SEO software is a part of a balanced and comprehensive SEO strategy to help your website gain traction and compete for valued and trusted organic search results. We looked at the most popular options and rising stars and decided to review Web CEO, WooRank, and Rank Ranger. These companies covered the range of options for small businesses in terms of ease of use, features, and price.
If you are not familiar with SEO then read our guides on how Google works first. Let’s get started!
Best SEO Software for Small Businesses: Web CEO
We recommend Web CEO as the best SEO software for small businesses because of its range of tools, the number of keywords, pages, and backlinks it includes, and its ease of use. It is more expensive than WooRank and Rank Ranger, but we believe it delivers the best value as the extra power is worth the cost.
Web CEO vs WooRank vs Rank Ranger Summary Table
|Pricing as Reviewed|
|Ease of Setup/Use|
|Mobile Optimization Test|
|Social Media Monitoring|
base, including quick
start guide, live chat,
and email with typical
48 business hour
base, including training
videos, and email support
extensive user documentation,
and email support
A Note on Moz, SEMrush, and Ahrefs
Moz, SEMrush, and Ahrefs are among the best and most widely used SEO tools on the market — in fact, we use both of them regularly at Fit Small Business. However, we believe that the depth of their features and steeper learning curve makes them more suitable for larger and enterprise-level businesses, particularly those that are based online. For the purposes of this buyer’s guide, which is primarily for brick and mortar businesses, we chose to focus on those companies that target smaller and medium-sized businesses.
Best Overall SEO Software for Small Businesses: Web CEO
We recommend Web CEO as the best overall SEO software for small businesses because of its range of tools and the number of pages and backlinks it includes in its lowest priced package. While it’s more expensive than WooRank and Rank Ranger, we believe that the value it provides more than makes up for the higher cost.
Web CEO consists of a range of SEO reporting and optimization tools, including:
- Website and webpage audits
- Link building
- Social media metrics
- Keyword research
- Marketing analytics
The first step in your SEO process is to audit your current website. This will help you to identify any issues such as broken links, poor usability, or missing or incomplete information. Web CEO will scan up to 5,000 pages on up to five of your websites and generate an easy to read and share report. This report will list any deficiencies that may be impacting your website’s search engine ranking and/or decreasing the traffic it receives. These reports give you visibility into how your website is performing and allows you to refine your SEO strategy to improve results.
Once you have audited your website, your SEO process begins with keyword research and analysis to help bring visitors to your website. Web CEO’s keyword suggestion tool helps you to choose the best performing words and phrases to include on your website. This is based on what people are searching for and how they’re searching for it on Google to find websites that are related to yours.
You can also use this to see how competitive the keywords and phrases you select are, as well as the words and phrases that your competition is using. Seeing how you measure against your competition can help you to develop your SEO strategy.
Web CEO also helps you with local search. Geographic metatags on your website populate the local search features of search engines and listings websites, which help you to target mobile search traffic in your area. For example, your business’ location, hours, and a short description would appear when a user searches for “cupcake bakery brooklyn”. Neither WooRank nor Rank Ranger offer similar local search assistance.
Link building tools help you to manage inbound and outbound links and Web CEO’s link analyzer tracks up to 10,000 links to see how they’re impacting your website’s ranking. This helps you to identify quality links, as well as those that your competitors are using. Link exchange locators, active link verifications, backlink checkers, and link analysis tools are also included.
Social media metrics help you to monitor your business’ reputation on social media, as well as track any trending topics in your industry by evaluating the linking activity on popular social media websites like Facebook, Twitter, Instagram, and Google+. Rank Ranger offers similar social media metrics for a similar list of sites, but WooRank falls short in this measure.
Finally, Web CEO produces clear and detailed reports on its analysis to help you optimize your SEO strategy. Ranking checkers show you how you’re performing against your competition and traffic statistics visitor analysis, and performance trends tell you about who is visiting your website, what they’re viewing, and how long they’re viewing it for.
Best Budget SEO Software for Small Businesses: WooRank
WooRank is an economic alternative to higher cost SEO software. While it lacks some premium features, such as automated scanning, Google Analytics integration, and the ability to generate unlimited branded reports, it’s a powerful and easy to use SEO tool nonetheless.
- Website audit
- Keyword research
- SEO monitoring
- Website crawling
WooRank’s easy-to-deploy instant website audit helps you to improve your on-page SEO, mobile friendliness, and overall usability by showing you how to optimize your website to improve your search engine ranking. And unique to WooRank is the score that it assigns to your website, which helps you to evaluate changes in real time.
WooRank’s keyword research tool lets you track keyword performance, weekly and historical search rankings, monthly search volume and competitor rankings, and any changes in these factors over time.
SEO monitoring lets you see what your website’s visitors are searching for the most often, what content they’re consuming, gain insights into keyword performance, and view any changes in website traffic.
Finally, website crawling uncovers any issues that may be affecting your search engine performance, such as duplicate content, indexing errors, canonical mismatches, and return tag errors.
WooRank’s primary strength is that it’s very easy to use; however, this comes at the expense of the more comprehensive features of Web CEO and Rank Ranger’s monitoring.
At $49.99/month, WooRank represents an excellent value for businesses that may only need a basic SEO tool to help them develop their website’s SEO strategy. The number of keywords and pages that WooRank will audit are less than both Web CEO and Rank Ranger, which is reflected in the lower cost, but WooRank is surprisingly the only software of the three to include basic reviews of an unlimited number of websites in their lowest priced package. However, only one advance review, which includes keyword research and website crawl, is included.
Best SEO Software for Monitoring Ranking: Rank Ranger
We recommend Rank Ranger as the best SEO software for monitoring your website’s search engine ranking. It offers a number of tools that give your visibility into your website’s performance from multiple angles, allowing you to make data-based adjustments with greater frequency.
Rank Ranger is, foremost, SEO software. It extracts actionable data from your website’s performance on over 500 search engines in over 100 countries, more than both Web CEO and WooRank, using tools that include:
- Rank tracker
- Social media analytics
- Link manager
- Keyword finder
- Mobile optimization
As well, its rank tracker provides daily updates versus weekly for both Web CEO and WooRank and includes a separate ranking for mobile searches (over 60% of all searches in the world come from mobile devices). Results can also be localized by country, city, state/province, region/county, or zip/postal code as searches for local businesses become increasingly more frequent. Rank Ranger also provides you with information on your competitor’s rankings for your keywords.
Similarly, social media metrics give you insight into your business’ reputation and are factored into how your perform on search engines. Rank Ranger provides these metrics from social media websites, such as Delicious, Facebook, Google+, LinkedIn, Pinterest, Reddit, and Twitter. These social media metrics are similar to Web CEO’s.
Keywords aren’t the only factor to consider in your SEO strategy, however. It’s important to remember to write for people and optimize for SEO. For this reason, Rank Ranger also includes on-page readability tests that measure your text against standard scales. Rather than stuffing your text with keywords at the expense of readability, it’s better to write for your audience and then optimize the phrasing after. Improving how your text reads will increase the user experience on your website, which will then increase engagement. This feature is unique to Rank Ranger — neither Web CEO nor WooRank offer something similar.
Finally, you can generate an unlimited number of reports that are fully customized with your business’ logo and branding, ready for presentation to your clients. You can also grant your clients access to a branded portal with limited permissions to view the reports in real time.
Rank Ranger allows you to evaluate ten websites versus five for Web CEO’s and track up to 350 keywords versus 200 for Web CEO. However, Web CEO allows for up to 10,000 backlinks versus only 1,000 for Rank Ranger and your Rank Ranger account will be limited to three users instead of the unlimited users that Web CEO includes.
One very significant drawback of Rank Ranger is that it lacks the ability to conduct a comprehensive technical audit of your website. Web CEO and WooRank both crawl your website and identify any issues that may negatively impact your search engine ranking, such as broken links, poor usability, or missing or incomplete information, but Rank Ranger does not offer an equivalent feature. This is why we don’t recommend Rank Ranger over Web CEO, even though it’s less expensive.
In-Depth Review: Web CEO vs WooRank vs Rank Ranger
Web CEO offers three pricing plans, but only one, their Startup plan, is suitable for small businesses at $99/month. The others are targeted towards larger businesses and agencies that manage the SEO strategies for multiple clients.
Web CEO’s Startup plan includes up to five projects or websites, tracking of 200 unique keywords, weekly automated scanning, 5,000 pages audited, 10,000 backlinks analyzed, unlimited branded reports, and unlimited users.
WooRank offers three pricing plans, two of which would be suitable for small businesses. Their Pro and Premium plans include the following:
Like WooRank, Rank Ranger has three pricing plans, two of which would be suitable for small businesses depending on their needs. Their Basic and Standard plans include the following:
Ease of Setup & Use
SEO software gives you a snapshot of your website’s optimization for search engine ranking performance. It does this by automating website audits to check for any technical deficiencies that may impact performance, a tool for manual keyword research and competitor analysis, and ongoing monitoring of your website’s performance.
Web CEO may not have the most modern looking interface, but it’s relatively easy to navigate and use in spite of it. Web CEO also includes an 18-page quick start guide on their website to minimize any learning curve with their software.
Using Web CEO consists of a few basic steps, including:
- Add your website as a project to the software
- Review the recommendations from the SEO checklist
- Configure the rank tracker
- Research your keywords
- Conduct a technical SEO audit of your website
- Build external links
- Review and analyze your website’s performance
- Generate reports
And the included quick start guide walks you through each of these steps in easy to follow detail, plus a few other optional ones.
As the most streamlined of the software we reviewed, WooRank is also the easiest to use. Because there are fewer features, the interface is cleaner and has less options to navigate through. It also has the cleanest and most modern design, in our opinion.
After running a basic review on your website, WooRank evaluates it against 80 metrics and assigns it a score out of 100.
This initial review gives a high-level analysis of your website and flags any areas that require immediate attention. An advanced review delves deeper into your website, tracking and consolidating the most important data in a centralized dashboard and prioritizing it in a plan to improve your website’s search engine performance, usability, and online promotion.
User reviews on third party websites rate WooRank highly for both ease of use and overall customer satisfaction.
Like Web CEO, Rank Ranger includes clear and thoughtful documentation on their website to walk you through the process of using their software. This includes both the setup and configuration of your account settings and the actual use of the software itself to improve your website’s SEO.
The software is easy to use with a clear and simple interface, even if you’re unfamiliar with basic SEO. Tabs are clearly labeled and visible, graphs are clean and tidy, and data is organized into columns. Most of the tracking process is automated once you’ve defined the alerts and reports to be generated.
Rank Ranger tracks the search engine rankings, market shares, and search volumes of your website and those of your competitors. It also monitors how the pages and links on their websites rank using data from Google Analytics and gives you actionable insights into how your website compares.
Web CEO, WooRank, and Rank Ranger share many basic features in common that will help you to objectively evaluate your website’s SEO performance, develop a strategy to improve it, execute on that strategy, track and monitor the results, and continually refine them. Some of these features include:
- Keyword research to show you how often words and phrases related to your business are being searched for and how they rank
- Backlink analysis to help you identify any bad links that may negatively impact your website’s performance
- Mobile optimization testing to ensure that your website performs well on all platforms, as well as for voice-enabled search
- Social media monitoring to keep an eye on what’s being said about your business in real time
- Competitive analysis to compare your results with other businesses in your field
Beyond these, each software includes some features that the others do not. As well, the number and frequency that these shared features can be applied varies.
All SEO Software Options for Small Businesses
We recognize that there are many SEO software options out there. Here’s a look at the best of some of our research from around the web:
|Web CEO||Best overall SEO software for small businesses|
|WooRank||Best lower cost SEO software for small businesses|
|Rank Ranger||Best SEO software for rank monitoring|
|Moz Pro||Most comprehensive SEO software|
|Moz Local||Best SEO software for populating local listings websites|
|SEMrush||Powerful keyword research and website audit tool|
|HubSpot Marketing||Best for inbound marketing|
|SheerSEO||Another economic option|
|Raven Tools||Good option for agencies with multiple SEO clients|
|Authority Labs||Good option for users who want an easy-to-navigate dashboard|
|SerpStat||Best for small business who want to increase their SERP ranking with comprehensive reports.|
|Vivial||Provides marketing tools for small and medium enterprises|
Bottom Line: Best SEO Software
Web CEO, WooRank, and Rank Ranger represent the range of features and costs in SEO software for small businesses. WooRank is an economical solution for businesses who only need a basic set of features and Rank Ranger will monitor your website with the greatest frequency of updates.
However, Web CEO offers the best combination of number of features, ease of use, and frequency of updates which is why, despite it’s slightly higher cost, it’s our recommendation for the best SEO software for small businesses.