6 Best Real Estate Website Design Companies for 2020

The best real estate website design companies offer agents, teams, and brokerages the ability to capture more leads, solidify reputation, and gain more clients. We examined the best real estate website companies and reviewed them based on price, features, and other company offerings that agents could use to take their business to the next level.

How We Evaluated Real Estate Website Design Companies

For a real estate website to be effective, it must offer a basic set of features that non-real estate websites do not. For example, IDX integration allows the user to search active listings. We evaluated the best real estate website design firms based on criteria that could help agents, teams, and brokerages gather more leads and create a brand presence that would engage potential clients.

Here are the criteria we used to evaluate our top six real estate website design firms:

• Price: While prices ranged in this area, we evaluated both monthly pricing and any additional fees on packages or features offered by the company.
• IDX integration and geomapping: Searching for homes either by housing type or by location on a map on the site was considered an essential feature, and having a functional IDX integration was noted.
• Mobile-friendliness: Given the mobile nature of agents, we evaluated both the mobile-friendliness of the site (responsiveness) as well as the ability of agents to use their site on the go.
• Lead capture and management: Having an integrated CRM, or tools to capture and assign leads, gives agents the ability to respond to and nurture leads more quickly.
• Email and SMS marketing: Tools like automated email or text-based communication or real estate marketing were evaluated.
• Blogging and social media integration: Having a blog helps agents to connect with their potential clients and showcase their community knowledge. We noted if designs integrated a blog as part of the website along with any tools giving agents the ability to reach consumers across other media platforms.
• Customer service: While real estate websites should be easy to use and navigate, customer service should be a cornerstone of solid design firms.
• Overall design: In our evaluation, solid design was not conceptualized as solely an aesthetic property, but could be reflected by other elements such as usability of the real estate website builder, site navigation, or load speed. While we examined areas like templates and customizability, we did not rule out companies from consideration based on aesthetics alone if their usability reflected a solid customer and agent experience.

Based on these factors, we identified Real Geeks as the overall best real estate website design company for small businesses. In addition to offering user-friendly IDX website options, Real Geeks provides agents comprehensive lead generation, management, and nurturing tools like a customer relationship management (CRM) tool and automated email campaigns. Try Real Geeks if you have a small team of agents and want an IDX website that’s supported by a robust CRM and lead nurturing tools.

Real Geeks: Best Overall Real Estate Website Design Company

Real Geeks is real estate lead generation software with editable IDX website templates, a CRM, and other robust features like customizable IDX landing pages. Pricing starts at $249 per month, placing it in the mid-range of the products we compared. Choose Real Geeks for an end-to-end real estate lead generation and management solution that’s best for real estate teams.

Real Geeks Pricing

Real Geeks pricing depends on your agency size and includes web design features like IDX websites, landing pages, and a CRM. One to two agents cost $249 per month, plus $25 per additional agent and $250 for onboarding, though this fee can be discounted if you ask for a promo. Real Geeks is more expensive than other platforms, but a great value because of its robust functionality.

Real Geeks Features

Real Geeks provides agents with a comprehensive IDX website platform that also includes a robust CRM and lead nurturing tools to build relationships and convert leads into sales. In addition to providing customizable IDX websites, landing pages, and lead capture forms, Real Geeks features drip marketing email campaigns and a variety of third-party integrations through Zapier.

Customizable IDX Websites

Real Geeks provides users with a variety of customizable IDX website templates. Like some other lead generation platforms, the platform provider owns your IDX web page, but it’s an excellent and affordable way to generate leads without the trouble of hosting and managing your own independent IDX website. Real Geeks IDX websites are easy to use, attractive, and feature A/B testing, a built-in blog, and more tools to help maximize lead generation.

Lead Nurturing Tools

Real Geeks excels at lead nurturing because, unlike IDXCentral and Diverse Solutions, the platform has its own robust CRM in addition to being real estate lead generation software. This means agents can organize their leads, send automated drip marketing campaigns, and utilize short message service (SMS) auto-responders to follow up with leads consistently.

Third-party Integrations

Real Geeks seamlessly captures leads from Zillow, Trulia, and Realtor.com. The platform also integrates with Zapier, a robust management tool that lets agents automate workflow. Plus, like Placester, the software is integrated with Mojo Dialer, making it possible for agents to dial leads directly without leaving the app, and InfusionSoft, so agents can integrate prospects with their sales and email marketing software.

Geomapping

Real Geeks offers users an interactive map search tool and a polygon map search tool. These tools let you set up a map search to view all the listings inside a shape or area, create searches for users that include listings within certain areas, and create content and area pages that pull listings from custom areas. However, these features are limited to three of the Real Geeks website templates, making it a less robust offering than other platforms like Diverse Solutions.

What Real Geeks Is Missing

Real Geeks provides agents customizable real estate IDX websites that include many of the features you need to increase lead generation and make the most out of new prospects. The platform doesn’t lack many of the basic capabilities of a lead generation software, but some users have reported that the IDX website templates appear more outdated than other options like Chime.

What Users Think About Real Geeks

In general, Real Geeks users find that the software is well-priced and user-friendly. The available online support tools are reportedly helpful and agents consider the platform a great option for entry-level lead generation. Some user reviews mention that Real Geeks IDX websites are not very customizable and can appear outdated.

Diverse Solutions: Best Real Estate Website Design Company for Geomapping

Diverse Solutions is a real estate website platform with IDX-enabled geolocated mapping tools for agents. The software excels at creating interactive and user-friendly IDX maps for any real estate website. Diverse Solutions doesn’t include a robust CRM, but is perfect for agents who already have a website and want to add IDX mapping functionality.

Diverse Solutions Pricing

Diverse Solutions offers two service packages: WordPress IDX and Mapping IDX. The WordPress IDX pricing costs $39.95 to $69.95 per month depending on features plus a $99.95 setup fee. In contrast, the IDX Mapping plan costs $109.95 per month or $999.95 per year plus a $199.95 setup fee.

Diverse Solutions Features

The Diverse Solutions WordPress IDX and Mapping IDX packages enable real estate agents to embed interactive IDX-enabled maps in their lead generation websites. Both packages include easy-to-install lead capture forms, but only the IDX mapping tool allows agents to add an IDX-enabled map to any website. In contrast, IDX WordPress tools may only be added to a WordPress site.

Diverse Solutions Tiered Features

Customizable IDX Websites

The Diverse Solutions WordPress IDX package includes a Basic and a Pro option. The features are easy to install using the dsIDXpress plugin for WordPress and are SEO optimized to attract more leads to your real estate website. The platform also features customization using Google sitemap integration, extensive listing details, social media integration, and more. If you want to build your own WordPress site for the Diverse Solutions plugin, check out our how-to guide.

Lead Nurturing Tools

Diverse Solutions is an IDX-focused platform that excels at mapping real estate listings through your local multiple listing service (MLS). For this reason, the software does not offer any of the traditional lead nurturing tools that Real Geeks offers, like drip campaigns. However, you can use the platform to create custom searches to send to leads, so it’s still a great way to build relationships with your prospects.

Geomapping

Similar to the WordPress IDX package, the Diverse Solutions IDX Mapping option includes informative property markers, school information, sold listings, and more. However, unlike WordPress IDX, IDX maps created with this tool can be cut and pasted into any real estate website, making it a great option for agents who already have an established website.

Diverse Solutions also updates local listings in real-time and enables users to search for properties based on features like foreclosures and short sales. Plus, your clients will be able to search custom polygons or search within a specific radius. Unlike WordPress IDX, Mapping IDX includes some integrated CRM tools and email marketing tools, but these features are not nearly as robust as other providers like Real Geeks.

What Diverse Solutions Is Missing

Diverse Solutions is a dedicated IDX website platform, but only its Mapping IDX plan—the most expensive option—offers CRM tools. Even then, the lead management and nurturing tools are limited and don’t offer the full functionality and customization of other IDX real estate website design companies we evaluated. For that reason, Diverse Solutions is best if you have a CRM in place and just want to add mapping to your lead generation site.

What Users Think About Diverse Solutions

The reviews of Diverse Solutions are mixed. Many users love the ability to share IDX data in their blog posts, widgets, mobile IDX, and individual webpages. However, others report extensive website outages, lackluster customer service, and slow turnaround time for new listings and lead information. If you want more than IDX mapping capabilities, try another option, like Real Geeks.

Placester: Best Real Estate Website Design Company for NAR Members

Placester is a mobile-friendly website design platform with a CRM, email automation, and property searches to help you generate leads. Placester is the best real estate website builder for National Association of Realtors (NAR) members because the platform offers a free IDX website as part of your membership. Try Placester if you’re an NAR member and on a tight budget.

Placester Pricing

Placester offers three plans which range in price from $64 per month for NAR members, when billed annually to $160 per month for its Office Builder Plan. Plans for non-NAR members and month-to-month billing options are also available, however, do cost extra. Additional add-on features are also available for monthly fees.

Placester add-ons include:

• Content library access: $50 per month for access to two prewritten articles from the Placester real estate content library.
• Additional content credits: Agents can pay an additional $50 per month for access to two additional prewritten articles.
• Open Home Pro Premium: For an additional $25 per month, you can use Placester’s iPad and tablet app for collecting leads, sending follow-up emails, and creating reports.
• Data migration: Placester will handle the migration of data from your old website to your new website for a custom price.

In addition to Placester’s standard pricing packages, the platform provides NAR members with a free IDX website as part of the NAR REALTOR Benefits Program.

Placester Features

Placester offers agents customizable IDX websites and a variety of lead management and nurturing tools. Agents can also purchase add-on features including prewritten blog content, a comprehensive CRM, and email marketing capabilities to help you convert more leads. Check out Placester’s features if you want an affordable (or free) IDX website and a la carte nurturing tools.

Customizable IDX Websites

Placester’s IDX websites are built specifically for real estate agents, so its search pages and forms will help your prospects find all of the information they need. What’s more, every Placester web page includes easy-to-use contact forms, making it more likely that you’ll generate valuable leads through the platform. Finally, Placester’s fully customizable website designs are more modern than those offered by Real Geeks.

Lead Nurturing Tools

Placester’s Agent Pro package includes advanced lead management and nurturing tools, like a CRM and email drip campaigns. You can segment contact lists based on attributes like family characteristics, preferences, how you met, and more. Plus, the platform lets you create and send targeted emails and drip campaigns to prospects using Placester’s prewritten campaigns—a feature not offered by other platforms we considered.

Third-party Integrations

In addition to including free IDX integration, Placester integrates with third-party apps like Zillow, Realtor.com, Homes.com, and Trulia to make it easier to upload your new leads into one place. Like other platforms we reviewed, Placester can also be integrated with apps like Follow Up Boss, Mojo Dialer, and Mailchimp to make it easier to nurture leads after you collect their contact information.

Geomapping

Placester’s Map Search features let users search for properties and view them on an area map, rather than just in list form. Like other options like Real Geeks and Diverse Solutions, Placester’s mapping feature enables homebuyers to zoom in to specific areas or draw an area on the embedded map to search for listings based on geographic preferences. You can also add a map to your Placester website by adding basic code and referencing listing-related code on the back-end of your website.

What Placester Is Missing

Other companies we considered, like Chime and Real Geeks, offer advanced tools like transaction management and idle lead reassignment, respectively. On the other hand, Placester offers basic real estate website design services but is missing more advanced IDX features. For that reason, Placester is best for NAR members because of the free option but may not have enough functionality for agents who need more advanced tools.

What Users Think About Placester

In general, Placester users find the website to be extremely easy to set up and very user-friendly for their clients and potential leads. However, agents who use the lower-priced packages report that the features are limited and there isn’t a great deal of design flexibility.

IDXCentral: Best Real Estate Website Design Company for Basic IDX

IDXCentral is a real estate website design platform built on WordPress. The platform features basic IDX capabilities like mobile-optimized sites, IDX, a real estate blog, and a range of customization options that let you choose a price within your budget. Try IDXCentral if you’re a solo agent looking for basic IDX features at a moderate price point.

IDXCentral Pricing

IDXCentral’s IDX websites start at $69.99 per month. The basic IDX option includes an SEO-friendly WordPress website, a free secure socket layer certificate, and plugins valued up to $600. Agents also have access to lead generation forms and blogging capabilities. IDXCentral provides semi-custom, limited edition, and custom sites for an additional fee.

IDXCentral Features

IDXCentral provides agents a mobile-friendly WordPress website with hosting, IDX integration, lead generation forms, blogging capabilities, and more. The platform also includes social sharing buttons to make it easier for clients to engage online as well as basic analytics features to help your agents evaluate leads. IDXCentral’s features lack the bells and whistles of other platforms but provide good websites for less than other providers.

Customizable IDX Websites

IDXCentral provides agents a basic real estate website that includes the ability to collect leads, help prospects search for homes via a desktop or mobile site, and show up in organic online searches. Its websites are built using WordPress, so you own your own website (unlike Real Geeks). Plus, the sites are SEO-friendly, feature tons of premium WordPress plugins, and are easy to build.

Lead Nurturing Tools

Unlike many of the other options we compared, IDXCentral does not offer lead nurturing tools or a CRM as part of its services. Instead, the platform only offers agents IDX-enabled websites and basic IDX services. To make the most out of leads you generate with your IDXCentral website, you’ll have to take advantage of third-party CRM and follow-up tools.

Third-party Integrations

Rather than integrating with third-party apps, IDXCentral relies on the WordPress platform to integrate real estate IDX tools. This is in sharp contrast to the other options we considered, which integrate with a variety of lead generation, organization, and nurturing apps. Instead, users must rely on the ability of WordPress to integrate with tools like Mailchimp and other marketing tools.

Geomapping

IDXCentral includes a free IDX-enabled, interactive mapping platform as part of its IDX website tools. Like other geomapping tools, IDXCentral’s maps let users search neighborhoods of interest to find properties pinpointed on the map. Plus, homebuyers can view listing details and photographs without leaving the map.

What IDXCentral Is Missing

IDXCentral is a basic IDX platform that lacks many of the bells and whistles available through other software options. What’s more, IDXCentral doesn’t offer a Facebook marketing tool for attracting leads through your social media presence like Real Geeks does. Still, IDXCentral is a good basic choice for agents who want IDX capabilities without the distraction of additional, more advanced features.

What Users Think About IDXCentral

There aren’t a lot of IDXCentral reviews available online. However, users report that IDXCentral websites are extremely well-designed and easy to navigate. Other agents have found IDXCentral’s customer support to be extremely helpful. Because of the lack of online reviews, we have trouble identifying the platform’s shortcomings, but the limited lead nurturing tools are likely to top the list.

Chime: Best Real Estate Website Design Company for Website Templates

Chime is a real estate lead generation website known for its beautifully designed IDX websites. However, Chime costs $316 to 475 per month plus setup fees and add-ons, so it’s best for agents and teams with a healthy budget. Because of that, Chime is an excellent option for boutique agencies that want to impress upscale clients.

Chime Pricing

Chime costs between $316 per month and $475 per month based on the size of your team and level of lead management and nurturing tools necessary to grow your business. In addition, you can expand your reach with a variety of add-ons intended to increase lead generation through purchased leads, branding ads, and networking ads.

Chime add-ons include:

• Buyer and seller lead generation: Agents can purchase buyer and seller leads for $500 to $1,500 plus a 15% ad management fee and a $70 per month home valuation page.
• Branding ads: Purchase local market impressions for $150 per slot, per ZIP code, per month to make 10,000 impressions in your ZIP code area.
• Networking ads: Agents can also purchase networking contacts for $150 per 1,000 contacts per month so you can become more visible in your market.

Chime Features

Chime is best known for its beautiful and modern IDX-enabled websites. However, the platform also features a CRM and a variety of lead nurturing tools like automated email campaigns. Chime also integrates with numerous third-party apps to improve productivity from lead generation to closing day.

Customizable IDX Websites

Chime’s IDX websites are known for their beautiful, clean layouts and ease of use. Agents can choose from a variety of site templates in the Chime theme library, like those offered by Easy Agent Pro and Real Geeks, and then customize and optimize their site with drag-and-drop editing. Plus, in addition to being supported by hundreds of nationwide MLS, you can add your own pocket listings manually, so your clients have access to everything available in your market.

Lead Nurturing Tools

Chime also includes comprehensive CRM and prospect marketing tools like automated email campaigns and social media tracking. The built-in CRM also helps agents gain insights into their leads by providing a lead score and analysis, based on online behavior and property interests, and smart suggestions for who and when to contact next—similar to IDXCentral, but more robust. You can also use Chime’s reporting tools to evaluate the website and listing traffic, business goals, and more.

Third-party Integrations

To support the platform’s CRM and lead nurturing capabilities, Chime integrates with a variety of third-party apps, including Gmail, Mailchimp, and BombBomb. Integrations with sites like Zillow and Trulia allow you to import existing leads easily, while the Dotloop integration assists with transaction management and BombBomb lets you build eye-catching videos to attract more leads. Chime’s integrations are comparable to other options we considered.

Geomapping

Chime’s IDX-enabled websites include a live map function. However, the platform’s website doesn’t promote this feature, and it does not appear to be a significant element of the software. As such, real estate agents who want to give leads access to mapping tools like polygon search should choose another design company, like Diverse Solutions.

What Chime Is Missing

Unlike some of the other platforms we considered, like Easy Agent Pro, Chime is missing robust customer service options. Instead of having a variety of online resources and easy phone access to a support team, Chime only features customer support via email. However, it’s worth noting that users report the platform is easy to learn, so more tech-savvy agents may not miss additional support options.

What Users Think About Chime

Chime users like that the platform is easy to learn and find the IDX-enabled websites to be attractive and modern. The primary concern among users is the lack of phone support. In addition, agents report that even the email support can be difficult to reach—especially for time-sensitive problems with your website.

Easy Agent Pro: Best Real Estate Website Design Company for Blogging

Easy Agent Pro is a website platform offering customized IDX website templates, CRM integrations, and content optimized for SEO. As part of the package, Easy Agent Pro provides two professionally written blog posts each week to boost your online content. Check it out if you plan to use blogging to share content and attract leads.

Easy Agent Pro Pricing

Easy Agent Pro offers the LeadSites package for $159 per month and LeadSites Plus for $259 per month. In addition, you can get your first month of LeadSites for just $1. The platform is also contract-free and features a 15-day money-back guarantee.

Easy Agent Pro Tiered Features

Customizable IDX Websites

Easy Agent Pro is fully customizable and offers unlimited landing pages for your IDX websites. Not only can you use a template to personalize your own IDX website like with Real Geeks, but Easy Agent Pro’s team will create a website for you. The real estate website design team provides a personalized website that’s based on your agency’s needs within days of submitting your website design requests.

Easy Agent Pro also provides two blog posts for you to publish on your site, which makes it our top choice for real estate bloggers. These blog posts are SEO-focused, so your target audience is more likely to see them and provide their contact information. Although Real Geeks offers customizable IDX websites, it does not provide ready-made content, and similar content through Placester is a paid add-on.

Lead Nurturing Tools

Easy Agent Pro goes beyond lead generation with robust integrations with CRMs and email marketing platforms. In addition to integrating with apps like ConvertKit and Mailchimp, Easy Agent Pro provides agents extensive online resources pertaining to real estate marketing and lead nurturing techniques. Like other platforms such as Chime, Easy Agent Pro excels at generating leads while providing plenty of support once you’re ready to convert prospects into clients.

Third-party Integrations

Unlike Real Geeks, Easy Agent Pro doesn’t have its own CRM. Instead, the platform integrates with several major CRM platforms, like HubSpot and Follow Up Boss, and updates them with leads from your Easy Agent Pro IDX website automatically. Integrating the apps requires a few steps, but Easy Agent Pro offers a ton of online resources that walk you through the process.

Geomapping

Like Diverse Solutions and Placester, Easy Agent Pro lets users search property listings using a list format or mapping tool. However, the platform’s standard mapping capabilities are not as extensive as those offered by Diverse Solutions. Even so, agents can add the Marketboost Plus Polygon Map to search by drawing on the map, using basic map search or using advanced search based on parameters like waterfront, golf course, school district, and more.

Customer Support

Easy Agent Pro offers the most robust customer support options of the real estate website design platforms we considered. The platform provides standard contact options like phone and email support, plus an online chat function for people with sales and support inquiries. What’s more, the platform assists agents with weekly webinars and training sessions, and has regularly scheduled office hours where agents can ask specific questions about issues they encounter.

What Easy Agent Pro Is Missing

Easy Agent Pro’s most obvious shortcoming is its lack of a built-in CRM. Unlike other real estate website design companies we evaluated, like Real Geeks, Easy Agent Pro doesn’t directly integrate with the platform’s own IDX-enabled websites. However, it’s important to note that Easy Agent Pro integrates with a variety of third-party CRMs, so agents will still have access to the advanced lead management tools that fit their needs.

What Users Think About Easy Agent Pro

Easy Agent Pro users report increases in lead generation and conversion as a result of using the platform’s IDX websites. Agents also appreciate the look of the platform’s IDX websites, find the software is intuitive, and have great customer service experiences. However, some find the functionality of other Easy Agent Pro features, like the CRM, to be limited.

Examples of Best Real Estate Website Design

Real Geeks Real Estate Website Design Example

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Diverse Solutions Real Estate Website Design Example

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Placester Real Estate Website Design Example

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IDXCentral Real Estate Website Design Example

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Chime Real Estate Website Design Example

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Easy Agent Pro Real Estate Website Design Example

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Bottom Line

Real estate agent website design companies give agents the ability to share listings with potential clients through IDX-enabled websites and maps. Website platforms vary widely based on price, appearance, and lead management and nurturing tools. As such, the six best options above represent a variety of strengths to meet the needs of your agents or brokerage.

If you’re looking for a robust real estate website design service that also features lead management and nurturing tools, check out our top pick: Real Geeks. You can sign up for a free demo to see how Real Geeks can improve your lead management by signing up on its website today.

Visit Real Geeks