertising platform, check out X (Twitter) advertising.

Realtor Corey Adamson YouTube channel (Source: YouTube)

• Engagement tools: Although video is one of the most engaging types of content, YouTube provides additional tools to keep users engaged. Features include captions, annotations, thumbnails, and video chapters.
• Interlinking features: In each video description, you can add an unlimited number of clickable links. During your video, you can also add thumbnails and calls to action to related videos to encourage viewers to continue watching your content.
• Short-form video platform: For short-form videos, the YouTube Shorts feature helps promote your content. This is a great way to repurpose your real estate TikTok videos or Instagram reels.

YouTube has the highest customer review rating on this list, with a score of 4.8 out of 5. YouTube creators and viewers say that they appreciate the platform’s ease of use, whether you’re trying to search for a video, browse new videos, or edit and monetize your own videos. Creators also say that the ability to add links in the descriptions and screens to their videos with custom thumbnails helps them reach their goals.

Like all software or social media sites, some users had specific features that could be improved, like subtitles and thumbnails. Many viewers noted that they wished they could see fewer ads without paying for a premium account, but creators appreciate how ads help them monetize their channel. However, if you want to invest your time in a platform that doesn’t use ads as heavily, check out LinkedIn or X (Twitter).

Real estate agent Johanna Diaz LinkedIn post (Source: LinkedIn)

• Groups: LinkedIn and Facebook are the only real estate social networks that provide groups where you can share and see targeted content and connect with a specific audience.
• Connection degrees: Your LinkedIn feed will include content from your connections as well as content that they engage with by commenting, liking, or sharing. This makes it easy to find second- and third-degree connections who fit your audience or ideal real estate networks.
• Analytics: LinkedIn automatically provides analytics on your posts, how you’re showing up in searches, and how many people are viewing your profile. With LinkedIn Premium, you can see who is viewing your profile and even more extensive analytics.

LinkedIn’s users have given the platform a good rating of 4.6 out of 5. Multiple business owners express how useful this platform is for building brand recognition and connecting with potential customers, clients, employees, and partners. They love the ability to see what your connections are engaging with, which helps plan content and build a larger and more connected network.

The majority of drawbacks that users share have to do with the expensive pricing of LinkedIn Premium. Although they like the features that come with a premium account, they feel it’s a significant investment. In addition, LinkedIn has the highest average CPM of all the real estate networks on this list. For more affordable advertising options, consider Instagram and Facebook.