The 30 All-Time Best Sales Books: From New Releases to Classics

“This is a great book and an amazing update of the “Sales Bible” for the modern social world. The book is packed full of actionable ideas, almost too many. Jeffrey goes above and beyond by also providing the extras that you can claim on the website. Bottom line, if you do not increase your sales, improve your business and happiness after reading this book, you don’t belong in sales.”

“Tracy’s “The Psychology of Selling” is one of the few books I honestly classify as “essential,” and I do so without reservation. Like Ziglar, Tracy wants salespeople to see the craft of selling as a series of relationships, not drive-bys. You have to learn how to sell. The biggest challenge is “un-learning” the garbage you’ve been fed by snake oil peddlers.”

“Agile Selling is one of those books that should be digested and not just read. The ideas for being a consistent sales winner come at you fast and furious in Jill’s short chapters. She makes a point, supports it with a story and provides actionable tips to implement…”

“This book contains the best advice I have read on how to run a profitable service business. I have a read a lot of books like this one. Most of them are disappointing. Most of them seem to contain advice I didn’t want to follow. Michael’s book is quite different. The strategies are solid. It is advice I can follow without feeling I am yet another person demanding attention and money from an increasingly jaded public. Following just one of the strategies got me a booking immediately.”

“I strongly recommend the book as part of your strategy to build a new business case for sales and marketing. This book is very well put together in every way. The information is spot on and very well explained. The book contains lists and excellent instructions on how to use the material.”

“I have been in software sales now for nearly 12 years and like most sales people I work with, there is a general loathing for cold calling. But as the book states, 85% of business out there is won by the 5% of the sales people able to make cold calls. This book provides an approach and, more importantly, a mental attitude that you can use, not only in sales, but in other areas of your life.”

“I built my financial practice with many of the skills found in this book. I cannot recommend it highly enough as the most accurate, most succinct and most powerful book on the market to teach people how to open up relationships and opportunities over the phone with people you don’t previously know.”

“We have an exceptionally strong sales team, but despite that fact we always felt frustrated that the team never felt in our control or on the same page with the rest of the company. If you feel that same way, this is the perfect book to show you how to take control and eliminate the chaos that can exist even with a high performance sales team. This book will show you how to take that high performance team even higher.”

“Written for sales professionals it takes little effort to apply this to anywhere you need to ask questions. For sales it is exemplary, enough that this will become my 2016 Sales book of the year. The author makes a great case for asking the right question early enough so the seller can communicate value.”

“Until someone mentioned ‘Fanatical Prospecting,’ I had never heard of the book or its author Jeb Blount. Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation However, the other 50% delivers very practical processes and templates that make the book one of the better sales books available. All told, I felt the book was a must read.”

“I loved this book! At long last, someone has written the perfect companion to all those wonderful process books – this a beautiful gem on a winning sales philosophy. The perfect companion for all those wonderful process books.”

“I don’t care if you’ve been in sales for 25 years or you’re just starting your sales career. This is MUST read. Gold… pure gold! There are so many Ah-Ha Moments throughout the book, it’s hard to choose which ones to write about. Max has taken the entire sales cycle; from figuring out your ideal customer profile to closing the deal, and consolidated it into a book. The examples, testimonials, and tools he talks about are mind boggling. You’ve gotta read it to believe it.”

“My boss gave me this book when I was struggling to hit my sales targets. His suggestion was to leave it somewhere and read it in bits. I left it in my bathroom and read it on the throne. My sales doubled the first month and I have never had an easier time closing customers. Tom taught me how to stay out of my own way and allow the customer to buy my product, for their reasons not mine.”

“I immediately connected with this book when it started framing up the world we sell in today. It has changed. One of the big ways it has changed is that you can’t win by simply knowing your customer. As they point out, you have to move beyond diagnosing needs and begin achieving a much deeper understanding of your customer’s business, their aspirations and how they make decisions. That takes more than information; that requires bringing insight to every step of the sales process. They show you how.”

“Willingham is a genius who stands on the shoulders of great inspirational thinkers, like Napoleon Hill, Earl Nightingale, Clement Stone, Steven Covey and others. He translates their philosophy into a “new” philosophy of selling that is appropriate for today’s market. I say “new”, but Willingham has been teaching these brilliant ideas since the early 80’s, believe it or not.”

“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”

“Buy this book now! I would give this book 10 stars if I could. After reading numerous sales books looking for a way to improve my skills, I came across New Sales. Simplified. I purchased and read 1/2 the book in one sitting – making notes and highlighting on almost every page. This truly is a treasure chest for any salesperson. The information is provided in a straightforward – dare I say simple – way but it makes so much sense and I can attest that it works.”

“Not ‘flawless’ selling, you’ll still make mistakes, and you’re allowed to, but these guidelines will help get you back on track if you have the discipline to follow through.”

“If you’re looking for a formulaic “A) Make eye contact. B) Firm handshake. C) Compliment them on their shoes. D) Seal the deal!” type of book I recommend you look elsewhere. This book is human psychology 101 with a twist. It’s a brisk read that delves just deeply enough into the human brain so as not to read like a term paper, but at the end of it you’ll not only understand deal pitching better – you’ll understand people better.”

“I find most sales books sorely lacking in actual process to grow my business, though Predictable Revenue was a wonderful find. It gives a straightforward breakdown of the best ways to prospect and then how to move them through a sales process. If you are running or involved in a B2B company that sells reasonably high-priced products, then this is well worth your time to read.”

“This book was recommended by a mentor I’m following and boy am I glad I got it from the library. I decided to first see if I like it or not. After reading it, I decided to buy it here on Amazon. This is one of the best books I’ve ever read on marketing and sales. Absolutely fascinating!! Crazy how these tactics work. This is a must for anyone in business and selling products or services.”

“I read this book and expected another typical sales book that was over hyped and under thought. Well, not here. This one is really simple, well written and totally to the point. The days of selling have fundamentally changed and you better learn the new rules.”

“As someone who has worked in sales most of his adult life and focus primarily enterprise based sales with long cycles, this book provided some excellent ideas that have only improved my ability to close deals.”

“Any sales organization trying to stay out in front of trends needs to read this book. Getting into the mind of the buyer is an invaluable tool to learn as a professional salesperson. A very deep dive read but worth the study.”

“To say that Jeffrey Gitomer is prolific would be an understatement…he’s worked his way into the upper echelon of sales gurus like Brian Tracy and the late, legendary Zig Ziglar. I’ve read the majority of his books and will say that this is the ‘If you’re only going to buy one Jeffrey Gitomer book’ book.”

“I have an entire bookshelf of Business books that I’ve read over the past decade, yet this is the first one that is written by a top salesperson. Every other book analyzes what they believe the best salespeople do, but they have no actual insight into what goes through the mind of a successful seller. Lee doesn’t talk about gimmicks or quick fixes, he discusses real world strategies that produce results time and time again. He includes his real-life experiences to illustrate his points.”

“I’ve read a handful of books about sales and this one is a really deep dive into the psychology behind what goes into a buying decision so you (the salesperson) can give your prospects exactly what their brain expects in order to go forward and buy. Content is easy to internalize as well because it applies to all humans, even the seller, so you can relate to and put into practice the concepts laid out and increase your sales effectiveness. Great book. Every sales professional should read!”

“What goes through your mind when you think of someone who works in sales? Why is there still a need for the salesperson? What if I (or better yet Dan Pink) told you that not only are we all in sales but it is a crucial part of your job? Dan Pink’s new book To Sell Is Human: The Surprising Truth About Moving Others may turn your idea of what selling is upside down. And you will thank him for it.”

“I have read this book over 10 times, this guy is a genius! I would recommend this book to anyone wanting to get into sales. This book will make you the superstar anywhere you work.”

“If I did not have this book, I would not be able to make a living as a copywriter. I never leave home without it. It flies with me on trips, it goes to every copy shop with me. It is my reference guide, my idea sparker, and my mind-map helper.”